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THE FIRM’S STRATEGIC ORIENTATIONS AND ENVIRONMENTAL UNCERTAINTIES AS ANTECEDENTS OF ITS SUPPLY CHAIN AGILITY
Corresponding Author(s) : Prateep Wajeetongratana
Humanities & Social Sciences Reviews,
Vol. 7 No. 2 (2019): March
Abstract
Purpose: The main objective of the current study is exploring the impact of firm’s strategic orientation on the supply chain agility. In addition to that the current study has examined the impact of environmental uncertainties on the agile supply chain. Therefore, the study is among the pioneering studies on the issues. This research study contributes to the existing literature.
Methodology: The research has worked on the need for analyzing the influence of supply chain and market orientation on supply chain agility of a firm so, current study has used hierarchal regression as statistical tool to answer the research questions raised in this study and research objectives envisaged in the current study.
Results: The findings of the current study have provided support to with the proposed. The results have shown that the along with customer focus approach the firms are also following the production focus approach. The findings pf the study will be helpful for policy makers in understanding the issues related to integration supply chain management. In author knower this is among few pioneering studies on these issues.
Keywords
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- Altinay, L., M. Madanoglu, G. De Vita, H. Arasli and Y. Ekinci, 2016. The interface between organizational learning capability, entrepreneurial orientation, and sme growth. Journal of Small Business Management, 54(3): 871-891.https://doi.org/10.1111/jsbm.12219 DOI: https://doi.org/10.1111/jsbm.12219
- Armario, J.M., D.M. Ruiz and E.M. Armario, 2008. Market orientation and internationalization in small and mediumâ€sized enterprises. Journal of Small Business Management, 46(4): 485-511.
- https://doi.org/10.1111/j.1540-627X.2008.00253.x DOI: https://doi.org/10.1111/j.1540-627X.2008.00253.x
- Basheer, M., M. Siam, A. Awn and S. Hassan, 2019. Exploring the role of tqm and supply chain practices for firm supply performance in the presence of information technology capabilities and supply chain technology adoption: A case of textile firms in pakistan. Uncertain Supply Chain Management, 7(2): 275-288.
- https://doi.org/10.5267/j.uscm.2018.9.001 DOI: https://doi.org/10.5267/j.uscm.2018.9.001
- Braunscheidel, M.J. and N.C. Suresh, 2009. The organizational antecedents of a firm's supply chain agility for risk mitigation and response. Journal of operations Management, 27(2): 119-140.https://doi.org/10.1016/j.jom.2008.09.006 DOI: https://doi.org/10.1016/j.jom.2008.09.006
- Brusset, X., 2016. Does supply chain visibility enhance agility? International Journal of Production Economics, 171: 46-59.https://doi.org/10.1016/j.ijpe.2015.10.005 DOI: https://doi.org/10.1016/j.ijpe.2015.10.005
- Chan, A.T., E.W. Ngai and K.K. Moon, 2017. The effects of strategic and manufacturing flexibilities and supply chain agility on firm performance in the fashion industry. European Journal of Operational Research, 259(2): 486-499.https://doi.org/10.1016/j.ejor.2016.11.006 DOI: https://doi.org/10.1016/j.ejor.2016.11.006
- Eckstein, D., M. Goellner, C. Blome and M. Henke, 2015. The performance impact of supply chain agility and supply chain adaptability: The moderating effect of product complexity. International Journal of Production Research, 53(10): 3028-3046.https://doi.org/10.1080/00207543.2014.970707 DOI: https://doi.org/10.1080/00207543.2014.970707
- Eikenberry, K.W., 2013. The limits of counterinsurgency doctrine in afghanistan: The other side of the coin. Foreign Aff., 92: 59.
