TELEVISION PROGRAMS TRENDS TOWARDS PROMOTING SUSTAINABLE DEVELOPMENT VALUES: AN ANALYTICAL STUDY

Purpose: Determine TV program trends towards promoting sustainable development values, and analyze program content, and clarifying the role of development media in supporting the values of sustainable development to the public. 
Methodology: The descriptive method was used to analyze the content to test the variables and analyze them quantitatively and qualitatively. The number of samples used reached (24) episodes from two TV programs. Reliability tested using retest with Spearman stabilizer. 
Main Findings: TV satellite channels are concerned with sustainable economic, environmental, social, cultural, religious and health issues of development, countered by the weak interest in educational and educational issues, programs seek to achieve the goals of media, news, awareness, and guidance, as well as providing various TV forms, Most notably the interview and the report. 
Implications: This study found in order to develop the work of television programs towards new issues that are sustainable development and the importance of public awareness of the necessity of employing them in areas of life and improving plans for managing countries towards attention to sustainability and its impact on setting a good future for society. 
Novelty/Originality of this study: This Research raises the topic of sustainable development and the trends of development media and television programs towards their promotion in the society.

The sustainable development has economic dimensions and social and other environmental dimensions represented in increasing production versus limiting the harmful effects of productive activity at the expense of the environment and rationalizing consumption and renewal of energy sources and waste recycling and equitable distribution of wealth between individuals. (http//www.aljazeera.net) The sustainable development is characterized as sustainable development that focuses on the importance of the reciprocal relationship between man and his natural environment from environmental resources and the development of his economic, living and social situation, and the countries of the world are accustomed to development programs in advancing their societies and reaching luxury within the goals of development. Sustainable Development aims to achieve balance in the countries of the world through the following: Eliminate poverty, Good health and well-being, Good education, Environmental protection and clean water, Decent work and economic growth, Industry, innovation and infrastructure, Consumption and production, Equality between members of society, Sustainable energy.
And sustainable development seeks to be global and that there be cooperation for progress and equitable prosperity, especially in the developing countries (Derek, O.& Amy, C., and Farooq,u, 2015).
The values of sustainable development are related to general behavior and principles in life and are considered constants (Abdel-Baqi, 2010). They also represent the standards and provisions that move human behavior towards the practice of his life and his relationship with others (Mustafa, 2010). Besides, the values give the individual a sense of responsibility, community participation, and positive vacancies towards the homeland (Journell, 2015).
Media and sustainable development: The media plays a positive role in supporting and implementing the goals of sustainable development through the functions it performs in awareness, guidance, education, and education so that it becomes a participant in the development process that is related to the political, social and economic system in the country. The positive efforts of these parties are united through the media in achieving the means of sustainable development in society, in which Media planning and prioritization of media programs are required to achieve development aims (Al-Dagher, 2012).
The media performs its role in development through the functions it performs and is concerned with political development by highlighting the developmental role The political system and its definition, as well as economic development through the provision of economic programs and the definition of economic activity through the publication of news and media and analysis in economic terms and the dissemination of information in numbers and facts, and the media also contributes to human development and social development through its guiding and awareness role and directing the attitudes and behavior of individuals towards the best and providing positive values For society, the media also promotes cultural development by developing cultural awareness of individuals by providing knowledge and culture programs (Al-Hasanat, 2011). The public's dependence on the media affects cognitive influences, including a change in individuals 'knowledge and information through the number of topics that it presents, which contributes to determining their priorities, as well as affecting their feelings, feelings, and feelings of fear, anxiety, and tension, or moral and behavioral influences, hence the role Media in Development and transforming societies from backwardness to development, so the media contributes to shaping public opinion regarding development issues, and the media in developing countries are trying to adopt Western media theories in exploiting the media to achieve development in all its forms (Nejadat, 2012). The development media plays its role in achieving sustainable development through the jobs it provides, which are represented in the following: News and Media, Education, Community cohesion, Control, Form opinions and trends, Entertainment, Advertising (Al-Dagher, 2012). The media plays an important role in raising interest in development issues and contributes to their solutions and has always been associated with political, social and economic life as it collects, interprets, and provides information to people and works to spread knowledge and awareness of positive participation in the development of society (Shaban, 2017).
The media, with audio and visual means, brought about fundamental changes in developing societies by promoting development issues, preserving the cultural diversity of these societies, and achieving interactive participation of individuals by raising their level of cultural awareness (Patil, 2010). Studies on the impact of the media indicate that they The importance of the media comes in keeping pace with the development plans of poor countries and gives the people a sense of participation in them, and studies indicated that there is a positive correlation between the means of communication and development and scientists linked them to theories of communication as the theory of ideas developed through the publication of modern ideas and inventions (Amin, 2005).
The media can achieve this through the experience of communication, the awareness of the communication environment, and an understanding of the characteristics and nature of the audience (Faiq, 2007).
Also, the importance of development media in achieving development values comes by employing modern technology in presenting information (parkok, 2016).
Values have a major role in achieving sustainable development. They are among the most important issues of the present time in most countries of the world (Muijen, 2014). They also have a big role and they are supposed to address the problems that generations suffer and affect their social values and morals, which is what there is a need for educational efforts from the competent authorities, which guarantees stability in all its forms and contributes to support the normal life process (MacFarlane, 2004).

