Main Article Content
Abstract
Purpose of the study: This paper aims to determine the factors influencing tourist behavior, particularly the decision-making on choosing a cultural destination.
Methodology: This paper utilized the Exploratory factor Analysis research design to investigate indecisive problems to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them. For the statistical tools, the study used descriptive statistics, factor analysis, frequency, and percentage. Also, the researchers used questionnaires and randomly gathered data online, which resulted in 581 respondents in Davao Region, Philippines.
Main findings: Most of the respondents are female; college-level; ages 18 to 25 years old. The study reveals the factors influencing tourist decision-making on choosing a cultural destination Making Quality Value Accommodation and Accessibility the most important factor while security is the least. When analyzed according to profile, the study reveals that there is a significant difference in the factors influencing tourist decision-making on choosing cultural destination when analyzed according to sex, age, educational attainment, and the provinces within Davao Region Philippines.
Limitations: The study is limited to tourists in Davao Region, Philippines.
Social Implications: The result of the study indicates the essence of how tourists formulate decisions which is crucial for the making of competitive advantages of the cultural destinations. The study shows considerable results that are helpful for the development of Davao Philippines Cultural Tourism. Future researchers may utilize this study as their reference and pursue similar research. Lastly, this study was able to create a framework for factors influencing tourist decision-making on choosing cultural destinations.
Originality/Novelty of the study: The result of the study contributes to the new body of knowledge by identifying the factors influencing tourist behavior, particularly the decision-making on choosing a cultural destination.
Keywords
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References
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References
Ali, M., Puah, C. H., Ayob, N., & Raza, S. A. (2020). Factors influencing tourist satisfaction, loyalty, and word of mouth in the selection of local foods in Pakistan. British Food Journal, 122(6), 2021-2043. https://doi.org/10.1108/BFJ-11-2018-0728 DOI: https://doi.org/10.1108/BFJ-11-2018-0728
Adam, I. (2023). Rational and Moral Antecedents of Tourists' Intention to Use Reusable Alternatives to Single-Use Plastics. Journal of Travel Research, 62(5), 949-968. https://doi.org/10.1177/00472875221105860 DOI: https://doi.org/10.1177/00472875221105860
Ajzen, (1991). Theory of Planned Behavior. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4621079. https://doi.org/10.1016/0749-5978(91)90020-T DOI: https://doi.org/10.1016/0749-5978(91)90020-T
Alonso-Vazquez, M., Yang, E. C. L., Pages Vidal, M. D. M., & Khoo, C. (2023). Going solo during the pandemic: a generational segmentation of solo female travelers. Current Issues in Tourism, 1-15. https://doi.org/10.1080/13683500.2022.2164486 DOI: https://doi.org/10.1080/13683500.2022.2164486
Atzeni, M., Del Chiappa, G., & Mei Pung, J. (2022). Enhancing visit intention in heritage tourism: The role of objectâ€based and existential authenticity in nonâ€immersive virtual reality heritage experiences. International Journal of Tourism Research, 24(2), 240-255. https://doi.org/10.1002/jtr.2497 DOI: https://doi.org/10.1002/jtr.2497
Baporikar, N. (2022). Strategic framework for innovative tourism and sustainable development in Namibia. International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA), 6(1), 1-16. https://doi.org/10.4018/IJTHMDA.296685 DOI: https://doi.org/10.4018/IJTHMDA.296685
Biswas, C., Omar, H., & Rashid-Radha, J. Z. R. R. (2020). The impact of tourist attractions and accessibility on tourists' satisfaction: the moderating role of tourists' age. Geo Journal of Tourism and Geosites, 32(4), 1202-1208. https://doi.org/10.30892/gtg.32402-558 DOI: https://doi.org/10.30892/gtg.32402-558
Cuomo, M. T., Tortora, D., Foroudi, P., Giordano, A., Festa, G., & Metallo, G. (2021). Digital transformation and tourist experience co-design: Big social data for planning cultural tourism. Technological Forecasting and Social Change, 162. https://doi.org/10.1016/j.techfore.2020.120345 DOI: https://doi.org/10.1016/j.techfore.2020.120345
Ingaldi, M., & Dziuba, S. (2022). Sustainable tourism: tourists' behavior and their impact on the visited place. Visions for Sustainability, 17.