- Esper, T.L., C. Clifford Defee and J.T. Mentzer, 2010. A framework of supply chain orientation. The International Journal of Logistics Management, 21(2): 161-179.https://doi.org/10.1108/09574091011071906 DOI: https://doi.org/10.1108/09574091011071906
- Fawcett, S.E., C. Wallin, C. Allred, A.M. Fawcett and G.M. Magnan, 2011. Information technology as an enabler of supply chain collaboration: A dynamicâ€capabilities perspective. Journal of Supply Chain Management, 47(1): 38-59.https://doi.org/10.1111/j.1745-493X.2010.03213.x DOI: https://doi.org/10.1111/j.1745-493X.2010.03213.x
- Felipe Scavarda, L., A. Reichhart, S. Hamacher and M. Holweg, 2010. Managing product variety in emerging markets. International Journal of Operations & Production Management, 30(2): 205-224. https://doi.org/10.1108/01443571011018716 DOI: https://doi.org/10.1108/01443571011018716
- Fraj, E., J. Matute and I. Melero, 2015. Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success. Tourism Management, 46: 30-42.https://doi.org/10.1016/j.tourman.2014.05.009 DOI: https://doi.org/10.1016/j.tourman.2014.05.009
- Gligor, D.M., 2014. The role of demand management in achieving supply chain agility. Supply Chain Management: An International Journal, 19(5/6): 577-591.https://doi.org/10.1108/SCM-10-2013-0363 DOI: https://doi.org/10.1108/SCM-10-2013-0363
- Gligor, D.M., C.L. Esmark and M.C. Holcomb, 2015. Performance outcomes of supply chain agility: When should you be agile? Journal of Operations Management, 33: 71-82.https://doi.org/10.1016/j.jom.2014.10.008 DOI: https://doi.org/10.1016/j.jom.2014.10.008
- Gligor, D.M. and M.C. Holcomb, 2012. Understanding the role of logistics capabilities in achieving supply chain agility: A systematic literature review. Supply Chain Management: An International Journal, 17(4): 438-453.https://doi.org/10.1108/13598541211246594 DOI: https://doi.org/10.1108/13598541211246594
- Gligor, D.M., M.C. Holcomb and J. Feizabadi, 2016. An exploration of the strategic antecedents of firm supply chain agility: The role of a firm's orientations. International Journal of Production Economics, 179: 24-34.https://doi.org/10.1016/j.ijpe.2016.05.008 DOI: https://doi.org/10.1016/j.ijpe.2016.05.008
- Hafeez, M.H., M.F. Basheer, M. Rafique and S.H. Siddiqui, 2018. Exploring the links between tqm practices, business innovativeness and firm performance: An emerging market perspective. Pakistan Journal of Social Sciences (PJSS), 38(2): 485-500.
- Hair Jr, J.F., M. Sarstedt, L. Hopkins and V.G. Kuppelwieser, 2014. Partial least squares structural equation modeling (pls-sem) an emerging tool in business research. European Business Review, 26(2): 106-121.https://doi.org/10.1108/EBR-10-2013-0128 DOI: https://doi.org/10.1108/EBR-10-2013-0128
- Inusah, N., 2018. Toda-yamamoto granger no-causality analysis of stock market growth and economic growth in ghana. Journal of Accounting, Business and Finance Research, 3(1): 36-46.https://doi.org/10.20448/2002.31.36.46 DOI: https://doi.org/10.20448/2002.31.36.46
- Ipole, P.A., A.O. Agba and J.T. Okpa, 2018. Existing working conditions and labour unions agitations in cross river state civil service, nigeria. Global Journal of Social Sciences Studies, 4(1): 39-51.https://doi.org/10.20448/807.4.1.39.51 DOI: https://doi.org/10.20448/807.4.1.39.51
- Islam, S., T. Nahar, J. Begum, M. Khatun and M. Hossain, 2018. Marketing and financial analysis of milk production-a value chain perspective. Asian Development Policy Review, 6(1): 32-40.https://doi.org/10.18488/journal.107.2018.61.32.40 DOI: https://doi.org/10.18488/journal.107.2018.61.32.40
- Jamal, S.H., S. Amat, N. Subhi and M.F.M. Ghazali, 2018. Competency of counsellors in handling gay and lesbian clients in malaysia. International Journal of Asian Social Science, 8(9): 638-650.https://doi.org/10.18488/journal.1.2018.89.638.650 DOI: https://doi.org/10.18488/journal.1.2018.89.638.650
- Jennifer, C. and Y.N. Chi, 2018. Profiling saltwater recreational anglers toward the threats of marine environment. International Journal of Management and Sustainability, 7(2): 72-82. https://doi.org/10.18488/journal.11.2018.72.72.82 DOI: https://doi.org/10.18488/journal.11.2018.72.72.82
