G. Kimiti, Paul, Stephen M. A. Muathe, and Elishiba M. Murigi. 2020. “COST LEADERSHIP STRATEGY, COMPETITIVE ADVANTAGE, AND PERFORMANCE: A CROSS-SECTIONAL STUDY IN THE CONTEXT OF MILK PROCESSING FIRMS IN KENYA”. International Journal of Management, Innovation & Entrepreneurial Research 6 (2). India:64-76. https://doi.org/10.18510/ijmier.2020.627.