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IMPLEMENTATION OF CO-CREATION BY USING STUDENTS’ MASTERY OF10 SKILLS AS A NEW PRODUCT IN HIGHER EDUCATION 4.0
Corresponding Author(s) : Kastolani
Humanities & Social Sciences Reviews,
Vol. 8 No. 4 (2020): July
Abstract
Purpose of the study: To determine the effectiveness of co-creation implementation by using students’ mastery of 10 skills as a new product, and to analyze the readiness stage for digitally integrated marketing communication 4.0 in higher education.
Methodology: The technique of data collection was administered by giving questionnaires to respondents. The questionnaire consisting of 10 closed questions was created by researchers. Afterward, the data were processed by the SPSS application. The results proved to be valid if each indicator question had a value of Pearson correlation significant 1-tail less than 0.05. Meanwhile, the data are reliable if the Cronbach’s alpha reliability value is more than 0.60. The average final score can be converted into a level of product quality qualitatively with ideal assessment guidelines.
Main Findings: The average percentage of students’ mastery of 10 skills in IAIN Salatiga is 47 percent for ability to solve complex problems, 49 percent for critical thinking, 50 percent for creativity, 51 percent for organizational ability, 57 percent for ability to corporate, 52 percent for emotional intelligence, 55 percent for daring to make a decision, 54 percent for contentment to serve, 52 percent for negotiation ability, and 55 percent for flexibility thinking. The students ‘mastery average of all skills is 52 percent in the range of Fair (F). The readiness to continue the next steps of digital integrated marketing 4.0 is quite ready (QR).
Applications of this study: This study can be useful for practical review for the implementation of co-creation in higher education as the new vision of marketing in the 4.0 era.
Novelty/Originality of this study: This study proposes that the effectiveness of co-creation in higher education can be measured by the students’ mastery of the 10 skills.
Keywords
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- Arenggoasih, W. (2019). Social media as moderation in the middle of plurality in the industri 4.0. In Proceeding of International Conference on Social and Political Science (pp. 224–234).
- Baygin, M., Yetis, H., Karakose, M., & Akin, E. (2016). An effectanalysis of industry 4.0 to higher education. In 15th International Conference on Information Technology based Higher Education and Training (ITHET). Istambul: IEEE.https://doi.org/10.1109/ITHET.2016.7760744 DOI: https://doi.org/10.1109/ITHET.2016.7760744
- Bovill, C., Cook-Sather., Felten, P., Millard, L., & Moore-Cherry, N. (2016). Addressing potential challenges in co-creating learning and teaching: Overcoming resistance, navigating institutional norms and ensuring inclusivity in student-staff partnership. Higher Education, 71 (2), 195-208.https://doi.org/10.1007/s10734-015-9896-4 DOI: https://doi.org/10.1007/s10734-015-9896-4
- Bowden, J. L. H. (2011). Engaging the students as a customer:A relationship marketing approach. Marketing Education Review, 21(3), 211-288.https://doi.org/10.2753/MER1052-8008210302 DOI: https://doi.org/10.2753/MER1052-8008210302
- Bowden, J. L. H., & D’Alessandro, S. (2011). Co-creating value in higher education: The role of interactive classroom response technologies. Asian Social Science, 7(11), 35. https://doi.org/10.5539/ass.v7n11p35 DOI: https://doi.org/10.5539/ass.v7n11p35
- Cook-Sather, A., Bovill, C., &Felten, P. (2014). Engaging students as partners in learning and teaching: A guide for faculty. Hoboken: John Wiley & Sons.