- Johar, M., M.T. Hidayat and R.A. Latif, 2017. An invention of baton dance? Exercise regime on obesity diagnosis among sedentary adults. International Journal of Asian Social Science, 7(1): 54-62.https://doi.org/10.18488/journal.1/2017.7.1/1.1.54.62 DOI: https://doi.org/10.18488/journal.1/2017.7.1/1.1.54.62
- Jraid, O. and M. Alhanaqtah, 2018. Cultural diversity in western asia: Econometric modeling of trust and ranking by homogeneity. Asian Journal of Economic Modelling, 6(2): 121-134.https://doi.org/10.18488/journal.8.2018.62.121.134 DOI: https://doi.org/10.18488/journal.8.2018.62.121.134
- Jüttner, U., M. Christopher and S. Baker, 2007. Demand chain management-integrating marketing and supply chain management. Industrial marketing management, 36(3): 377-392.https://doi.org/10.1016/j.indmarman.2005.10.003 DOI: https://doi.org/10.1016/j.indmarman.2005.10.003
- Li, X., T.J. Goldsby and C.W. Holsapple, 2009. Supply chain agility: Scale development. The International Journal of Logistics Management, 20(3): 408-424.https://doi.org/10.1108/09574090911002841 DOI: https://doi.org/10.1108/09574090911002841
- Lu, Y., S. Ramamurthy and G. Goszczynski, 2012. An aging assessment on ex-service alloy 800 steam generator tubing. Nuclear engineering and design, 242: 91-99.https://doi.org/10.1016/j.nucengdes.2011.09.040 DOI: https://doi.org/10.1016/j.nucengdes.2011.09.040
- Min, S., J.T. Mentzer and R.T. Ladd, 2007. A market orientation in supply chain management. Journal of the Academy of Marketing Science, 35(4): 507.https://doi.org/10.1007/s11747-007-0020-x DOI: https://doi.org/10.1007/s11747-007-0020-x
- Prajogo, D.I., 2016. The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of Production Economics, 171: 241-249.https://doi.org/10.1016/j.ijpe.2015.07.037 DOI: https://doi.org/10.1016/j.ijpe.2015.07.037
- Qrunfleh, S. and M. Tarafdar, 2014. Supply chain information systems strategy: Impacts on supply chain performance and firm performance. International Journal of Production Economics, 147: 340-350.https://doi.org/10.1016/j.ijpe.2012.09.018 DOI: https://doi.org/10.1016/j.ijpe.2012.09.018
- Qu, R. and C.T. Ennew, 2008. Does business environment matter to the development of a market orientation? Journal of Travel & Tourism Marketing, 24(4): 271-283.https://doi.org/10.1080/10548400802156745 DOI: https://doi.org/10.1080/10548400802156745
- Sebastiao, H.J. and S. Golicic, 2008. Supply chain strategy for nascent firms in emerging technology markets. Journal of Business Logistics, 29(1): 75-91.https://doi.org/10.1002/j.2158-1592.2008.tb00069.x DOI: https://doi.org/10.1002/j.2158-1592.2008.tb00069.x
- Swafford, P.M., S. Ghosh and N. Murthy, 2008. Achieving supply chain agility through it integration and flexibility. International Journal of Production Economics, 116(2): 288-297.https://doi.org/10.1016/j.ijpe.2008.09.002 DOI: https://doi.org/10.1016/j.ijpe.2008.09.002
- Taghian, M., 2010. Marketing planning: Operationalising the market orientation strategy. Journal of marketing Management, 26(9-10): 825-841.https://doi.org/10.1080/02672571003683813 DOI: https://doi.org/10.1080/02672571003683813
- Verhees, F.J. and M.T. Meulenberg, 2004. Market orientation, innovativeness, product innovation, and performance in small firms. Journal of small business management, 42(2): 134-154.https://doi.org/10.1111/j.1540-627X.2004.00102.x DOI: https://doi.org/10.1111/j.1540-627X.2004.00102.x
References
Altinay, L., M. Madanoglu, G. De Vita, H. Arasli and Y. Ekinci, 2016. The interface between organizational learning capability, entrepreneurial orientation, and sme growth. Journal of Small Business Management, 54(3): 871-891.https://doi.org/10.1111/jsbm.12219 DOI: https://doi.org/10.1111/jsbm.12219
Armario, J.M., D.M. Ruiz and E.M. Armario, 2008. Market orientation and internationalization in small and mediumâ€sized enterprises. Journal of Small Business Management, 46(4): 485-511.
