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June 20, 2023
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June 24, 2023
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Abstract

Purpose of the study: This study aimed to investigate the influence of ecotourism performance on quality tourism experience and sustainable consciousness.


Methodology: Adopted survey questionnaires were given to a sample of 400 tourists in the tourism sector in Davao City. This study employed a non-experimental design utilizing a descriptive correlation technique. The statistical tools used were frequency, mean, Pearson r, and Sobel test.


Main Findings: It was found that the level of quality tourism experiences, sustainable consciousness, and ecotourism performance of tourists in Davao City are strongly agreed upon. The correlation between quality tourism experience, sustainable consciousness, and ecotourism performance has a weak but positive relationship, whilst ecotourism performance and sustainable consciousness have a very positive relationship.


Implications: This study implies that to have a quality tourism experience and improve ecotourism for everyone, every visitor must be conscious of sustainability in the areas of attitude, behavior, and knowledge. This can be done in that the host must publish educational awareness to be responsible tourists such as campaign posters, innovative digital promotional branding strategies, and the like.


Novelty: This study is covering important aspects of quality tourism experience with special reference to Davao City.

Keywords

Ecotourism Performance Quality Tourism Experience Sustainable Consciousness Davao City Philippines

Article Details

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Authors retain the copyright without restrictions for their published content in this journal. IJTHR is a Sherpa Romeo Journal. 

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This is an open-access article distributed under the terms of  Creative Commons License

Author Biography

Kiven G. Olivar, College of Hospitality Education, University of Mindanao, Davao City, Philippines

Assistant Research Coordinator

How to Cite
Olivar, K. G., Bulac, C. J. A., Genovia, R. M., & Sarip, N. D. (2023). The Influence of Ecotourism Performance on Quality Tourism Experience and Sustainable Consciousness. International Journal of Tourism & Hospitality Reviews, 10(1), 01–07. https://doi.org/10.18510/ijthr.2023.1015
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