Article Sidebar

Submitted
August 8, 2023
Published
August 19, 2023
Download
PDF
Statistic
Read Counter : 61 Download : 45

Downloads

Download data is not yet available.

Main Article Content

Abstract

Purpose of the study: This study aims to determine the impact of online travel agent distribution channels on the Revenue Per Available Room (RevPAR) at Aloft Bali Seminyak over two years (2021-2022).


Methodology: This study employs classical assumption tests, simple linear regression tests, t-tests, and coefficient of determination tests. These analyses were performed using IBM SPSS version 25 software.


Main Findings: The study found that online travel agent distribution channels significantly influence RevPAR at Aloft Bali Seminyak. The impact, quantified at 59%, is considered strong or high, leaving 41% potentially influenced by factors not evaluated in this study.


Applications of the study: The findings of this study are applicable in the hospitality industry, specifically to hotel operations and revenue management. Additionally, they can assist online travel agencies in understanding their influence on hotel revenues.


Novelty/Originality of the study: This study presents novel insights into the substantial influence of online travel agent distribution channels on hotel revenue, specifically RevPAR. It advances existing knowledge by quantifying this impact and opens the door for further exploration of the remaining 41% of unexplained influence.

Keywords

Distribution Channel Online Travel Agent RevPAR Aloft Bali Seminyak Indonesia

Article Details

License
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors retain the copyright without restrictions for their published content in this journal. IJMIER is SHERPA ROMEO Journal. 

Publishing License

This is an open-access article distributed under the terms of  Creative Commons License

Author Biographies

I Nyoman Sukana Sabudi, Bali Tourism Polytechnic, Ministry of Tourism & Creative Economy, Indonesia

Assistant Professor

I Gusti Agung Gede Witarsana, Bali Tourism Polytechnic, Ministry of Tourism & Creative Economy, Indonesia

Assistant Professor

How to Cite
Sabudi, I. N. S., Suta, I. P. A. A., & Witarsana, I. G. A. G. . (2023). Examining the Effects of Online Travel Agents on Room Revenue: An Empirical Investigation at Aloft Bali Seminyak. International Journal of Management, Innovation & Entrepreneurial Research, 9(2), 11–16. https://doi.org/10.18510/ijmier.2023.922
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
Crossref
Scopus
Google Scholar
Europe PMC

References

  1. Abubakar, R. (2018). Manajemen pemasaran.
  2. Cahyani, E. N., N, D. P., & Fitriyani, E. (2021). Analisis Instagram Sebagai Social Media Marketing Di Industri Perhotelan. Jurnal Ilmiah Hospitality, 10(1), 29–46. https://doi.org/10.47492/jih.v10i1.642
  3. Chen, M.-M., Murphy, H. C., & Knecht, S. (2016). An importance performance analysis of smartphone applications for hotel chains. Journal of Hospitality and Tourism Management, 29, 69–79.
  4. Chiang, C.-F. (2018). Influences of price, service convenience, and social servicescape on post-purchase process of capsule hotels. Asia Pacific Journal of Tourism Research, 23(4), 373–384. https://doi.org/10.1080/10941665.2018.1444649
  5. Damardjati, R. S. (1981). Istilah-istilah dunia pariwisata. Pradnya Paramita.
  6. Hendriyati, L. (2019). Pengaruh online travel agent terhadap pemesanan kamar di hotel mutiara malioboro yogyakarta. Media Wisata, 17(1).
  7. Ivanov, S. (2014). Hotel revenue management: From theory to practice. Zangador.
  8. Juhari, J. (2016). Analisis Harga terhadap Room Occupancy Hotel Dan Penginapan di Kota Pangkalpinang. Jurnal Bisnis Darmajaya, 2(2), 1–12.
  9. Kharisma, M. D., Pitanatri, P. D. S., & Pramana, I. D. P. H. (2020). Pengaruh saluran distribusi offline dan online travel agent dan implikasinya terhadap revenue per available room di the anvaya beach resort bali. 4(1), 1–8.
  10. Kotler, P., & Armstrong, G. M. (2010). Principles of marketing. Pearson Education India.
  11. Lee, H., Chung, N., & Nam, Y. (2019). Do online information sources really make tourists visit more diverse places?: Based on the social networking analysis. Information Processing and Management, 56(4), 1376–1390. https://doi.org/10.1016/j.ipm.2018.01.005
  12. Pitanatri, P. D. S., Saputra, M. A. A., & Pitana, I. G. (2022). Sentiment Analysis and Its Applications in Assessing Visit Preferences Pre and Post COVID-19: An Indonesian Perspective. In Technology Application in Tourism in Asia: Innovations, Theories and Practices (pp. 295–309). Springer.
  13. Santoro, G. (2015). Evaluating performance in the hotel industry: An empirical analysis of Piedmont.
  14. Smith, S. L. J. (2006). How big, how many? Enterprise size distributions in tourism and other industries. Journal of Travel Research, 45(1), 53–58. https://doi.org/10.1177/0047287506288886
  15. Tarmoezi, T., & Manurung, H. (2000). Hotel Front Office. Jakarta: Kesaint Blanc.
  16. Wagey, A. B., Pitanatri, P. D. S., & Sujatha, D. K. (2020). Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan. TRJ Tourism Research Journal, 4(1), 45–61.
  17. Witarsana, I., Yasa, N. N. K., Sukaatmadja, I. P. G., & Surya, I. B. K. (2022). The Antecedent Factors for Distribution of Improving Hotel Performance During Covid-19: Evidence from Five-Star Hotels in Bali-Indonesia. Journal of Distribution Science, 20(7), 11–22.
  18. Wiyasha, I. B. M. (2007). Akuntansi Manajemen untuk HOTEL dan RESTORAN.
  19. Ye, F., Yan, H., & Wu, Y. (2019). Optimal online channel strategies for a hotel considering direct booking and cooperation with an online travel agent. International Transactions in Operational Research, 26(3), 968–998.
  20. Yoeti, O. A. (2003). Tours and travel Marketing. Jakarta: Pradnya Paramita.