- Crittenden, Victoria and William Crittenden. (2015). Digital and social media marketing in business education: Implications for the marketing curriculum. Journal of Marketing Education, 37(2), 71–75.https://doi.org/10.1177/0273475315588111 DOI: https://doi.org/10.1177/0273475315588111
- D’Alessio, F. A., Avolio, B. E., & Charles, V. (2019). Studying the impact of critical thinking on the academic performance of executive MBA students. Thinking Skills and Creativity, 31, 275–283. https://doi.org/10.1016/j.tsc.2019.02.002 DOI: https://doi.org/10.1016/j.tsc.2019.02.002
- Damian Ryan, & Calvin Jones. (2012). Understanding digital marketing: Marketing strategies for engaging the digital generation. London: Kogan Page Publishers.
- Dodgson, M., & Gann, D. (2020). Great Reset: What university entrepreneurship can bring to the post-COVID world. Retrieved from https://www.weforum.org/agenda/2020/07/university-entrepreneurship-post-covid-19-world/
- Dollinger, Mollie, Jason Lodge & Hamish Coates. (2018). Co-creation in higher education: Towards a conceptualmodel. Journal of Marketing for Higher Education, 28 (2), 1-22.https://doi.org/10.1080/08841241.2018.1466756 DOI: https://doi.org/10.1080/08841241.2018.1466756
- Elsharnouby, T. H. (2015). Studenet co-creation beharior in higher education: The role of satisfaction with the university experience. Journal of Marketing for Higher Education, 25 (2), 238-262.https://doi.org/10.1080/08841241.2015.1059919 DOI: https://doi.org/10.1080/08841241.2015.1059919
- Estawara. (2008). Think IMC!. Jakarta: GramediaPustaka Utama.
- Fajar, A., &Hidajat, J. (2012). Relationship among soft skills, hardskills and innovativeness of knowledge workers in the knowledge. Procedia - Social and Behavioral Sciences, 52, 35–44. https://doi.org/10.1016/j.sbspro.2012.09.439 DOI: https://doi.org/10.1016/j.sbspro.2012.09.439
- Fauziyati, D. (2017). Integration of Islamic education renewal with science and technology in realizing tridharmaperguruantinggi (three principles of higher education). Karunia, 13(2), 31–34.
- Fill, Christ. (1999). Marketing communications contex, contents and strategies, 2nd edt. New Jersey: Prentice Hall.
- Funke, J. &Frensch, (1995). Complex problem solving research in north America and Europe: An Integrative Review. 62 https://www.psychologie.uni-heidelberg.de.
- Gau, W. B. (2019). A reflection on marketing 4.0 from the perspective of seniorcitizens’ communities of practice. SAGE Open, 9(3), 2158244019867859.https://doi.org/10.1177/2158244019867859 DOI: https://doi.org/10.1177/2158244019867859
- Ginting, G. (2014). The power of consumer community: Open innovation melalui co-creation value sebagailangkahstrategismempertahankan survival bisnis (pp. 45–54). Conference on Management and Behavioral Studies (CMBS).
- Gray, A. (2016). The 10 skills you need to thrive in the fourth industrial revolution. Retrieved April 18, 2019, from World Economic Forum website: https://www.weforum.org/agenda/2016/01/the-10-skills-you-need-to-thrive-in-the-fourth-industrial-revolution/.
- Gunarto, M. (2018). Model co-creation dan implikasinyaterhadaployalitasmahasiswaperguruantinggiswasta (Studi pada PTS di Provinsi Sumatera Selatan). Universitas Pendidikan Indonesia.
- Hendriyana, A. (2019). Kemampuanberpikirkritistidakakantergantikan di era revolusiindustri 4.0. Retrieved April 18, 2019, from UniversitasPadjadjaran website: http://www.unpad.ac.id/2019/03/kemampuan-berpikir-kritis-tidak-akan-tergantikan-di-era-revolusi-industri-4-0/
- Judson, K. M., & Taylor, S. A. (2014). Moving form marketization to marketing of higher education: The co-creation of value in higher education. Higher Education Studies, 4(1), 51. https://doi.org/10.5539/hes.v4n1p51 DOI: https://doi.org/10.5539/hes.v4n1p51
- Juska, Jerome M. (2017). Integrated marketing communication: Advertising and promotion in a digital world. London: Routledge.https://doi.org/10.4324/9781315526812 DOI: https://doi.org/10.4324/9781315526812
- Kartajaya, Hermawan (2007). Hermawankartajaya on marketing mix. Bandung: MizanPustaka.
