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INDIGENOUS TRADITION BASED-TOURISM DEVELOPMENT: FOREIGN TOURIST’S MEMORABLE TOURISM EXPERIENCE IN MENTAWAI, INDONESIA
Corresponding Author(s) : Zaitul
Humanities & Social Sciences Reviews,
Vol. 7 No. 6 (2019): November
Abstract
Purpose: This study examines the foreign tourist’s MTE on the indigenous tradition with the objective to find out the foreign tourists’ MTE and its effect on revisit intention and intention to recommend. It is conducted on 51 foreign tourists visiting Mentawai from April to June 2018.
Methodology: Convenient sampling is used for the sampling method. Primary data are collected from survey.
Result: The result shows that MTE is good (higher) which has a positive significant relationship with the revisit intention due to that the t value of this variable is greater than 1.96., and the path coefficient is 0.619. It indicates the higher MTE which will have an effect on the high opportunity to revisit intention. The effect of MTE on intention to recommend also has a positive significant relationship. The path coefficient also indicates a positive sign, meaning the higher MTE has effect on the higher intention to recommend. Thus, foreign tourists experiencing Mentawai cultural tourism has positive MTE effecting positively tourists’ revisit intention and intention to recommend.
Applications: This research can be used for universities, teachers, and students.
Novelty/Originality: In this research, the model of the Indigenous Tradition Based-Tourism Development: Foreign Tourist’s Memorable Tourism Experience in Mentawai, Indonesia is presented in a comprehensive and complete manner.
Keywords
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References
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Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs: Prentice-Hall.
Avazzadeh, E. (2015). The Effect of Corporate Governance Components on Dividend and Financing Policies. UCT Journal of Management and Accounting Studies, 3(2), 10-16.
Bagozzi, R. R., & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327 DOI: https://doi.org/10.1007/BF02723327
Bujdosó, Z., Dávid, L., Anett, T. Ę., Kovács, G., Major-Kathi, V., Uakhitova, G., … Vasvári, M. (2015). Basis of heritagization and cultural tourism development. Procedia - Social and Behavioral Sciences, 188, 307–315. https://doi.org/10.1016/j.sbspro.2015.03.399 DOI: https://doi.org/10.1016/j.sbspro.2015.03.399
Chandralal, L., & Valenzuela, F. (2013). Exploring Memorable Tourism Experiences: Antecedents and Behavioural Outcomes. Journal of Economics, Business and Management, 1(2), 177–181. https://doi.org/10.7763/JOEBM.2013.V1.38 DOI: https://doi.org/10.7763/JOEBM.2013.V1.38
Chen, H., & Rahman, I. (2018). Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26(April), 153–163. https://doi.org/10.1016/j.tmp.2017.10.006 DOI: https://doi.org/10.1016/j.tmp.2017.10.006
Cole, S. (2017). Annals of Tourism Research Water worries: An intersectional feminist political ecology of tourism and water in Labuan Bajo, Indonesia. Annals of Tourism Research, 67, 14–24. https://doi.org/10.1016/j.annals.2017.07.018 DOI: https://doi.org/10.1016/j.annals.2017.07.018
Daniela, F., & Titilina, M. (2015). Cultural tourism potential, as part of rural tourism development in the North-East of Romania. Procedia Economics and Finance, 23(October 2014), 453–460. https://doi.org/10.1016/S2212-5671(15)00584-5 DOI: https://doi.org/10.1016/S2212-5671(15)00584-5
Elfiondri. (2018). Tradisi dan tabu masyarakat indigenous mentawai (1st Editio). Padang: LPPM Universitas Bung Hatta.
Elfiondri, Amril, O., & Prayassita, D. (2018). Defining Indigenous Social Norms of Water-Related Taboo: Contemporary Social Attitude , Social Harmony and Development. International Journal of Humanities and Social Sciences, 8(4), 116–121.
Falk, J. H., & Storksdieck, M. Using the Contextual Model of Learning to Understand Visitor Learning from a Science Center Exhibition (2005). https://doi.org/10.1002/sce.20078 DOI: https://doi.org/10.1002/sce.20078
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
Fornell, C., & Larcker, D. F. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18(3), 382. https://doi.org/10.2307/3150980 DOI: https://doi.org/10.2307/3150980
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2013). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 2011. https://doi.org/10.2753/MTP1069-6679190202 DOI: https://doi.org/10.2753/MTP1069-6679190202
Hoch, S. J., & Deighton, J. (1989). Managing What Consumers Learn from Experience. Journal of Marketing, 53(2), 1–20. https://doi.org/10.1177/002224298905300201 DOI: https://doi.org/10.1177/002224298905300201
Hughes, H. L. (2002). Culture and tourism : a framework for further analysis Culture and tourism : a framework for further analysis. Managing Leisure, 7(May), 164–175. https://doi.org/10.1080/1360671022000013701 DOI: https://doi.org/10.1080/1360671022000013701
Jingyi, L., & Chung-shing, C. (2018). Local cultural vicissitudes in regional tourism development : A case of Zhuhai. Tourism Management Perspectives, 25, 80–92. https://doi.org/10.1016/j.tmp.2017.11.016 DOI: https://doi.org/10.1016/j.tmp.2017.11.016
Kim, J.-H., Ritchie, J. R. B., & McCormick, B. (2010). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 3(2), 123–126.
