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INSTITUTIONALIZATION OF MEDIA COMMUNICATIONS IN SOCIAL POLICY REPRESENTATION
Corresponding Author(s) : Javid Hajiyev
Humanities & Social Sciences Reviews,
Vol. 7 No. 6 (2019): November
Abstract
Purpose of the study: In modern conditions, communications play a decisive role. The information has become a “product†not only in the economic and political areas, but also in quite unexpected institutions of the post-industrial society (humanitarian, social or public, and cultural). In the article, the authors present the role of media communications in the representation of social policy and analyze experience gained from the interaction of media communications and social policy.
Methodology: In the study’s practical section based on expert monitoring of articles in the printed media and the Internet, the authors analyze possibilities and prospects of institutionalization of media communications in social policy representation.
Main Findings: Besides, in the study, the authors define a list of priority social topics in the publications under analysis and various aspects of media activities that influence the probability of representation of social policy by media communications. In the study, the authors indicate requirements for the responsible social position of a media professional and present policy and role diversity of media communications in the course of institutionalization.
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- Bell, D. (2004) The Coming of Post-Industrial Society: A Venture in Social Forecasting, 2nd ed. (amended and supplemented). Moscow: Academia, 788 p.
- Bobrov, D.V. (2013) Korporativnaya sotsialnaya politika: soderzhanie, osnovnye napravlenia, faktory effektivnosti [Corporate social policy: contents, main directions, factors of effectiveness]. Internet journal Naukovedenie, 2. https://naukovedenie.ru/PDF/48evn213.pdf
- Bourdieu, P. (2005) Social Space: Fields and Applications. Collection of articles. Moscow: Center of Humanitarian Technologies. https://gtmarket.ru/laboratory/basis/3707/3708.
- Castells, M. (2000) The Information Age: Economy, Society and Culture. Moscow: Higher School of Economics, 608 p.
- Dowerah, B.T. (2012) Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study. International Journal of Scientific and Research Publications, 2(5), 1-16.
- Dzyaloshinsky, I.M. (2012) Communicative processes in the society: institutions and subjects. Monograph. Moscow: Publishing House APK and PPRO, 592 p.
- Gärdenfors, P. (2004) Cooperation and the evolution of symbolic communication. https://www.researchgate.net/publication/250685897_Cooperation_and_the_evolution_of_symbolic_communication
- Grandien, C., Johansson, C. (2012) Institutionalization of communication management: A theoretical framework. Corporate Communications: An International Journal, 17(2), 209-227. https://doi.org/10.1108/13563281211220247 DOI: https://doi.org/10.1108/13563281211220247
- Grigorieva, I.A. (2014) Sotsialnaya politika i sotsialnoye reformirovanie v Rossii [Social policy and social reforms in Russia]. Saint Petersburg: Publishing House Obrazovanie-Kultura, 150 p.
- Habermas, J. (2000) Moral Consciousness and Communicative Action. Moscow: Nauka, 380 p.
- Hepp, A., Hjarvard, S., Lundby, K. (2015) Mediatization: Theorizing the Interplay between Media, Culture and Society. Media, Culture & Society, February 18, 1-11. https://doi.org/10.1177/0163443715573835 DOI: https://doi.org/10.1177/0163443715573835
- Hjarvard, S. (2008) The mediatization of society, a theory of the media as agents of social and cultural change. Nordicom Review, 29(2), 105–34. https://doi.org/10.1515/nor-2017-0181 DOI: https://doi.org/10.1515/nor-2017-0181
- Konstantinova, L.V. (2005) Sotsialnaya politika: shtrikhi k sotsiologicheskoy kontseptsii [Social policy: touches to the sociological concept]. SoÑis, 2, 36-44.
- Krasnoyarova, O.V. (2011) Ot massovoy k globalnoy kommunikatsii [From mass to global communication]. Irkutsk: Publishing House of the Baikal State University of Economics and Law, 250 p.
- Lipina, S.A., Lochan, S.A., Fedyunin, D.V., Bezpalov, V.V. (2017) Government promoting communication tool in innovation development of companies. European Research Studies Journal, 20(4V), 536-547. https://doi.org/10.35808/ersj/909 DOI: https://doi.org/10.35808/ersj/909
- Luhmann, N. (1995) What is Communication? Journal of Sociology, 3, 114-125.
- Lunenburg, F.C. (2010) Communication: The Process, Barriers, And Improving Effectiveness. SCHOOLING, 1(1), 1-11.
- McLuhan, M. (2007) Understanding Media: The Extensions of Man. Moscow: Kuchkovo pole, 64 p.
- Media consumption in Russia – 2018. Research center of Deloitte in the CIS. Moscow, (2018). https://www2.deloitte.com/content/dam/Deloitte/ru/Documents/research-center/media-consumption-in-russia-2018-ru.pdf
- Terziev, V., Dimitrova, P. (2017) Sotsialnaya politika kak instrument obshchestvennogo razvitia [Social policy as a tool of public development]. Universum: Economics and Law: digital scientific journal, 2 (35). http://7universum.com/ru/economy/archive/item/4244
- Tîrziu, A.M., Vrabie, C.I. (2014) Social Communication between Traditional and the New Mass-Media. European Integration – Realities and Perspectives. Interdisciplinary Dimension of Communication Science, 262-267.
