Main Article Content
Abstract
Purpose: Ahmadabad is not only one of the largest city and former capital city of Gujarat but also emerged as an important economic and industrial hub of North India. A latest study by Association Chambers of Commerce of India (ASSOCHAM) states that the percentage share of investments in hospitality sector in Gujarat has reduced from 29 percent for 2012- 13 to 14.5 percent as on June 2016. Henceforth, this paper tends to analyze the hotel’s performance in Ahmadabad city in terms of Key Performance Indicators (KPIs), revenue generation, hotel’s room demand and supply.
Methodology: The study is based on secondary data of Smith Travel Research, Global. It is a descriptive cum longitudinal study and its approach is deductive. Four reports of Smith Travel Research (STR) Global i.e. Trend report: Ahmedabad (Publication date August 16, 2017), Market pipeline report (STRG): Ahmedabad (Publication date August 16, 2017) Profitability report: Ahmedabad (Publication date August 16, 2017) and STR India hotel review report (Publication date August, 2017) have been used for this study. The data is further analyze by SPSS and AMOS Version 20.
Main Findings: The findings of this papers supports that there is a significant growth in the room revenue earnings of scale hotels in Ahmedabad from January 2010 to June 2017. Paper also reveals that the percentage change in Average daily rate, Revenue per available room, Occupancy percentage and demand of rooms is higher than pan India and central India scale hotels.
Implications: The findings of this paper may provide helpful information to the investors and hospitality professionals who want to invest, run or understand the behavior of the Ahmedabad hotel market.
Limitations: However the present study is confine to the secondary data of 55 different scale hotels of Ahmedabad.
Originality: Many statistical tool such as one way ANOVA, Tukey HSD, Kruskal- Wallis test and a Co variance model is used for the better inference of the study. A comparison of KPIs between Ahmedabad scale hotels versus pan and central India hotel is conducted to understand the potential of hotel market in Ahmedabad city. .
Keywords
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References
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1. Anna,S., Marttila., John W., & Neill,O. (2003). “Relationships between hotel room pricing, occupancy and guest satisfaction: A longitudinal case of a mid scale hotel in the United Stateâ€, Journal of Hospitality & Tourism research. P-328.
2. Cannina. L.,& Cathy.EA.( Feb 2008 ). “ Pricing for revenue enhancement in Assian and Pacific region hotels: A study of relative pricing ,Cornell Hospitality,Vol 8, No 3, P- 5-16.
3. Dutta,S., Bergan, M.E., Levy,D., Ritson,M., & Zabaracki, M. ( 2002). “Pricing as a strategic capabilityâ€. MIT sloan management review, Vol 43, No 3, P- 61-66.
4. Failte Business tool .(2013). Key performance indicators- A Guide to to help you understand the key financial drivers in your business, Ireland, P- 4.
5. Ransley,J., & Ingram, H,(2004). Developing hospitality properties and facilities. Oxford, U.K : Elsevies Butterworth. P-22-30
6. Singh, A. (2018). “Analyzing hotel’s performance of New Delhi: A longitudinal study based on secondary data of Smith Travel Researchâ€, IJCRT, Volume 6, Issue 1. P- 80 -87.
7. Shapiro, S.S., & Wilk, M.B. (1965). An analysis of variance test for normality ( complete samples). Biometrika, 52 (3/4), P-591 – 611.
8. ASSOCHAM report on “Domestic tourism : Tap the treasure , 2016
9. Gujarat Industrial and Technical Consultancy (GITCO) report, 2017.
10. CARE Ratings, Report on “Indian Hotel Industry – Structure and developmentâ€, 2017.
11. Smith Travel Research, Trend report Ahmedabad, Trend # 905446_SADIM August 16, 2017.
12. Smith Travel Research ,India hotel review_201708 report , August 2017.
13. Smith Travel Research, Profitability report: Ahmedabad, August 16, 2017.
14. Smith Travel Research, Market pipeline report: Ahmedabad, August 16, 2017.
BIBLIOGRAPHY:
15. HVS, Hotels in India trends and opportunities report, 2015.
16. HVS, Critical challenges faced by hotel owners in India report, September 2013.
17. Confederation of Indian industry report on Hospitality insight, February 2012.
18. Templeton, G.F.(2011). “A two – step approach for transforming continous variabls to normal: Implications and recommendations for IS researchâ€, Communication of the AIS Vol 28, Article 4.
References
2. Cannina. L.,& Cathy.EA.( Feb 2008 ). “ Pricing for revenue enhancement in Assian and Pacific region hotels: A study of relative pricing ,Cornell Hospitality,Vol 8, No 3, P- 5-16.
3. Dutta,S., Bergan, M.E., Levy,D., Ritson,M., & Zabaracki, M. ( 2002). “Pricing as a strategic capabilityâ€. MIT sloan management review, Vol 43, No 3, P- 61-66.
4. Failte Business tool .(2013). Key performance indicators- A Guide to to help you understand the key financial drivers in your business, Ireland, P- 4.
5. Ransley,J., & Ingram, H,(2004). Developing hospitality properties and facilities. Oxford, U.K : Elsevies Butterworth. P-22-30
6. Singh, A. (2018). “Analyzing hotel’s performance of New Delhi: A longitudinal study based on secondary data of Smith Travel Researchâ€, IJCRT, Volume 6, Issue 1. P- 80 -87.
7. Shapiro, S.S., & Wilk, M.B. (1965). An analysis of variance test for normality ( complete samples). Biometrika, 52 (3/4), P-591 – 611.
8. ASSOCHAM report on “Domestic tourism : Tap the treasure , 2016
9. Gujarat Industrial and Technical Consultancy (GITCO) report, 2017.
10. CARE Ratings, Report on “Indian Hotel Industry – Structure and developmentâ€, 2017.
11. Smith Travel Research, Trend report Ahmedabad, Trend # 905446_SADIM August 16, 2017.
12. Smith Travel Research ,India hotel review_201708 report , August 2017.
13. Smith Travel Research, Profitability report: Ahmedabad, August 16, 2017.
14. Smith Travel Research, Market pipeline report: Ahmedabad, August 16, 2017.
BIBLIOGRAPHY:
15. HVS, Hotels in India trends and opportunities report, 2015.
16. HVS, Critical challenges faced by hotel owners in India report, September 2013.
17. Confederation of Indian industry report on Hospitality insight, February 2012.
18. Templeton, G.F.(2011). “A two – step approach for transforming continous variabls to normal: Implications and recommendations for IS researchâ€, Communication of the AIS Vol 28, Article 4.