Javed, M., TuÄková, Z., & Jibril, A. B. (2020). The role of social media on tourists' behavior: An empirical analysis of millennials from the Czech Republic. Sustainability, 12(18), 7735. https://doi.org/10.3390/su12187735 DOI: https://doi.org/10.3390/su12187735
Jeong, Y., & Kim, S. (2020). A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sports tourists. Asia Pacific Journal of Marketing and Logistics, 32(4), 940-960. https://doi.org/10.1108/APJML-02-2019-0101 DOI: https://doi.org/10.1108/APJML-02-2019-0101
Kyriakaki, A., Stavrinoudis, T. and Daskalopoulou, G. (2019). Investigating the Key Factors Influencing the International Tourists' Decision-making on Choosing a Destination. Springer Proceedings in Business and Economics, pp. 335-352. https://doi.org/10.1007/978-3-030-36342-0_27 DOI: https://doi.org/10.1007/978-3-030-36342-0_27
Liu, Y., Yang, L., & Chau, K. W. (2020). Impacts of tourism demand on retail property prices in a shopping destination. Sustainability, 12(4), 1361. https://doi.org/10.3390/su12041361 DOI: https://doi.org/10.3390/su12041361
Pai, C. K., Liu, Y., Kang, S., & Dai, A. (2020). The role of perceived smart tourism technology experience for tourist satisfaction, happiness, and revisit intention. Sustainability, 12(16), 6592. https://doi.org/10.3390/su12166592 DOI: https://doi.org/10.3390/su12166592
Rasoolimanesh, S. M., Seyfi, S., Rastegar, R., & Hall, C. M. (2021). Destination image during the COVID-19 pandemic and future travel behavior: The moderating role of experience. Journal of Destination Marketing & Management, 21, 100620. https://doi.org/10.1016/j.jdmm.2021.100620 DOI: https://doi.org/10.1016/j.jdmm.2021.100620
Roman, M., Wiśniewski, A., Bhatta, K., Królak, S., Trzcinka, M., & Togaymurodov, E. (2022). Poles' perceptions of extreme and adventure tourism. Journal of Tourism & Adventure, 5(1), 1-22. https://doi.org/10.3126/jota.v5i1.48732 DOI: https://doi.org/10.3126/jota.v5i1.48732
Said, M. F., Adham, K. A., Muhamad, N. S. A., & Sulaiman, S. (2022). Exploring halal tourism in Muslim-minority countries: Muslim travelers' needs and concerns. Journal of Islamic Marketing, 13(4), 824-842. https://doi.org/10.1108/JIMA-07-2020-0202 DOI: https://doi.org/10.1108/JIMA-07-2020-0202
Santa, E. D., & Tiatco, A. (2019). Tourism, heritage, and cultural performance: Developing a modality of heritage tourism. Tourism Management Perspectives, 31, 301-309. https://doi.org/10.1016/j.tmp.2019.06.001 DOI: https://doi.org/10.1016/j.tmp.2019.06.001
Stylos, N., Zwiegelaar, J., & Buhalis, D. (2021). Big data empowered agility for dynamic, volatile, and time-sensitive service industries: the case of the tourism sector. International Journal of Contemporary Hospitality Management, 33(3), 1015-1036 https://doi.org/10.1108/IJCHM-07-2020-0644 DOI: https://doi.org/10.1108/IJCHM-07-2020-0644
Tavitiyaman, P., Qu, H., Tsang, W. S. L., & Lam, C. W. R. (2021). The influence of smart tourism applications on perceived destination image and behavioral intention: The moderating role of information search behavior. Journal of Hospitality and Tourism Management, 46, 476-487. https://doi.org/10.1016/j.jhtm.2021.02.003 DOI: https://doi.org/10.1016/j.jhtm.2021.02.003
Uslu, A., Alagöz, G., & Güneş, E. (2020). Socio-cultural, Economic, and Environmental Effects of Tourism from the Point of View of the Local Community, Journal of Tourism and Services, 21 (11). https://doi.org/10.29036/jots.v11i21.147 DOI: https://doi.org/10.29036/jots.v11i21.147
Zheng, Y., Fu, X., & Li, M. (2022). Reification in tourism: An investigation of visitors' interpretation of omamori. Journal of Destination Marketing & Management, 24, 100706. https://doi.org/10.1016/j.jdmm.2022.100706 DOI: https://doi.org/10.1016/j.jdmm.2022.100706
Zhou, Y., Yuan, Q., Ding, F., Chen, M., Yang, C., & Guo, T. (2022). Demand, mobility, and constraints: Exploring travel behaviors and mode choices of older adults using a facility-based framework. Journal of transport geography, 102, 103368. https://doi.org/10.1016/j.jtrangeo.2022.103368 DOI: https://doi.org/10.1016/j.jtrangeo.2022.103368