https://doi.org/10.1111/j.1540-627X.2008.00253.x DOI: https://doi.org/10.1111/j.1540-627X.2008.00253.x
Basheer, M., M. Siam, A. Awn and S. Hassan, 2019. Exploring the role of tqm and supply chain practices for firm supply performance in the presence of information technology capabilities and supply chain technology adoption: A case of textile firms in pakistan. Uncertain Supply Chain Management, 7(2): 275-288.
https://doi.org/10.5267/j.uscm.2018.9.001 DOI: https://doi.org/10.5267/j.uscm.2018.9.001
Braunscheidel, M.J. and N.C. Suresh, 2009. The organizational antecedents of a firm's supply chain agility for risk mitigation and response. Journal of operations Management, 27(2): 119-140.https://doi.org/10.1016/j.jom.2008.09.006 DOI: https://doi.org/10.1016/j.jom.2008.09.006
Brusset, X., 2016. Does supply chain visibility enhance agility? International Journal of Production Economics, 171: 46-59.https://doi.org/10.1016/j.ijpe.2015.10.005 DOI: https://doi.org/10.1016/j.ijpe.2015.10.005
Chan, A.T., E.W. Ngai and K.K. Moon, 2017. The effects of strategic and manufacturing flexibilities and supply chain agility on firm performance in the fashion industry. European Journal of Operational Research, 259(2): 486-499.https://doi.org/10.1016/j.ejor.2016.11.006 DOI: https://doi.org/10.1016/j.ejor.2016.11.006
Eckstein, D., M. Goellner, C. Blome and M. Henke, 2015. The performance impact of supply chain agility and supply chain adaptability: The moderating effect of product complexity. International Journal of Production Research, 53(10): 3028-3046.https://doi.org/10.1080/00207543.2014.970707 DOI: https://doi.org/10.1080/00207543.2014.970707
Eikenberry, K.W., 2013. The limits of counterinsurgency doctrine in afghanistan: The other side of the coin. Foreign Aff., 92: 59.