Knutson, B. J., Beck, J. A., Kim, S. H., & Cha, J. (2006). Identifying the Dimensions of the Experience Construct Identifying. Journal of Hospitality & Leisure Marketing, 15(3), 31–47. https://doi.org/10.1300/J150v15n03_03 DOI: https://doi.org/10.1300/J150v15n03_03
Kusbiantoro, K., Anthonius, R., & Santosa, I. (2016). Modernisasi dan komersialisasi UMA masyarakat Mentawai sebuah deskrupsi fenomenologis. Jurnal Sosioteknologi, 15(2), 187–199. https://doi.org/10.5614/sostek.itbj.2016.15.02.2 DOI: https://doi.org/10.5614/sostek.itbj.2016.15.02.2
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Mckercher, B. (2002). Towards a classification of cultural tourists. International Journal of Tourism Research, 4, 29–38. https://doi.org/10.1002/jtr.346 DOI: https://doi.org/10.1002/jtr.346
Melo, R., Bezerra, M. C., Dantas, J., Matos, R., de Melo Filho, I. J., Oliveira, A. S. & Maciel, P. R. M. (2017, June). Sensitivity analysis techniques applied in cloud computing environments. In 2017 12th Iberian Conference on Information Systems and Technologies (CISTI) (pp. 1-7). IEEE. https://doi.org/10.23919/CISTI.2017.7975950 DOI: https://doi.org/10.23919/CISTI.2017.7975950
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Napitupulu, N. U. (2015). Strategi pemasaran pariwisata budaya mentawai melalui produk kesenian muturuk. Jurnal Desain & Seni, 2(1), 59–66.
Ponting, J., McDonald, M.G., & Wearing, S. (2005). De-constructing wonderland: Surf tourism in the Mentawai Islands, Indonesia. Society and Leisure, 28, 141-162. https://doi.org/10.1080/07053436.2005.10707674 DOI: https://doi.org/10.1080/07053436.2005.10707674
Prayag, G., & Ryan, C. (2012). Antecedents of Tourists’ Loyalty to Mauritius : The Role and Influence of Destination Image , Place Attachment , Personal Involvement , and Satisfaction. Journal of Travel Research, 51(3), 342–356. https://doi.org/10.1177/0047287511410321 DOI: https://doi.org/10.1177/0047287511410321
Pristiwasa, I. wayan T. K. (2017). Motivasi dan persepsi wisatawan terhadap potensi wisata di kepulauan mentawai. Jurnal Kepariwisataan Dan Hospitalitas, 1(2), 111–117.
Ramadhan, S. F., Metusala, D., & Sinaga, M. O. (2017). Potensi Pengembangan Tradisi Etnobotani Sebagai Ekowisata Berkelanjutan : Studi Kasus Suku Mentawai di Pulau Siberut , Kepulauan Mentawai. Jurnal Pro-Life, 4(2), 364–374.
Reisinger, Y. (1994). Tourist — Host Contact as a Part of Cultural Tourism Tourist - Host Contact as a Part of Cultural Tourism. World Leisure & Recreation, 36(2), 24–28. https://doi.org/10.1080/10261133.1994.9673910 DOI: https://doi.org/10.1080/10261133.1994.9673910
Richards, G. (1996). Cultural Tourism in Europe (Vol. 1). Wallingford: CABI.
Shayakhmetova, D., & Chaklikova, A. (2018). Development of the intermediator of intercultural communication based on public argumentative speech. Opción, 34(85-2), 149-185.
Shishmanova, M. V. (2015). Cultural tourism in cultural corridors, itineraries, areas and cores networked. Procedia - Social and Behavioral Sciences, 188, 246–254. https://doi.org/10.1016/j.sbspro.2015.03.382 DOI: https://doi.org/10.1016/j.sbspro.2015.03.382
Shoemaker, S., & Lewis, R. C. (1999). Customer loyalty : the future of hospitality marketing. Hospitality Management, 18, 345–370. https://doi.org/10.1016/S0278-4319(99)00042-0 DOI: https://doi.org/10.1016/S0278-4319(99)00042-0
Silberberg, T. (1995). Cultural tourism and business opportunities for museums and heritage sites. Tourism Management, 16(5), 361–365. https://doi.org/10.1016/0261-5177(95)00039-Q DOI: https://doi.org/10.1016/0261-5177(95)00039-Q
Stylianou-Lambert, T. (2011). Gazing from home: cultural tourism and art museums. Annals of Tourism Research, 38(2), 403–421. https://doi.org/10.1016/j.annals.2010.09.001 DOI: https://doi.org/10.1016/j.annals.2010.09.001
Tagay, A., & Ballesteros, L. (2016). ILOCANO FAMILISM IN THE CHICHACORN INDUSTRY IN PAOAY, ILOCOS NORTE, PHILIPPINES. Humanities & Social Sciences Reviews, 4(1), 27-40. https://doi.org/10.18510/hssr.2016.414 DOI: https://doi.org/10.18510/hssr.2016.414
Teo, T., & Lee, C. B. (2010). Explaining the intention to use technology among student teachers An application of the Theory of Planned. Campus-Wide Information Systems, 27(2), 60–67. https://doi.org/10.1108/10650741011033035 DOI: https://doi.org/10.1108/10650741011033035
Torre, A., & Scarborough, H. (2017). Reconsidering the estimation of the economic impact of cultural tourism. Tourism Management, 59, 621–629. https://doi.org/10.1016/j.tourman.2016.09.018 DOI: https://doi.org/10.1016/j.tourman.2016.09.018
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