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SOCIAL MEDIA AND AWARENESS IN GLOBAL SOCIETY
Corresponding Author(s) : Dr. Priyanka Singh
Humanities & Social Sciences Reviews,
Vol. 1 No. 1 (2013)
Abstract
Social media has been defined as “a group of internet- based applications that allow the creation and exchange the user-generated content, ‘Furthermore, social media depends on mobile and web-based technologies to create highly interactive platform through which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individual’’.
To appreciate the significance of those statement above one needs to take a quick look at a certain set of reasonably well-authenticated statistics relating to internet usage and penetration that pertain to June 2012. If one compares these numbers with a similar set of figures pertaining to the situation that prevailed twelve years earlier at the beginning of the new millennium, internet use globally has grown by over 560 per cent in this period. Still, the penetration of the internet in the total population of the world is just over 30 per cent; in other words, two out of three individuals on the planet still have not used the internet, leave alone benefit from it.
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- Navigating Social Media Legal Risks: Safeguarding Your Business 2012
- Rheingold, Howard (2002). Smart mobs: The next social revolution (1st printing ed.). Cambridge, MA: Perseus Pub. p. 288. ISBN 978-0-7382-0608-0.
- Watts, Duncan J. (2003). Six degrees: The science of a connected age. London: Vintage. p. 368. ISBN 978-0-09-944496-1.
- Benkler, Yochai (2006). The Wealth of Networks. New Haven: Yale University Press. ISBN 0-300-11056-1. OCLC 61881089.
- Gentle, Anne (2012). Conversation and Community: The Social Web for Documentation (2nd ed.). Laguna Hills, CA: XML Press. ISBN 978-1-937434-10-6. OCLC 794490599.
- Johnson, Steven Berlin (2005). Everything Bad Is Good for You. New York: Riverhead Books. ISBN 1-57322-307-7. OCLC 57514882.
- Li, Charlene; Bernoff, Josh (2008). Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business Press. ISBN 978-1-4221-2500-7. OCLC 423555651.
- Scoble, Robert; Israel, Shel (2006). Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. Hoboken, N.J: John Wiley. ISBN 0-471-74719-X. OCLC 61757953.
- Shirky, Clay (2008). Here Comes Everybody. New York: Penguin Press. ISBN 978-1-59420-153-0. OCLC 458788924.
- Surowiecki, James (2004). The Wisdom of Crowds. New York: Anchor Books. ISBN 0-385-72170-6. OCLC 156770258.
- Tapscott, Don; Williams, Anthony D. (2006). Wikinomics. New York: Portfolio. ISBN 1-59184-138-0. OCLC 318389282.
- Powell, Guy R.; Groves, Steven W.; Dimos, Jerry (2011). ROI of Social Media: How to improve the return on your social marketing investment. New York: John Wiley & Sons. ISBN 978-0-470-82741-3.OCLC 0470827416.
- Jue, Arthur L., Jackie Alcalde Marr, Mary Ellen Kassotakis (2010). Social media at work : how net
- Constitution of the India
- A C Nielsen's The Social Media Report 2012
- Internet and Mobile Association of India (IAMAI) report
- www.edx.org
References
Navigating Social Media Legal Risks: Safeguarding Your Business 2012
Rheingold, Howard (2002). Smart mobs: The next social revolution (1st printing ed.). Cambridge, MA: Perseus Pub. p. 288. ISBN 978-0-7382-0608-0.
Watts, Duncan J. (2003). Six degrees: The science of a connected age. London: Vintage. p. 368. ISBN 978-0-09-944496-1.
Benkler, Yochai (2006). The Wealth of Networks. New Haven: Yale University Press. ISBN 0-300-11056-1. OCLC 61881089.
Gentle, Anne (2012). Conversation and Community: The Social Web for Documentation (2nd ed.). Laguna Hills, CA: XML Press. ISBN 978-1-937434-10-6. OCLC 794490599.
Johnson, Steven Berlin (2005). Everything Bad Is Good for You. New York: Riverhead Books. ISBN 1-57322-307-7. OCLC 57514882.
Li, Charlene; Bernoff, Josh (2008). Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business Press. ISBN 978-1-4221-2500-7. OCLC 423555651.
Scoble, Robert; Israel, Shel (2006). Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. Hoboken, N.J: John Wiley. ISBN 0-471-74719-X. OCLC 61757953.
Shirky, Clay (2008). Here Comes Everybody. New York: Penguin Press. ISBN 978-1-59420-153-0. OCLC 458788924.
Surowiecki, James (2004). The Wisdom of Crowds. New York: Anchor Books. ISBN 0-385-72170-6. OCLC 156770258.
Tapscott, Don; Williams, Anthony D. (2006). Wikinomics. New York: Portfolio. ISBN 1-59184-138-0. OCLC 318389282.
Powell, Guy R.; Groves, Steven W.; Dimos, Jerry (2011). ROI of Social Media: How to improve the return on your social marketing investment. New York: John Wiley & Sons. ISBN 978-0-470-82741-3.OCLC 0470827416.
Jue, Arthur L., Jackie Alcalde Marr, Mary Ellen Kassotakis (2010). Social media at work : how net
Constitution of the India
A C Nielsen's The Social Media Report 2012
Internet and Mobile Association of India (IAMAI) report
www.edx.org