Research Paradigm
Research Methodology: The Research relies on the descriptive and surveying method by the sampling method to collect data, analyze, interpret, and generalize it. The descriptive approach is defined as describing the phenomenon, and the survey is used by the media audience or surveying the communication material and analyzing its content to search for indications or values to achieve the goals set for the Research (Al-Qayim, 2012). as TV programs concerned with development have been surveyed The sustainable and collected the detailed information required by the method of observation and selected a sample of programs represented by the Estidama and My Environment programs by identifying rings that were statistically analyzed according to the analysis form. Estidama Program: It is a weekly program that establishes the concept of environmental development, intellectually and practically, through the transmission of environmental experiences and sustainable projects in a documentary form, intending to push the various segments of society to contribute practically to preserving the components of the environment around us.
My Environment Program: a registration program that deals with environmental issues and participation in sustainable environmental development, highlighting government efforts related to the environment and raising awareness of environmental practices applicable to community members in various areas of life. The research sample was represented by the Estidama program with (12) episodes and my environmental program with (12) episodes in a comprehensive inventory method within three months of the research period. A total of (24) episodes of the two programs were analyzed.
Time category: It is the measurement of the time-space occupied by the program in satellite channels using the unit of time in minutes.
Believe the tool: The apparent honesty of the tool was used by presenting it to the experts who made their observations and the required amendments and proposals were made to achieve the purposes of the Research and evaluate the form to better modify the questions.
The stability of the analysis: the stability of the extent of the agreement in the results between researchers who use the same methods and methods in the analysis using the retest method, as the test is repeated on the same group twice with a time interval and under conditions very similar to the conditions in which the first test was conducted and in light of that the analysis was repeated after a month has passed On the same sample and to find the coefficient of stability between the first and second applications, a Spearman correlation coefficient was used and its value was (82.0), which is an acceptable ratio for the stability of analysis.

Definition of terms
Trends: A state of mental and neurological readiness organized by personal experience and guiding the individual's response to attitudes or issues, individuals, and things related to that state (Al-Tamimi, 2008).
Values: They are the behavior that groups or a person behave in his life and they are good enough to give value to those who follow them (Badisi, 2017).
Television programs: It is the flow of video and audiovisual materials in different types of television, an idea that is technically addressed using the technical means of television (Hijab, 2003).