- Kastolani. (2019). Digital reorientation of Islamic higher education in Indonesia. Akademika, 24(1), 151–164. DOI: https://doi.org/10.32332/akademika.v24i1.1618
- Kotler, Philip., HermawanKartajaya&IwanSetiawan. (2019). Marketing 4.0: Bergerakdaritradisionalke digital. Jakarta: GramediaPustaka Utama.
- Krauss, M. (2017). Marketing 4.0 Argues the market placehas changed, and the customer is in control. Marketing News, 51(4), 26-27.
- Kriyantono, R. (2014). Teknik praktisrisetkomunikasi. Jakarta: KencanaPrenada Media.
- Laar, E. Van., Deursen, A. J. A. M. Van., Dijk, Jan. A. G. M. Van., &Haan, D. J. (2019). The sequential and conditional nature of 21st-century digital skills. International Journal of Communication, 13(409), 3462–3487.
- Langan, Ryan., Scott Cowley., Carlin Nguyen. (2019). The State of digital marketing in academia: an examination of marketing curriculum’s response to digital disruption. Journal of Marketing Education, 41(1), 32-46.https://doi.org/10.1177/0273475318823849 DOI: https://doi.org/10.1177/0273475318823849
- Lusch, R. F., & Vargo, S. L. (2006). Service-dominant logic: Reactions, reflections and refinements. Marketing Theory, 6(3), 281–288.https://doi.org/10.1177/1470593106066781 DOI: https://doi.org/10.1177/1470593106066781
- Mahasneh, J., &Thabet, W. (2015). Rethinking construction curriculum: A descriptive cause analysis for soft skills gap among construction graduates. In 51st ASC Annual International Conference Proceedings. Associated Schools of Construction.
- Mclellan, Sarah. (2018). University 4.0: Is the UK doing enough to prepare students for the fourth industrial revolution? Retrieval from http://blogs.brighton.ac.uk/thedigitalrevolution/2018/04/03/uk-preparing-students-fourth-industrial-revolution/
- Muller, E., & Peres, R. (2019). The effect of social networks structure on innovation performance: A review and directions for research. International Journal of Research in Marketing, 36(1), 3–19. https://doi.org/10.1016/j.ijresmar.2018.05.003 DOI: https://doi.org/10.1016/j.ijresmar.2018.05.003
- Prahalad, C. K., & Ramaswamy, V. (2003). The New new frontier of experience innovation. MIT Sloan Management Review, 44(4), 12–18.
- Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14.https://doi.org/10.1002/dir.20015 DOI: https://doi.org/10.1002/dir.20015
- Puspitarini, M. (2014). Empat factor penunjangkeberhasilan Pendidikan tinggi: Okezone News. Retrieved April 22, 2019, from https://news.okezone.com/read/2014/09/23/373/1043157/empat-faktor-penunjang-keberhasilan-pendidikan-tinggi
- Ramirez, R. (1999). Value co-production: Intellectual origins and implications for practice and research. Strategic Management Journal, 20, 49–65.https://doi.org/10.1002/(SICI)1097-0266(199901)20:1<49::AID-SMJ20>3.0.CO;2-2 DOI: https://doi.org/10.1002/(SICI)1097-0266(199901)20:1<49::AID-SMJ20>3.0.CO;2-2
- Ranjan, K. R., & Read, S. (2016). Value co-creation: Concept and measurement. Journal of the Academy of Marketing Science, 44(3), 290–315.https://doi.org/10.1007/s11747-014-0397-2 DOI: https://doi.org/10.1007/s11747-014-0397-2
- Rediekan, G., &Respati, W. S. (2013). Sikaporangtuaterhadapperilakuseksualpranikahdikomplek XXX Tangerang. 11, 13.
