Main Article Content

Abstract

Purpose: This research is exploring the prevailing motives of hoteliers to incorporate sustainable business operations and practices in the Down-South of Sri Lanka.


Methodology: The study was designed as a case study and a mixed-method approach was utilized to investigate the matter. Both quantitative and qualitative techniques were used to conclude.


Main findings: The study asserted that hotel operators in Sri Lanka were motivated to implement sustainable practices by different hidden motives. “To protect the resources, we depend on†was the main motivator for hoteliers to adopt sustainable business practices while “To enhance the reputation of the businessâ€, “To attract environmentally conscious marketâ€, “Personal values about sustainability†and “To attract potential saving benefits†were other prominent motives respectively to stimulate hoteliers for sustainable business operations.


The implication of the study: Since the country has gained tremendous tourism development in the post-war economy of Sri Lanka, the findings of this study will help the relevant tourism authorities, government, and other related stakeholders to set reliable policies & regulations to achieve a sustainable future.


The novelty of the study: Only a few attempts have been taken to investigate the motives of top management of organizations to implement sustainability practices in the Sri Lankan context, but no one has carried out any scientific investigation to find the motives of hoteliers to incorporate sustainability practices.

Keywords

Motives Sustainability Hotel operations Business Practices Srilanka

Article Details

How to Cite
Wijesundara, N. (2022). Hidden Motives of Hoteliers to Incorporate with Sustainable Tourism Practices: A Case Study of Down-South of Sri Lanka. International Journal of Tourism & Hospitality Reviews, 9(2), 01–05. https://doi.org/10.18510/ijthr.2022.921

References

    1. Ayuso, S. (2006). Adoption of voluntary Environmental tools for Sustainable Tourism analysis the experience of Spanish hotels. Corporate social responsibility and Environmental management, 13, 207-220. https://doi.org/10.1002/csr.103
    2. Bader, E. E. (2005). Sustainable Hotel Business Practices. Journal of Retail & Leisure Property, 5, 70-77. https://doi.org/10.1057/palgrave.rlp.5090008
    3. Beeton, S. (2006). Community development through tourism, Landlink Press, Australia. https://doi.org/10.1071/9780643093881
    4. Bhatia, A.K. (2001). Tourism Development: Principles and Practices. Sterling: New Delhi.
    5. Bramwell, B., & Lane, B. (1993). Sustainable Tourism: An Evolving Global Approach. Journal of Sustainable Tourism, 1(1), 1-5. https://doi.org/10.1080/09669589309450696
    6. Bronn, P.S., and Cohen,D. (2009). Corporate motives for social initiative: Legitimacy, sustainability or the bottom line. Journal of business ethics, 87, 91-109. https://doi.org/10.1007/s10551-008-9795-z
    7. Bukart, A.J. and Medlik, S. (1987). Tourism: past, present, and future. Heinaman: London.
    8. Cavagnaro, & Gehrels. (2009). Sweet and Sour Grapes: Implementing Sustainability in the Hospitality Industry - A Case Study. Journal of Culinary Science & Technology, 7(2-3), 181-195. https://doi.org/10.10 80/15428050903324504
    9. Chan, E., & Wong, S. (2006). Motivations for ISO 14001 in the Hotel Industry. Tourism Management, 27(3). 481-492. https://doi.org/10.1016/j.tourman.2004.10.007
    10. Erdogan, & Baris. (2007). Environmental protection programs and conservation practices of hotelsnext term in Ankara, Turkey. Tourism Management, 28(2), 604-614. https://doi.org/10.1016/j.tourman.2006.07.003
    11. Font, X. (2002). Environmental Certification in Tourism and Hospitality: Progress, Process and Prospects. Tourism Management, 23(3), 197-205. https://doi.org/10.1016/S0261-5177(01)00084-X
    12. Goodman, A. (2000). Implementing Sustainability in Service Operations at Scandic Hotels. Interfaces, 30(3), 202-214. https://doi.org/10.1287/inte.30.3.202.11653
    13. Hobson, K. and Essex, S. (2001). Sustainable Tourism: A view from Accommodation Business. The service Industries Journal, 21(4), 133-146. https://doi.org/10.1080/714005050
    14. Hunter, C. (1997). Sustainable Tourism as an Adaptive Paradigm. Annals of Tourism Research, 24(4), 850-867. https://doi.org/10.1016/S0160-7383(97)00036-4
    15. Kasim, A. (2009). Managerial attitudes towards Environmental Management among small and medium hotels in Kuala Lumpur. Journal of Sustainable Tourism, 17(6), 709-725. https://doi.org/10.1080/09669580 902928468
    16. S. Gössling, & J. Hultman, Ecotourism in Scandinavia - Lessons in Theory and Practice (pp.38-52).
    17. Scheyvens, R. and Momsen, J.H. (2008). Tourism and poverty reduction: Issues for small Island States. Tourism Geographies, 10(1), 22-41. https://doi.org/10.1080/14616680701825115
    18. Sharpley, R. (2000). Tourism and Sustainable Development: Exploring the theoretical Divide. Journal of sustainable Tourism, 8(1), 1-19. https://doi.org/10.1080/09669580008667346
    19. Sri Lanka Tourism Development Authority (2016), Annual Statistical Report.
    20. UNCTAD (2007). FDI in tourism: the development dimension, UNCTAD current studies.
    21. Weaver, D. (2006). Sustainable Tourism: Theory and Practice. Italy: Elsevier Ltd.