An analytical study of the trends of TV programs Estidama and My Environment on the Emirates Satellite Channel
The quantitative and descriptive analysis data were presented using the statistical program Spss, as the content of two television programs was analyzed, and simple statistical processes are used of repetitions, percentages, and ranks for the information obtained from following and watching the episodes and recording the data included in the analysis form for the main and subcategories and what we found to achieve goals Research, and investigate the relationship between television and development values.
The nature of the topics presented in the TV programs  Table 2: that the values of sustainable development in the TV programs Estidama and My Environment in the Emirates Channel were represented in the highest level of environmental issues with a total of (64) by (45.7%), while economic issues ranked second with a total of (52) with a percentage of (37.2%), then Cultural issues total (10) Television programs concerned a large level with issues related to the environment, which indicates the awareness of media institutions to the importance of developing and serving the environment in a way that develops society, as it is the basis from which other sectors start in development, and its interest in economic issues comes as considering that the development of society comes from the advancement of economic reality and revitalization of all its joints, While cultural, religious, social and health interests vary in varying degrees, according to what the results showed in the analysis.
1-Topics of sustainable Development in TV programs in the Emirates Channel:  Table 3: that the Category (Development of national production) obtained a total of (38) iterations (27.2%), and the Category (Development of the national economy) obtained a total of (24) by (17.2%), the Category (agricultural investment (I got a total of (22) repetitions with a percentage of (15.7%), a category (preserving the environment) got a total of (17) with a rate of (12.2%)), a category (developing land and marine transportation means) I got a total of (14) repetitions with a ratio of (10 %), Category (waste recycling), I got a total of (13) at a rate of (9.2%), the Category (attention to public health), I got a total of repetitions (7) at a rate of (5%), Category (rehabilitation of people with special needs) got duplicates) 3) At a rate of (2.1%), and the Category (Development of a To build urban buildings (mosques), I obtained iterations (2), (1.4%).
The topics presented by TV programs varied in the contents that I presented regarding sustainability, highlighting the development of awareness of environmental preservation and the spread of a culture of waste recycling, ways to develop the national economy and the importance of agricultural investment as one of the important sectors in the economy, as well as the health aspect and social issues through qualifying cases And benefit from them in building society, as well as building and architecture issues.  Table 4: that the goal of (media and news) got the highest total of repetitions (35) by (37.6%), and that the goal (awareness) got a total of (23) repeats (24.7%), the goal of (education) got Total iterations (19) with percentage (20.5%), and the goal (guidance and guidance) obtained iterations (16) with percentage (17.2%).

2-The objectives of the TV program:
Television program, such as one of the media, have lofty goals that they perform in the service of society, and that the highest level performed by the programs is the function of the media and the transmission of information to the public and informing them of what is happening, but it also focused on spreading awareness on various development issues, so the recipient must have environmental, economic, cultural and health awareness and realize the importance of sustainability By spreading the culture, guiding and guiding it, so that society reaches what the developed world countries have reached.

3-The technical forms used in Estidama programs on the Emirates Channel:
Humanities & Social Sciences Reviews eISSN: 2395-6518, Vol 8 (5) shows that the form of (the interview) got to the total number of iterations (48) by (40%), the form of (the report) got iterations (36) by (30%), and the form of (hadith) got iterations (24) by (20%), and the format (music and sound effects) obtained iterations (12) at (10%).
TV program use different forms and media arts and have taken great care in using the TV interview template by hosting some people who have a relationship with the topic of the episode or conducting interviews with people, and the art of television talk was used to provide any information on one of the selected topics, and the TV report was also employed as one of the forms of presenting information, which is one of the most popular forms and arts of television in the audience, as it provides a large amount of information within a few minutes. Music clips and sound effects use breaks in the episodes.    (7) by (5%), the Category (the development of cultural heritage) received iterations (5) by (3.5%), and the category (knowledge development) and (re Recycling of glass waste) I (4) iterations (2.8%), the Category (local tourism development) received iterations (3) and by (2.2%), and the Category (wood waste recycling) with a total of (2) iterations (1.3%).

4-The characters that Estidama hosted on the Emirates Channel:
The program focused on the aspect related to the environment, the Development of water resources, support for national production, publicity for the national industry and its development, and the effort to spread awareness of rationalization of consumption in all fields, which contributes to preserving existing resources in the country, energy development, and the agricultural sector, that this diversity in issues indicates that there are many areas have a role in the sustainability of society without focusing on one aspect and other neglect.
2-The objectives of the TV program My Environment:  (8) that the goal category (awareness) got a total of 33 iterations (35.1%), the goal category (guidance and direction) got iterations (28) with a rate of (29.7%), and the goal category (media and news) got On iterations (21) with a percentage of (22.3%), and the objective Category (education) received iterations (12) with a rate of (12.7%).
My environment program is based on achieving many goals, the most important of which is raising awareness for people and spreading awareness about the various issues and values of development. It also provides guidance, praise, news, and media for various fields related to sustainability. It is clear from Table 9: that the highest percentage came to the Category (TV report) with total repetitions (45) by (40.5%), and the Category (TV interview) got repetitions (38) by (34.2%), and the Category (television talk) got Repeats (16) by (14.4%), and the Category (Music and Sound Effects) obtained a total of (12) repeats (10.8%).