- Toffler, E. (2004) Metamorphoses of Power. Moscow: Publishing House AST, 672 p.
- Top 10 Newspapers by Quotations – 2018 (2018). https://www.mlg.ru/ratings/media/federal/6454/#gazeti.
- Williams, J.R. (1993) Expression and Communication as Basic Linguistic Functions. Intercultural Communication Studies, III(1), 91-101.
References
Bell, D. (2004) The Coming of Post-Industrial Society: A Venture in Social Forecasting, 2nd ed. (amended and supplemented). Moscow: Academia, 788 p.
Bobrov, D.V. (2013) Korporativnaya sotsialnaya politika: soderzhanie, osnovnye napravlenia, faktory effektivnosti [Corporate social policy: contents, main directions, factors of effectiveness]. Internet journal Naukovedenie, 2. https://naukovedenie.ru/PDF/48evn213.pdf
Bourdieu, P. (2005) Social Space: Fields and Applications. Collection of articles. Moscow: Center of Humanitarian Technologies. https://gtmarket.ru/laboratory/basis/3707/3708.
Castells, M. (2000) The Information Age: Economy, Society and Culture. Moscow: Higher School of Economics, 608 p.
Dowerah, B.T. (2012) Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study. International Journal of Scientific and Research Publications, 2(5), 1-16.
Dzyaloshinsky, I.M. (2012) Communicative processes in the society: institutions and subjects. Monograph. Moscow: Publishing House APK and PPRO, 592 p.
Gärdenfors, P. (2004) Cooperation and the evolution of symbolic communication. https://www.researchgate.net/publication/250685897_Cooperation_and_the_evolution_of_symbolic_communication
Grandien, C., Johansson, C. (2012) Institutionalization of communication management: A theoretical framework. Corporate Communications: An International Journal, 17(2), 209-227. https://doi.org/10.1108/13563281211220247 DOI: https://doi.org/10.1108/13563281211220247
Grigorieva, I.A. (2014) Sotsialnaya politika i sotsialnoye reformirovanie v Rossii [Social policy and social reforms in Russia]. Saint Petersburg: Publishing House Obrazovanie-Kultura, 150 p.
Habermas, J. (2000) Moral Consciousness and Communicative Action. Moscow: Nauka, 380 p.
Hepp, A., Hjarvard, S., Lundby, K. (2015) Mediatization: Theorizing the Interplay between Media, Culture and Society. Media, Culture & Society, February 18, 1-11. https://doi.org/10.1177/0163443715573835 DOI: https://doi.org/10.1177/0163443715573835
Hjarvard, S. (2008) The mediatization of society, a theory of the media as agents of social and cultural change. Nordicom Review, 29(2), 105–34. https://doi.org/10.1515/nor-2017-0181 DOI: https://doi.org/10.1515/nor-2017-0181
Konstantinova, L.V. (2005) Sotsialnaya politika: shtrikhi k sotsiologicheskoy kontseptsii [Social policy: touches to the sociological concept]. SoÑis, 2, 36-44.
Krasnoyarova, O.V. (2011) Ot massovoy k globalnoy kommunikatsii [From mass to global communication]. Irkutsk: Publishing House of the Baikal State University of Economics and Law, 250 p.
Lipina, S.A., Lochan, S.A., Fedyunin, D.V., Bezpalov, V.V. (2017) Government promoting communication tool in innovation development of companies. European Research Studies Journal, 20(4V), 536-547. https://doi.org/10.35808/ersj/909 DOI: https://doi.org/10.35808/ersj/909
Luhmann, N. (1995) What is Communication? Journal of Sociology, 3, 114-125.
Lunenburg, F.C. (2010) Communication: The Process, Barriers, And Improving Effectiveness. SCHOOLING, 1(1), 1-11.
McLuhan, M. (2007) Understanding Media: The Extensions of Man. Moscow: Kuchkovo pole, 64 p.
Media consumption in Russia – 2018. Research center of Deloitte in the CIS. Moscow, (2018). https://www2.deloitte.com/content/dam/Deloitte/ru/Documents/research-center/media-consumption-in-russia-2018-ru.pdf
Terziev, V., Dimitrova, P. (2017) Sotsialnaya politika kak instrument obshchestvennogo razvitia [Social policy as a tool of public development]. Universum: Economics and Law: digital scientific journal, 2 (35). http://7universum.com/ru/economy/archive/item/4244
Tîrziu, A.M., Vrabie, C.I. (2014) Social Communication between Traditional and the New Mass-Media. European Integration – Realities and Perspectives. Interdisciplinary Dimension of Communication Science, 262-267.
Toffler, E. (2004) Metamorphoses of Power. Moscow: Publishing House AST, 672 p.
Top 10 Newspapers by Quotations – 2018 (2018). https://www.mlg.ru/ratings/media/federal/6454/#gazeti.
Williams, J.R. (1993) Expression and Communication as Basic Linguistic Functions. Intercultural Communication Studies, III(1), 91-101.