Main Article Content
Abstract
Purpose of the study: The purpose of the study is to set up a restaurant business in Cox’s Bazar in this Covid-19 scenario with a low budget and providing premium services. People's purchasing power has been decreased due to this situation and they demand to get premium services at cheaper prices.
Methodology: A market analysis has been performed as well as the present situation has been studied. A proper business plan has been setup with the layout of the restaurant.
Main Findings: It has been found that a better amount of profit can be achieved by satisfying the customer with lower price than the present competitors. It also has been observed that combining more than 2 businesses will help to achieve the profit margin in quick time. Customer satisfaction is also high in this type of strategy.
Applications of this study: New entrepreneurs made enough observations to create their new business model which will help them to make this business profitable. This model is an ideal model for a start-up business with a low budget.
Novelty/Originality of this study: As the real-time study has been studied and the real situations have been considered, this study will be helpful for the new entrepreneur.
Keywords
Article Details
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References
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References
Alonso, A.D., KiatKok, S., Bressan, A., O’shea, M., Sakellarios, N., Koresis, A., Solis, M.A.B., Santoni, L.J. (2020). COVID-19, aftermath, impacts, and hospitality firms: An international perspective. International Journal of Hospitality Management, Volume 91, October 2020, 102654. https://doi.org/10.1016/j.ijhm.2020.102654 DOI: https://doi.org/10.1016/j.ijhm.2020.102654
Prideaux, B., Thompson, M. & Pabel, A. (2020). Lessons from COVID-19 can prepare global tourism for the economic transformation needed to combat climate change. An International Journal of Tourism Space, Place and Environment, Volume 22, 2020, Issue 3. https://doi.org/10.1080/14616688.2020.1762117 DOI: https://doi.org/10.1080/14616688.2020.1762117
https://www.tandfonline.com/doi/abs/10.1080/14616688.2020.1762117
Balla-Elliott, D., Cullen, Z.B., Glaeser,E. L., Luca, M., & Stanton, C.T.(2020). Business Reopening Decisions and Demand Forecasts During the COVID-19 Pandemic. National Bureau of Economic research, WORKING PAPER 27362. https://doi.org/10.3386/w27362 DOI: https://doi.org/10.2139/ssrn.3634162
Tse, E. C., Olsen, M.D. (1988). The Impact of Strategy And Structure On The Organizational Performance of Restaurant Firms. Journal of Hospitality & Tourism Research, Volume 12, Issue 2, 1988. https://doi.org/10.1177/109634808801200227 DOI: https://doi.org/10.1177/109634808801200227
Hao, F., Xiao, Q., Chon, K. (2020). COVID-19 and China’s Hotel Industry: Impacts, a Disaster Management Framework, and Post-Pandemic Agenda. International Journal of Hospitality Management, Volume 90, September 2020, 102636. https://doi.org/10.1016/j.ijhm.2020.102636 DOI: https://doi.org/10.1016/j.ijhm.2020.102636
Jogratnam, G. (2017). How organizational culture influences market orientation and business performance in the restaurant industry. Journal of Hospitality and Tourism Management, Volume 31, June 2017, Pages 211-219. https://doi.org/10.1016/j.jhtm.2017.03.002 DOI: https://doi.org/10.1016/j.jhtm.2017.03.002
Han, H., Al-ansi, A., Chua, B., Tariq, B., Radic, A.(2020). The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism. International Journal of Environmental Research and Public Health. https://doi.org/10.3390/ijerph17186485 DOI: https://doi.org/10.3390/ijerph17186485
Tourism Scope and Major Tourist Spots. https://www.assignmentpoint.com/arts/modern-civilization/tourism-scope-and-major-tourist-spots-in-bangladesh.html
Sharma, M., Luthra,S., Joshi, S., & Kumar, A. (2020). Developing a framework for enhancing survivability of sustainable supply chains during and post-COVID-19 pandemic. International Journal of Logistics Research and Application, 26 Aug 2020. https://doi.org/10.1080/13675567.2020.1810213 DOI: https://doi.org/10.1080/13675567.2020.1810213
Rachinger, M., Rauter, R., Muller, C., Vorraber, C., Schirgi, E. (2019). Digitalization and its influence on business model innovation. Journal of Manufacturing Technology Management, Volume 30, Issue 8. https://doi.org/10.1108/JMTM-01-2018-0020 DOI: https://doi.org/10.1108/JMTM-01-2018-0020
Shaker A. Zahra (2021). International entrepreneurship in the post Covid world, Journal of world business, Volume 56, Issue 1, January 2021, 101143. https://doi.org/10.1016/j.jwb.2020.101143 DOI: https://doi.org/10.1016/j.jwb.2020.101143
Brammer,S., Branicki, L., and Linnenluecke, M.K(2020). COVID-19, Societalization, and the Future of Business in Society. Academy of Management, 30 Nov 2020. https://doi.org/10.5465/amp.2019.0053 DOI: https://doi.org/10.5465/amp.2019.0053
Nguyen, Q., Nisar, T.M., Knox, D., Prabhakar, G.P. (2018). Understanding customer satisfaction in the UK quick service restaurant industry: The influence of the tangible attributes of perceived service quality, British Food Journal, Vol. 120 No. 6, pp. 1207- 1222. https://doi.org/10.1108/BFJ-08-2017-0449 DOI: https://doi.org/10.1108/BFJ-08-2017-0449
Gao, S., Tang, O., Wang, H., Yin, P. (2018). Identifying competitors through comparative relation mining of online reviews in the restaurant industry. International Journal of Hospitality Management, Volume 71, April 2018, Pages 19-32. https://doi.org/10.1016/j.ijhm.2017.09.004 DOI: https://doi.org/10.1016/j.ijhm.2017.09.004
Susan Auty (2006). Consumer Choice and Segmentation in the Restaurant Industry. The Service Industries Journal, Pages 324-339. DOI: https://doi.org/10.1080/02642069200000042
Marketing of Fish, http://www.fao.org/3/Y2876E/y2876e0i.htm
Marketing Strategy and Place, https://saylordotorg.github.io/text_small-business-management-in-the-21st-century/s11-07-marketing-strategy-and-place.html
Tourism Scope and Major Tourist Spots in Bangladesh, https://www.assignmentpoint.com/arts/modern-civilization/tourism-scope-and-major-tourist-spots-in-bangladesh.html
AMCA Lecture Three Competitive Marketing Strategy, https://www.slideshare.net/AMCAAdvisor/amca-lecture-three-competitive-marketing-strategy
ezblueprint, https://www.ezblueprint.com/examples.html
Slide Team, https://www.slideteam.net/operations-strategy-matrix-ppt-slide.html
Break-Even Analysis – Definition, Formula & Examples, https://cleartax.in/s/break-even-analysis.