- Robles, M. M. (2012). Executive perceptions of the top 10 soft skills needed in today’s workplace. Bisnis Communication Quarterly, 75(4), 453–465. https://doi.org/10.1177/1080569912460400 DOI: https://doi.org/10.1177/1080569912460400
- Schultz, Don E and Heidi Schultz. (2003). IMC, the next generation: Five steps for delivering value and measuring returns using marketing communication. Pennsylvania: McGraw Hill Professional.
- Sihite, M. (2016). Marketing perguruantinggi. MajalahIlmiahMethoda, 6(2), 64–78.
- Smith, P. R., & Chaffey, D. (2008). eMarketing eXcellence. London: Routledge.https://doi.org/10.4324/9780080878966 DOI: https://doi.org/10.4324/9780080878966
- Susilayati, M. (2019). Pengembangan model pembelajaran IPA terintegrasimenggunakan Ms. Excel bagimahasiswa PGSD/ PGMI. Al Ghazali, Jurnal Kajian Pendidikan Islam dan Studi Islam, 2(1), 1–9.https://ejournal.stainupwr.ac.id/index.php/al_ghzali/article/view/105
- Susilayati, M., Mufiq, M., Syamsiyah, B. (2019). Paradigmafisikaqur’anidalamtridharmaperguruantinggikeagamaan Islam. Al-A’raf, JurnalPemikiran Islam dan Filsafat, 16(2), 161-186. https://doi.org/10.22515/ajpif.v16i2.1696 DOI: https://doi.org/10.22515/ajpif.v16i2.1696
- Susilayati, M., Toifur, M., &Sulisworo, D. (2017). Optimalisasipembelajaran IPA/Fisikaterintegrasidenganvisualisasiisyaratilmiah Qs. al-A’rafayat 54. Attarbiyah, 27(December), 78. ttps://doi.org/10.18326/tarbiyah.v27i0.78-94 DOI: https://doi.org/10.18326/tarbiyah.v27i0.78-94
- Tarabasz, A. (2013). The Reevaluation of communication in customer approach—towards marketing 4.0. International Journal of Contemporary Management, 12, 124-134.
- The Boston Consulting Group. (2011). Unleasing the potential of technology in education. Boston: The Boston Consulting Group, Inc.
- Wei, Y., & Huang, P. (2019). A model of product compatibility introduction with consumer recognition. International Journal of Research in Marketing, 36(4), 613–629. https://doi.org/10.1016/j.ijresmar.2019.03.001 DOI: https://doi.org/10.1016/j.ijresmar.2019.03.001
- Widoyoko, EkoPutro S. (2009). Evaluasi program pembelajaran. Yogyakarta: Putra Pelajar.
- World Economic Forum. (2015). New vision for education unlocking the potential of technology. Cologny: World Economic Forum®.
- 50minutes.com. (2015). The marketing mix: Master the 4Ps of marketing. Cork: Primento digital.
References
Arenggoasih, W. (2019). Social media as moderation in the middle of plurality in the industri 4.0. In Proceeding of International Conference on Social and Political Science (pp. 224–234).
Baygin, M., Yetis, H., Karakose, M., & Akin, E. (2016). An effectanalysis of industry 4.0 to higher education. In 15th International Conference on Information Technology based Higher Education and Training (ITHET). Istambul: IEEE.https://doi.org/10.1109/ITHET.2016.7760744 DOI: https://doi.org/10.1109/ITHET.2016.7760744
Bovill, C., Cook-Sather., Felten, P., Millard, L., & Moore-Cherry, N. (2016). Addressing potential challenges in co-creating learning and teaching: Overcoming resistance, navigating institutional norms and ensuring inclusivity in student-staff partnership. Higher Education, 71 (2), 195-208.https://doi.org/10.1007/s10734-015-9896-4 DOI: https://doi.org/10.1007/s10734-015-9896-4
Bowden, J. L. H. (2011). Engaging the students as a customer:A relationship marketing approach. Marketing Education Review, 21(3), 211-288.https://doi.org/10.2753/MER1052-8008210302 DOI: https://doi.org/10.2753/MER1052-8008210302
Bowden, J. L. H., & D’Alessandro, S. (2011). Co-creating value in higher education: The role of interactive classroom response technologies. Asian Social Science, 7(11), 35. https://doi.org/10.5539/ass.v7n11p35 DOI: https://doi.org/10.5539/ass.v7n11p35
Cook-Sather, A., Bovill, C., &Felten, P. (2014). Engaging students as partners in learning and teaching: A guide for faculty. Hoboken: John Wiley & Sons.