3-The technical forms used in my environment program on the Emirates Channel:
Bee' ati presents different TV shapes and arts, most notably the TV report, as well as the TV interview, because the program hosts different personalities dealing with the topics of the episode, and it is also used in fewer proportions as TV talk, music and effects between the commas of the episodes.  The personalities are an important part of the program, as it hosts personalities that vary between officials in various developmental fields, including officials, entrepreneurs, economists, and academics.  (11) All episodes of the Estidama and My Environments TV shows were calculated in minutes, which is the total of the episodes analyzed, which are within the unit of measurement of time.

DISCUSSION / ANALYSIS
The results in the Research clarify the importance of the media's role in achieving sustainable development and demonstrate the values that focus on it, which are consistent with the previous results presented (Tawfiq, 2016), and have proven the goals of television programs that agree to seek them all communication messages and media and TV and radio media programs with an analysis of the content Or from the viewpoint of the recipient audience and the results are shown in the data prior to the Research (Al-Jallad, 2018) in its field study to determine the values of sustainable development, and that the results that the Research came out with are focusing on development issues related to the lives of environmental and economic individuals and your Somewhat completely with social and cultural issues, as the study conducted by (Abdel-Qader, 2015) and (Nejadat, 2012) indicates, and there is a relationship between the media and the role it plays in development, the more focus on it, the greater the interest in development values according to what is consistent with previous results in (Al-Hamdani, 2019) study, that the results presented by the study prove the fundamentals of television in employing technical forms to present development issues in a distinctive and attractive way.

CONCLUSION
The media is a great and effective tool for accessing, disseminating, and most prominent information on satellite television. And the TV satellite channels are concerned, through development programs, with issues of economic, environmental, social, cultural, religious, and health sustainability. There are different trends of satellite channels towards the values of sustainable development, and this is evident by focusing on the issues of environmental protection and the development of the national economy and its sectors. The TV programs did not focus on educational and educational issues, and they are considered one of the important development issues for the sustainability and development of society. Specialized programs in development that work within the framework of the development media provide the receiving audience with information through employing news, information, and awareness of sustainability issues. And TV programs use the various forms and arts of television in presenting their media material, most notably the TV report and the TV interview. And the characters constitute an important aspect in preparing television programs, by presenting personalities who are specialized in the subject being discussed, to obtain the largest amount of facts and details, and to get acquainted with production processes closely. Increasing development processes is closely related to increasing responsibility for media professionals by upgrading their profession and developing their technical and intellectual capabilities in achieving development aims. and surely one of the important points to which the Research draws attention is that the media should be free and have the right to freedom of information flow to ensure the achievement of all development values.
So we conclude in the conclusion that the study aimed to examine the level of satellite channels for the values of development and Research in the role of development media and the extent of its impact on the continuation of the sustainable development process in societies. The environmental, economic, social, and cultural aspects depend on the existence of new ideas and public information.

RECOMMENDATION
order to support development issues and push the wheel of progress forward, especially in developing countries that need sustainability and development. And Holding seminars and conferences that develop knowledge awareness of development issues and their importance in society, especially for generations and youth, and the importance of their role in working to achieve development requirements, government efforts and civil society institutions must join hands by providing decent work opportunities for youth and existing energies, which contributes to eliminating unemployment and poverty in societies through setting a strategy and future planning for the economic situation and its growth, encouraging investment in various fields and achieving the principle of partnership and attracting foreign companies to develop the process of development and production, and providing competent media professionals who specialize in TV programs and who have innovations for the ideas and visions of TV programs that present sustainable development fields in a modern way that provides different information and adds to the general culture, It also recommends conducting new future studies to study sustainable development programs and their impact on the receiving audience.

LIMITATION AND STUDY FORWARD
Use analysis of the TV's interest With values of sustainable development because it is the way to develop and advance societies. Therefore, the future study leads to attention to plans for development by supporting the media, especially the visual, which will contribute to spreading knowledge and awareness of the individual and makes him a contributing and effective member in eliminating ignorance and poverty. Preserving the sources of wealth for future generations and rationalizing consumption. Future studies can cover the impact of television on the public in sustainable development, and measure the level of awareness of the importance of sustainability among the mass media.