Esper, T.L., C. Clifford Defee and J.T. Mentzer, 2010. A framework of supply chain orientation. The International Journal of Logistics Management, 21(2): 161-179.https://doi.org/10.1108/09574091011071906 DOI: https://doi.org/10.1108/09574091011071906
Fawcett, S.E., C. Wallin, C. Allred, A.M. Fawcett and G.M. Magnan, 2011. Information technology as an enabler of supply chain collaboration: A dynamicâ€capabilities perspective. Journal of Supply Chain Management, 47(1): 38-59.https://doi.org/10.1111/j.1745-493X.2010.03213.x DOI: https://doi.org/10.1111/j.1745-493X.2010.03213.x
Felipe Scavarda, L., A. Reichhart, S. Hamacher and M. Holweg, 2010. Managing product variety in emerging markets. International Journal of Operations & Production Management, 30(2): 205-224. https://doi.org/10.1108/01443571011018716 DOI: https://doi.org/10.1108/01443571011018716
Fraj, E., J. Matute and I. Melero, 2015. Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success. Tourism Management, 46: 30-42.https://doi.org/10.1016/j.tourman.2014.05.009 DOI: https://doi.org/10.1016/j.tourman.2014.05.009
Gligor, D.M., 2014. The role of demand management in achieving supply chain agility. Supply Chain Management: An International Journal, 19(5/6): 577-591.https://doi.org/10.1108/SCM-10-2013-0363 DOI: https://doi.org/10.1108/SCM-10-2013-0363
Gligor, D.M., C.L. Esmark and M.C. Holcomb, 2015. Performance outcomes of supply chain agility: When should you be agile? Journal of Operations Management, 33: 71-82.https://doi.org/10.1016/j.jom.2014.10.008 DOI: https://doi.org/10.1016/j.jom.2014.10.008
Gligor, D.M. and M.C. Holcomb, 2012. Understanding the role of logistics capabilities in achieving supply chain agility: A systematic literature review. Supply Chain Management: An International Journal, 17(4): 438-453.https://doi.org/10.1108/13598541211246594 DOI: https://doi.org/10.1108/13598541211246594
Gligor, D.M., M.C. Holcomb and J. Feizabadi, 2016. An exploration of the strategic antecedents of firm supply chain agility: The role of a firm's orientations. International Journal of Production Economics, 179: 24-34.https://doi.org/10.1016/j.ijpe.2016.05.008 DOI: https://doi.org/10.1016/j.ijpe.2016.05.008
Hafeez, M.H., M.F. Basheer, M. Rafique and S.H. Siddiqui, 2018. Exploring the links between tqm practices, business innovativeness and firm performance: An emerging market perspective. Pakistan Journal of Social Sciences (PJSS), 38(2): 485-500.
Hair Jr, J.F., M. Sarstedt, L. Hopkins and V.G. Kuppelwieser, 2014. Partial least squares structural equation modeling (pls-sem) an emerging tool in business research. European Business Review, 26(2): 106-121.https://doi.org/10.1108/EBR-10-2013-0128 DOI: https://doi.org/10.1108/EBR-10-2013-0128
Inusah, N., 2018. Toda-yamamoto granger no-causality analysis of stock market growth and economic growth in ghana. Journal of Accounting, Business and Finance Research, 3(1): 36-46.https://doi.org/10.20448/2002.31.36.46 DOI: https://doi.org/10.20448/2002.31.36.46
Ipole, P.A., A.O. Agba and J.T. Okpa, 2018. Existing working conditions and labour unions agitations in cross river state civil service, nigeria. Global Journal of Social Sciences Studies, 4(1): 39-51.https://doi.org/10.20448/807.4.1.39.51 DOI: https://doi.org/10.20448/807.4.1.39.51
Islam, S., T. Nahar, J. Begum, M. Khatun and M. Hossain, 2018. Marketing and financial analysis of milk production-a value chain perspective. Asian Development Policy Review, 6(1): 32-40.https://doi.org/10.18488/journal.107.2018.61.32.40 DOI: https://doi.org/10.18488/journal.107.2018.61.32.40
Jamal, S.H., S. Amat, N. Subhi and M.F.M. Ghazali, 2018. Competency of counsellors in handling gay and lesbian clients in malaysia. International Journal of Asian Social Science, 8(9): 638-650.https://doi.org/10.18488/journal.1.2018.89.638.650 DOI: https://doi.org/10.18488/journal.1.2018.89.638.650
