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ARTISTIC TRADITIONS OF THE EAST AND WEST IN CONTEMPORARY KAZAKH DESIGN
Corresponding Author(s) : Larisa Ivanovna Nekhvyadovich
Humanities & Social Sciences Reviews,
Vol. 7 No. 6 (2019): November
Abstract
Purpose of the study: The purpose of the article is to determine the degree of interaction of the eastern and western art schools in the practice of Kazakh design and to identify their role in the formation and development of design in Kazakhstan.
Methodology: The study is based on a complex methodology determined by an interdisciplinary approach involving the use of the methods of historicism, systematization, stylistic analysis, and comparative analysis. The methodology was based on research concepts of T. Stepanskaya, R. Yergaliyeva, E. Balabekov, B. Amanov, A. Mukhambetova.
Main Findings: Based on the studied sources, the authors can draw the following conclusions: 1) The interaction of artistic traditions of the East and West is due to the fundamental unity of the human race, ensuring the permeability of cultural boundaries; 2) The diversity of creative individuality, originality of modern approaches combined with the achievements of traditional culture are the distinguishing features of the professional values of contemporary Kazakh design.
Applications of this study: Thus, the scientific and practical significance of the study consists in the fact that: - the results can be the basis for the development of lecture courses in the framework of educational programs of higher education institutions for the specialty “Designâ€; - the conclusions can serve as an impulse for creative development in the modern practice of transmitting national traditions in design.
Novelty/Originality of this study: The originality of the research is associated with the identification of trends and prospects for the development of fashion, advertising, interior, and environmental design in the modern cultural environment of Kazakhstan, as well as the establishment of the importance of spiritual and aesthetic foundations of color scheme in the disclosure of the figurative components of design projects. The novelty of the research consists in determining the influence of the traditional color scheme of Kazakh decorative and applied arts on the shaping and color scheme in the products of modern design, many of which are the main bearers of the regional ethno-semantics.
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- Alimzhanova, A.Sh. (2004). Dinamika esteticheskikh tsennostey khudozhestvennoy kultury kazakhskogo naroda [Dynamics of the esthetic values of the artistic culture of the Kazakh people]. Almaty: Raritet.
- Asanova, S.Zh. (1994). Razrabotka, proyektirobaniye i tekhnologiya izgotovleniya promyshlennogo kompleksa natsionalnoy odezhdy [Development, design, and manufacturing technology of the industrial complex for national clothing]. Almaty.
- Asanova, S.Zh. (1995). Sotsialno-ekonomicheskiye osnovy formirovaniya promyshlennogo kompleksa po proizvodstvu natsionalnoy odezhdy [Socio-economic basis of the formation of the industrial complex for the production of national clothing]. Almaty: Ruan.
- Asanova, S.Zh., Asanova, A.E., Asanova, B.E., Turganbayeva, Sh.S., & Stepanskaya, T.M. (2014). The distinctive characteristics of colour perception in the Eastern and Western cultural tradition. Life Science Journal, 11(10s), 544-547.
- Dobrokhotova, I. (1991). Besedy o mode, ili zerkalo, kotoroye ne lzhet [Conversations about fashion, or a mirror that doesn’t lie]. Almaty: Oner.
- Donskikh, A. (2003). Dlya menya banknota – eto poeziya, vyrazhennaya v kraskakh [For me, a banknote is poetry expressed in colours]. Vecherniy Almaty, August 14.
- Guseynov, G.M. & Yermilova, V.V. (2004). Kompozitsiya kostyuma [Composition of costume]. Moscow: IC Akademiya.
- Kamzina, N.E., Mazina, J.I., & Turganbayeva, S.S. (2016). Integration of humanitarian knowledge in art and design activity. International Journal of Environmental and Science Education, 11(18), 11219-11225.
- Kireyeva, Ye.V. (1976). Istoriya kostyuma: yevropeyskiy kostyum ot antichnosti do XX v. [History of costume: European costume from Antiquity to the 20th century]. Moscow: Prosvescheniye.
- Kirsanova, R.M. (1998). Stilyagi: zapadnaya moda v SSSR v 1940-50-ye gg. [Stilyagi: western fashion in the USSR in the 1940-50s]. Rodina, 8, 72-75.
- Mironova, L.N. (1984). Tsvetovedeniye [Colour studies]. Minsk: Vyshaya shkola.
- Nekhvyadovich, L.I., Chernyaeva, I.V., & Balakhnina, L.V. (2018). Traditions and innovations in the art culture of Russia at the turn of the 20th – 21st centuries. Opcion, 34, 974-984.
- Poznyakova, G. & Sinenkaya, N. (1976). Kazakhskiye suveniry [Kazakh souvenirs]. Almaty: Kazakhstan.
- Serov, N.V. (2004). Tsvet kultury [Colour of culture]. Saint Petersburg: Rech.
- Suleymenov, T.B. (2008). Iz pamyati k nadezhde [From memory to hope]. Almaty.
