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Jeepney occupies not only the streets of the country but also the culture, identity, and values of the Filipino. Aside from it depicts as the “King of the Road” and the “moving icon of the Philippine culture,” it also reflects Filipino’s ingenuity, creativity, craftsmanship, and entrepreneurship. However, these symbolisms and functions are being challenged by modernization and globalization. Is the phase-out of jeepney possible? This paper analyzed the case of a route in Camarines Sur in which jeepneys had faced an unfortunate fate of death. Many factors cause the demise of the jeep, one of which is the entrance of motorcycle taxies or locally known as the “door-to-door.” The case may reflect the conditions of the transport sector in the rural places in the country or may reflect unilinear outcomes of the transport vehicle.
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