Main Article Content


Purpose of study: The purpose of this case study is to comprehend how the allure of a hotel plays a significant role in a tourist’s goal of decision, desires for the fulfilment, aims to return to, an impression of advantages and inspirations, the measure of cash spent, and the duration of the stay.

Methodology: This study employed a descriptive case study of the Ananda-In the Himalayas, focusing on understanding the various design perspectives of this place with the different amenities provided by it, making it one of the top luxury destination resort.

Main Findings: According to this study, the destination, amenities provided, and hospitality of this place make it the top wellness resort. The place is a beautiful combination of design architecture, elegant lighting and has a connection with nature, which makes it attractive for its visitors. 

Limitations: The study has only been done of one restaurant with a proper literature review. Therefore, the results of the study may be applied with caution outside the scope of the study.

Social Implications: Although this case study is way more descriptive than predictive, the results can help researchers from varied realms of hospitality and tourism with valuable insights regarding the direction of future publishing efforts in this field. This study may also help researchers to understand the design concepts and features required for a luxury destination spa resort.

Originality: This place has not been studied with a perspective of this kind, and therefore, not much literature is there, especially on this resort. However, this study will bridge the gap between the design features, destination, and the hospitality provided by the resort. This study can be used as a benchmark for other studies, which will be done based on both tourism and hospitality, and in today’s era, both are becoming more demanding, more varied, and more qualitative.


resort tourism ananda resort tourist satisfaction

Article Details

How to Cite
Mehta, R. (2020). LUXURY REDEFINED: A CASE STUDY OF THE ANANDA-IN THE HIMALAYAS, UTTARAKHAND, INDIA. International Journal of Tourism & Hospitality Reviews, 7(1), 109-118.


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