Jennifer, C. and Y.N. Chi, 2018. Profiling saltwater recreational anglers toward the threats of marine environment. International Journal of Management and Sustainability, 7(2): 72-82. https://doi.org/10.18488/journal.11.2018.72.72.82 DOI: https://doi.org/10.18488/journal.11.2018.72.72.82
Johar, M., M.T. Hidayat and R.A. Latif, 2017. An invention of baton dance? Exercise regime on obesity diagnosis among sedentary adults. International Journal of Asian Social Science, 7(1): 54-62.https://doi.org/10.18488/journal.1/2017.7.1/1.1.54.62 DOI: https://doi.org/10.18488/journal.1/2017.7.1/1.1.54.62
Jraid, O. and M. Alhanaqtah, 2018. Cultural diversity in western asia: Econometric modeling of trust and ranking by homogeneity. Asian Journal of Economic Modelling, 6(2): 121-134.https://doi.org/10.18488/journal.8.2018.62.121.134 DOI: https://doi.org/10.18488/journal.8.2018.62.121.134
Jüttner, U., M. Christopher and S. Baker, 2007. Demand chain management-integrating marketing and supply chain management. Industrial marketing management, 36(3): 377-392.https://doi.org/10.1016/j.indmarman.2005.10.003 DOI: https://doi.org/10.1016/j.indmarman.2005.10.003
Li, X., T.J. Goldsby and C.W. Holsapple, 2009. Supply chain agility: Scale development. The International Journal of Logistics Management, 20(3): 408-424.https://doi.org/10.1108/09574090911002841 DOI: https://doi.org/10.1108/09574090911002841
Lu, Y., S. Ramamurthy and G. Goszczynski, 2012. An aging assessment on ex-service alloy 800 steam generator tubing. Nuclear engineering and design, 242: 91-99.https://doi.org/10.1016/j.nucengdes.2011.09.040 DOI: https://doi.org/10.1016/j.nucengdes.2011.09.040
Min, S., J.T. Mentzer and R.T. Ladd, 2007. A market orientation in supply chain management. Journal of the Academy of Marketing Science, 35(4): 507.https://doi.org/10.1007/s11747-007-0020-x DOI: https://doi.org/10.1007/s11747-007-0020-x
Prajogo, D.I., 2016. The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of Production Economics, 171: 241-249.https://doi.org/10.1016/j.ijpe.2015.07.037 DOI: https://doi.org/10.1016/j.ijpe.2015.07.037
Qrunfleh, S. and M. Tarafdar, 2014. Supply chain information systems strategy: Impacts on supply chain performance and firm performance. International Journal of Production Economics, 147: 340-350.https://doi.org/10.1016/j.ijpe.2012.09.018 DOI: https://doi.org/10.1016/j.ijpe.2012.09.018
Qu, R. and C.T. Ennew, 2008. Does business environment matter to the development of a market orientation? Journal of Travel & Tourism Marketing, 24(4): 271-283.https://doi.org/10.1080/10548400802156745 DOI: https://doi.org/10.1080/10548400802156745
Sebastiao, H.J. and S. Golicic, 2008. Supply chain strategy for nascent firms in emerging technology markets. Journal of Business Logistics, 29(1): 75-91.https://doi.org/10.1002/j.2158-1592.2008.tb00069.x DOI: https://doi.org/10.1002/j.2158-1592.2008.tb00069.x
Swafford, P.M., S. Ghosh and N. Murthy, 2008. Achieving supply chain agility through it integration and flexibility. International Journal of Production Economics, 116(2): 288-297.https://doi.org/10.1016/j.ijpe.2008.09.002 DOI: https://doi.org/10.1016/j.ijpe.2008.09.002
Taghian, M., 2010. Marketing planning: Operationalising the market orientation strategy. Journal of marketing Management, 26(9-10): 825-841.https://doi.org/10.1080/02672571003683813 DOI: https://doi.org/10.1080/02672571003683813
Verhees, F.J. and M.T. Meulenberg, 2004. Market orientation, innovativeness, product innovation, and performance in small firms. Journal of small business management, 42(2): 134-154.https://doi.org/10.1111/j.1540-627X.2004.00102.x DOI: https://doi.org/10.1111/j.1540-627X.2004.00102.x