Crittenden, Victoria and William Crittenden. (2015). Digital and social media marketing in business education: Implications for the marketing curriculum. Journal of Marketing Education, 37(2), 71–75.https://doi.org/10.1177/0273475315588111 DOI: https://doi.org/10.1177/0273475315588111
D’Alessio, F. A., Avolio, B. E., & Charles, V. (2019). Studying the impact of critical thinking on the academic performance of executive MBA students. Thinking Skills and Creativity, 31, 275–283. https://doi.org/10.1016/j.tsc.2019.02.002 DOI: https://doi.org/10.1016/j.tsc.2019.02.002
Damian Ryan, & Calvin Jones. (2012). Understanding digital marketing: Marketing strategies for engaging the digital generation. London: Kogan Page Publishers.
Dodgson, M., & Gann, D. (2020). Great Reset: What university entrepreneurship can bring to the post-COVID world. Retrieved from https://www.weforum.org/agenda/2020/07/university-entrepreneurship-post-covid-19-world/
Dollinger, Mollie, Jason Lodge & Hamish Coates. (2018). Co-creation in higher education: Towards a conceptualmodel. Journal of Marketing for Higher Education, 28 (2), 1-22.https://doi.org/10.1080/08841241.2018.1466756 DOI: https://doi.org/10.1080/08841241.2018.1466756
Elsharnouby, T. H. (2015). Studenet co-creation beharior in higher education: The role of satisfaction with the university experience. Journal of Marketing for Higher Education, 25 (2), 238-262.https://doi.org/10.1080/08841241.2015.1059919 DOI: https://doi.org/10.1080/08841241.2015.1059919
Estawara. (2008). Think IMC!. Jakarta: GramediaPustaka Utama.
Fajar, A., &Hidajat, J. (2012). Relationship among soft skills, hardskills and innovativeness of knowledge workers in the knowledge. Procedia - Social and Behavioral Sciences, 52, 35–44. https://doi.org/10.1016/j.sbspro.2012.09.439 DOI: https://doi.org/10.1016/j.sbspro.2012.09.439
Fauziyati, D. (2017). Integration of Islamic education renewal with science and technology in realizing tridharmaperguruantinggi (three principles of higher education). Karunia, 13(2), 31–34.
Fill, Christ. (1999). Marketing communications contex, contents and strategies, 2nd edt. New Jersey: Prentice Hall.
Funke, J. &Frensch, (1995). Complex problem solving research in north America and Europe: An Integrative Review. 62 https://www.psychologie.uni-heidelberg.de.
Gau, W. B. (2019). A reflection on marketing 4.0 from the perspective of seniorcitizens’ communities of practice. SAGE Open, 9(3), 2158244019867859.https://doi.org/10.1177/2158244019867859 DOI: https://doi.org/10.1177/2158244019867859
Ginting, G. (2014). The power of consumer community: Open innovation melalui co-creation value sebagailangkahstrategismempertahankan survival bisnis (pp. 45–54). Conference on Management and Behavioral Studies (CMBS).
Gray, A. (2016). The 10 skills you need to thrive in the fourth industrial revolution. Retrieved April 18, 2019, from World Economic Forum website: https://www.weforum.org/agenda/2016/01/the-10-skills-you-need-to-thrive-in-the-fourth-industrial-revolution/.
