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Submitted
August 8, 2023
Published
August 19, 2023
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Abstract

Purpose of the study: This study aims to determine the impact of online travel agent distribution channels on the Revenue Per Available Room (RevPAR) at Aloft Bali Seminyak over two years (2021-2022).


Methodology: This study employs classical assumption tests, simple linear regression tests, t-tests, and coefficient of determination tests. These analyses were performed using IBM SPSS version 25 software.


Main Findings: The study found that online travel agent distribution channels significantly influence RevPAR at Aloft Bali Seminyak. The impact, quantified at 59%, is considered strong or high, leaving 41% potentially influenced by factors not evaluated in this study.


Applications of the study: The findings of this study are applicable in the hospitality industry, specifically to hotel operations and revenue management. Additionally, they can assist online travel agencies in understanding their influence on hotel revenues.


Novelty/Originality of the study: This study presents novel insights into the substantial influence of online travel agent distribution channels on hotel revenue, specifically RevPAR. It advances existing knowledge by quantifying this impact and opens the door for further exploration of the remaining 41% of unexplained influence.

Keywords

Distribution Channel Online Travel Agent RevPAR Aloft Bali Seminyak Indonesia

Article Details

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Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors retain the copyright without restrictions for their published content in this journal. IJMIER is SHERPA ROMEO Journal. 

Publishing License

This is an open-access article distributed under the terms of  Creative Commons License

Author Biographies

I Nyoman Sukana Sabudi, Bali Tourism Polytechnic, Ministry of Tourism & Creative Economy, Indonesia

Assistant Professor

I Gusti Agung Gede Witarsana, Bali Tourism Polytechnic, Ministry of Tourism & Creative Economy, Indonesia

Assistant Professor

How to Cite
Sabudi, I. N. S., Suta, I. P. A. A., & Witarsana, I. G. A. G. . (2023). Examining the Effects of Online Travel Agents on Room Revenue: An Empirical Investigation at Aloft Bali Seminyak. International Journal of Management, Innovation & Entrepreneurial Research, 9(2), 11–16. https://doi.org/10.18510/ijmier.2023.922
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