- Zabota partii i pravitelstva o blage naroda: sbornik dokumentov (okt. 1964-1973) [The care of the party and the government for the welfare of the people: a collection of documents (October 1964-1973)]. (1974). Moscow: Politizdat.
- Zakharzhevskaya, R.V. (2008). Istoriya kostyuma [History of costume]. Moscow: RIPL klassik.
- Nekhvyadovich, L.I. (2014). The possibilities of ethnomethodology in modern art studies. Terra Sebus: Acta Musei Sabesiensis, Special Issue, 187-199.
- Nekhvyadovich, L. I., Chernyaeva, I. V. 2016 Experience and Perspectives of Art History Development in Educational Space of Siberia at the Turn of XX – XXI centuries // International Journal of Environmental & Science Education. V. 11, Is. 7. - p. 1501-1507.
- Gamarnik, G.N., S.B. Abdygapparova and G.K. Akhmetov, 2004. The basics of credited educational system in Kazakhstan. Almaty: Kazak University, pp: 198.
References
Alimzhanova, A.Sh. (2004). Dinamika esteticheskikh tsennostey khudozhestvennoy kultury kazakhskogo naroda [Dynamics of the esthetic values of the artistic culture of the Kazakh people]. Almaty: Raritet.
Asanova, S.Zh. (1994). Razrabotka, proyektirobaniye i tekhnologiya izgotovleniya promyshlennogo kompleksa natsionalnoy odezhdy [Development, design, and manufacturing technology of the industrial complex for national clothing]. Almaty.
Asanova, S.Zh. (1995). Sotsialno-ekonomicheskiye osnovy formirovaniya promyshlennogo kompleksa po proizvodstvu natsionalnoy odezhdy [Socio-economic basis of the formation of the industrial complex for the production of national clothing]. Almaty: Ruan.
Asanova, S.Zh., Asanova, A.E., Asanova, B.E., Turganbayeva, Sh.S., & Stepanskaya, T.M. (2014). The distinctive characteristics of colour perception in the Eastern and Western cultural tradition. Life Science Journal, 11(10s), 544-547.
Dobrokhotova, I. (1991). Besedy o mode, ili zerkalo, kotoroye ne lzhet [Conversations about fashion, or a mirror that doesn’t lie]. Almaty: Oner.
Donskikh, A. (2003). Dlya menya banknota – eto poeziya, vyrazhennaya v kraskakh [For me, a banknote is poetry expressed in colours]. Vecherniy Almaty, August 14.
Guseynov, G.M. & Yermilova, V.V. (2004). Kompozitsiya kostyuma [Composition of costume]. Moscow: IC Akademiya.
Kamzina, N.E., Mazina, J.I., & Turganbayeva, S.S. (2016). Integration of humanitarian knowledge in art and design activity. International Journal of Environmental and Science Education, 11(18), 11219-11225.
Kireyeva, Ye.V. (1976). Istoriya kostyuma: yevropeyskiy kostyum ot antichnosti do XX v. [History of costume: European costume from Antiquity to the 20th century]. Moscow: Prosvescheniye.
Kirsanova, R.M. (1998). Stilyagi: zapadnaya moda v SSSR v 1940-50-ye gg. [Stilyagi: western fashion in the USSR in the 1940-50s]. Rodina, 8, 72-75.
Mironova, L.N. (1984). Tsvetovedeniye [Colour studies]. Minsk: Vyshaya shkola.
Nekhvyadovich, L.I., Chernyaeva, I.V., & Balakhnina, L.V. (2018). Traditions and innovations in the art culture of Russia at the turn of the 20th – 21st centuries. Opcion, 34, 974-984.
Poznyakova, G. & Sinenkaya, N. (1976). Kazakhskiye suveniry [Kazakh souvenirs]. Almaty: Kazakhstan.
Serov, N.V. (2004). Tsvet kultury [Colour of culture]. Saint Petersburg: Rech.
Suleymenov, T.B. (2008). Iz pamyati k nadezhde [From memory to hope]. Almaty.
Zabota partii i pravitelstva o blage naroda: sbornik dokumentov (okt. 1964-1973) [The care of the party and the government for the welfare of the people: a collection of documents (October 1964-1973)]. (1974). Moscow: Politizdat.
Zakharzhevskaya, R.V. (2008). Istoriya kostyuma [History of costume]. Moscow: RIPL klassik.
Nekhvyadovich, L.I. (2014). The possibilities of ethnomethodology in modern art studies. Terra Sebus: Acta Musei Sabesiensis, Special Issue, 187-199.
Nekhvyadovich, L. I., Chernyaeva, I. V. 2016 Experience and Perspectives of Art History Development in Educational Space of Siberia at the Turn of XX – XXI centuries // International Journal of Environmental & Science Education. V. 11, Is. 7. - p. 1501-1507.
Gamarnik, G.N., S.B. Abdygapparova and G.K. Akhmetov, 2004. The basics of credited educational system in Kazakhstan. Almaty: Kazak University, pp: 198.