Gunarto, M. (2018). Model co-creation dan implikasinyaterhadaployalitasmahasiswaperguruantinggiswasta (Studi pada PTS di Provinsi Sumatera Selatan). Universitas Pendidikan Indonesia.
Hendriyana, A. (2019). Kemampuanberpikirkritistidakakantergantikan di era revolusiindustri 4.0. Retrieved April 18, 2019, from UniversitasPadjadjaran website: http://www.unpad.ac.id/2019/03/kemampuan-berpikir-kritis-tidak-akan-tergantikan-di-era-revolusi-industri-4-0/
Judson, K. M., & Taylor, S. A. (2014). Moving form marketization to marketing of higher education: The co-creation of value in higher education. Higher Education Studies, 4(1), 51. https://doi.org/10.5539/hes.v4n1p51 DOI: https://doi.org/10.5539/hes.v4n1p51
Juska, Jerome M. (2017). Integrated marketing communication: Advertising and promotion in a digital world. London: Routledge.https://doi.org/10.4324/9781315526812 DOI: https://doi.org/10.4324/9781315526812
Kartajaya, Hermawan (2007). Hermawankartajaya on marketing mix. Bandung: MizanPustaka.
Kastolani. (2019). Digital reorientation of Islamic higher education in Indonesia. Akademika, 24(1), 151–164. DOI: https://doi.org/10.32332/akademika.v24i1.1618
Kotler, Philip., HermawanKartajaya&IwanSetiawan. (2019). Marketing 4.0: Bergerakdaritradisionalke digital. Jakarta: GramediaPustaka Utama.
Krauss, M. (2017). Marketing 4.0 Argues the market placehas changed, and the customer is in control. Marketing News, 51(4), 26-27.
Kriyantono, R. (2014). Teknik praktisrisetkomunikasi. Jakarta: KencanaPrenada Media.
Laar, E. Van., Deursen, A. J. A. M. Van., Dijk, Jan. A. G. M. Van., &Haan, D. J. (2019). The sequential and conditional nature of 21st-century digital skills. International Journal of Communication, 13(409), 3462–3487.
Langan, Ryan., Scott Cowley., Carlin Nguyen. (2019). The State of digital marketing in academia: an examination of marketing curriculum’s response to digital disruption. Journal of Marketing Education, 41(1), 32-46.https://doi.org/10.1177/0273475318823849 DOI: https://doi.org/10.1177/0273475318823849
Lusch, R. F., & Vargo, S. L. (2006). Service-dominant logic: Reactions, reflections and refinements. Marketing Theory, 6(3), 281–288.https://doi.org/10.1177/1470593106066781 DOI: https://doi.org/10.1177/1470593106066781
Mahasneh, J., &Thabet, W. (2015). Rethinking construction curriculum: A descriptive cause analysis for soft skills gap among construction graduates. In 51st ASC Annual International Conference Proceedings. Associated Schools of Construction.
