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Abstract

This paper assesses the role of flight frequency on tourism entrepreneurial development in Malawi. The air transport industry in other African countries is growing stronger and helps to promote tourism entrepreneurial development. Countries such as South Africa, Ethiopia, and Kenya, have developed strong air transport network which is vital in tourism development.


On the other hand, many African countries, Malawi inclusive are struggling to develop such air transport network which directly affects tourism entrepreneurial development. Businesses such as travel agencies, tour operators, ground handlers, and airports are highly depending on the airline’s operation to survive.


In an attempt to analyze the scenario in the tourism industry between airline’s frequency and tourism entrepreneurial development there was a measure of the relationship between the two hence the employment of quantitative approach in addition to in-depth interviews conducted with airline, travel, and tour operations managers to compare the results.


The study revealed that airlines have a vital role in tourism entrepreneurial development and that without airlines operating, many businesses would not have existed and should all airlines stop operating in the country, many companies would follow suit.


The study also ascertained that high frequency of flights at a destination means more opportunities and revenue for tourism entrepreneurs.

Keywords

Air transport Tourism entrepreneurial development Flight frequency Tourist destination.

Article Details

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors retain the copyright without restrictions for their published content in this journal. IJTHR is a Sherpa Romeo Journal. 

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This is an open-access article distributed under the terms of  Creative Commons License

Author Biographies

James Malitoni Chilembwe, Department of Tourism, Faculty of Tourism and Hospitality Management, Mzuzu University

Department of Tourism, Faculty of Tourism and Hospitality Management, Mzuzu University

Frank Wadilika Gondwe, Travel Consultant at Connections Tours and Travel

Travel Consultant at Connections Tours and Travel
How to Cite
Chilembwe, J. M., & Gondwe, F. W. (2015). Tourism Entrepreneurial Development and Flight Frequency at a Destination: Case Study of Malawi. International Journal of Tourism & Hospitality Reviews, 2(1), 61-67. https://doi.org/10.18510/ijthr.2015.212
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