G. Kimiti, P., M. A. Muathe, S., & M. Murigi, E. (2020). COST LEADERSHIP STRATEGY, COMPETITIVE ADVANTAGE, AND PERFORMANCE: A CROSS-SECTIONAL STUDY IN THE CONTEXT OF MILK PROCESSING FIRMS IN KENYA. International Journal of Management, Innovation & Entrepreneurial Research, 6(2), 64–76. https://doi.org/10.18510/ijmier.2020.627