Mclellan, Sarah. (2018). University 4.0: Is the UK doing enough to prepare students for the fourth industrial revolution? Retrieval from http://blogs.brighton.ac.uk/thedigitalrevolution/2018/04/03/uk-preparing-students-fourth-industrial-revolution/
Muller, E., & Peres, R. (2019). The effect of social networks structure on innovation performance: A review and directions for research. International Journal of Research in Marketing, 36(1), 3–19. https://doi.org/10.1016/j.ijresmar.2018.05.003 DOI: https://doi.org/10.1016/j.ijresmar.2018.05.003
Prahalad, C. K., & Ramaswamy, V. (2003). The New new frontier of experience innovation. MIT Sloan Management Review, 44(4), 12–18.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14.https://doi.org/10.1002/dir.20015 DOI: https://doi.org/10.1002/dir.20015
Puspitarini, M. (2014). Empat factor penunjangkeberhasilan Pendidikan tinggi: Okezone News. Retrieved April 22, 2019, from https://news.okezone.com/read/2014/09/23/373/1043157/empat-faktor-penunjang-keberhasilan-pendidikan-tinggi
Ramirez, R. (1999). Value co-production: Intellectual origins and implications for practice and research. Strategic Management Journal, 20, 49–65.https://doi.org/10.1002/(SICI)1097-0266(199901)20:1<49::AID-SMJ20>3.0.CO;2-2 DOI: https://doi.org/10.1002/(SICI)1097-0266(199901)20:1<49::AID-SMJ20>3.0.CO;2-2
Ranjan, K. R., & Read, S. (2016). Value co-creation: Concept and measurement. Journal of the Academy of Marketing Science, 44(3), 290–315.https://doi.org/10.1007/s11747-014-0397-2 DOI: https://doi.org/10.1007/s11747-014-0397-2
Rediekan, G., &Respati, W. S. (2013). Sikaporangtuaterhadapperilakuseksualpranikahdikomplek XXX Tangerang. 11, 13.
Robles, M. M. (2012). Executive perceptions of the top 10 soft skills needed in today’s workplace. Bisnis Communication Quarterly, 75(4), 453–465. https://doi.org/10.1177/1080569912460400 DOI: https://doi.org/10.1177/1080569912460400
Schultz, Don E and Heidi Schultz. (2003). IMC, the next generation: Five steps for delivering value and measuring returns using marketing communication. Pennsylvania: McGraw Hill Professional.
Sihite, M. (2016). Marketing perguruantinggi. MajalahIlmiahMethoda, 6(2), 64–78.
Smith, P. R., & Chaffey, D. (2008). eMarketing eXcellence. London: Routledge.https://doi.org/10.4324/9780080878966 DOI: https://doi.org/10.4324/9780080878966
Susilayati, M. (2019). Pengembangan model pembelajaran IPA terintegrasimenggunakan Ms. Excel bagimahasiswa PGSD/ PGMI. Al Ghazali, Jurnal Kajian Pendidikan Islam dan Studi Islam, 2(1), 1–9.https://ejournal.stainupwr.ac.id/index.php/al_ghzali/article/view/105
Susilayati, M., Mufiq, M., Syamsiyah, B. (2019). Paradigmafisikaqur’anidalamtridharmaperguruantinggikeagamaan Islam. Al-A’raf, JurnalPemikiran Islam dan Filsafat, 16(2), 161-186. https://doi.org/10.22515/ajpif.v16i2.1696 DOI: https://doi.org/10.22515/ajpif.v16i2.1696
Susilayati, M., Toifur, M., &Sulisworo, D. (2017). Optimalisasipembelajaran IPA/Fisikaterintegrasidenganvisualisasiisyaratilmiah Qs. al-A’rafayat 54. Attarbiyah, 27(December), 78. ttps://doi.org/10.18326/tarbiyah.v27i0.78-94 DOI: https://doi.org/10.18326/tarbiyah.v27i0.78-94
Tarabasz, A. (2013). The Reevaluation of communication in customer approach—towards marketing 4.0. International Journal of Contemporary Management, 12, 124-134.
The Boston Consulting Group. (2011). Unleasing the potential of technology in education. Boston: The Boston Consulting Group, Inc.
Wei, Y., & Huang, P. (2019). A model of product compatibility introduction with consumer recognition. International Journal of Research in Marketing, 36(4), 613–629. https://doi.org/10.1016/j.ijresmar.2019.03.001 DOI: https://doi.org/10.1016/j.ijresmar.2019.03.001
Widoyoko, EkoPutro S. (2009). Evaluasi program pembelajaran. Yogyakarta: Putra Pelajar.
World Economic Forum. (2015). New vision for education unlocking the potential of technology. Cologny: World Economic Forum®.
50minutes.com. (2015). The marketing mix: Master the 4Ps of marketing. Cork: Primento digital.