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Abstract

The concept of corporate social responsibility (CSR) has gained much attention in recent years. It provides companies with a signifi cant approach for achieving performance excellence and considered a source for enhancing competitive advantage. This paper comes to investigate CSR within the context of fi ve-star hotels in Hurgada, Egypt and assess its impact on employees’ job engagement, retention, attraction, and organizational commitment. Data was collected using multiple research methods, including: questionnaire survey, semi-structured interviews, and content analysis.

This research found that the majority of hotels did not consider their CSR to society but tackled their CSR to environment undertaking various measures to conserve resources. Hotels provided little support to most internal CSR practices identifi ed in this study. The study showed that internal CSR could be used as an important driver for enhancing employee job engagement and organizational commitment. However, CSR still not considered a signifi cant tool to attract and retain high potential candidates.

This research concluded that hotels should show more commitment to serve the community and formulate their core business strategies accordingly. The governmental and environmental organizations’ intervention is essential to provide more awareness to hotel businesses regarding tackling their CSR.

Keywords

Corporate social responsibility Environment Employees Retention Organizational commitment Hotels Egypt

Article Details

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Authors retain the copyright without restrictions for their published content in this journal. IJTHR is a Sherpa Romeo Journal. 

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How to Cite
Radwan, H. R. I. (2015). The Impact of Corporate Social Responsibility on Employees in the Hotel Sector. International Journal of Tourism & Hospitality Reviews, 2(1), 85-96. https://doi.org/10.18510/ijthr.2015.216
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