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RELATIONSHIP BETWEEN INTERNAL ENVIRONMENT ANALYSIS AND QUALITY OF BANKING SERVICE APPLIED RESEARCH IN RAFIDAIN AND RASHID BANKS
Corresponding Author(s) : Wafaa Chetheer Mezeal
Humanities & Social Sciences Reviews,
Vol. 8 No. 4 (2020): July
Abstract
Purpose of the Study: This study aims to improve the level of services provided by business organizations and then achieve the objectives they seek.
Methodology: The questionnaire was adopted to execute the applied part of the examination, which was dispersed to the objective example so as to incorporate and gather the important information, and afterward prepared to utilize strategies and techniques by which to recognize the reactions of people who have taken their perspectives regarding the matter of the exploration, utilizing the program (SPSS). v.17) for factual investigation, where various measurable devices and strategies, for example, rates, emphasess, number juggling midpoints, and connection coefficients were chosen to ascertain the measurable markers identified with every poll.
Main findings: The research found that there is a critical effect of the elements of the interior condition on the nature of banking administration five measurements and this outcome is normal, particularly as the two banks are portrayed by acceptable execution in banking and have extraordinary intensity among different banks.
Applications of this study: Environmental analysis is one of the most important steps of strategic planning, which gives business organizations a clear vision about the amount of change in the factors and variables of the environment in which they live.
Originality/Novelty of the study: In fact, there is no clear and specific definition of what can mean the internal environment of the organization may be due to the difference of business organizations in their internal components in terms of size and nature of the activity, potential, and circumstances, and nevertheless writers and researchers tried to give a general perception of the concept of the internal environment of the organization.
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- Abbas, A. (2008).Fundamentals of Management Science, Dar Al-Masirah for Publishing, Distribution and Printing, Third Edition, Amman, Jordan.
- Griffin, R. W. (2013). Fundamentals of management. Cengage Learning.
- Abdel Mawgoud, M. E. (2003). Strategic Planning for Public and Non-Profit Institutions, Library of Lebanon Publishers, First Edition, Beirut, Lebanon.
- Abdulnabi, N. S. (2008).Measuring the Impact of Service Quality Dimensions and Job Satisfaction on Dealing with the Customers of the Bank. Comparative Applied Research between Public and Private Banks in Karbala Governorate, Higher Diploma equivalent to Master in Banks, Higher Institute of Accounting and Financial Studies, University of Baghdad.
- Al-Amri, S. M. M., & Mansour, T. M. (2008). Management and Business, Wael Publishing House, Second Edition, Amman, Jordan.
- Al-Karaki, W. M. N. (2010). Quality of Banking Services and their Impact on Achieving Competitive Advantage in Palestine from the Perspective of Administrators and Customers, Master Thesis in Business Administration, Faculty of Graduate Studies and Scientific Research, Hebron University, Palestine.
- Poister, T. H., & Streib, G. D. (1999). Strategic management in the public sector: Concepts, models, and processes. Public Productivity & Management Review, 308-325. https://doi.org/10.2307/3380706 DOI: https://doi.org/10.2307/3380706
- Allawi, A. R. (2008). banking techniques and their impact on the quality of banking service, an exploratory study in the branch of Rafidain Bank. Basra, Higher Diploma equivalent to Master in Banks, Higher Institute for Accounting and Financial Studies, University of Baghdad.
- Al-Qasem, R. S. (2012). Effect of Regulatory Commitment on Improving the Quality of Banking Service / An Applied Study in a Sample of Jordanian Commercial Banks, Master Thesis in Business Administration, Faculty of Business, Middle East University, Jordan..
- Al-Rawi, S. Y. H. (2005). Factors of the internal environment and the task environment and its impact on technical innovation", a survey of the views of managers in a sample of industrial companies, Master Thesis in Industrial Management, Faculty of Management and Economics, University of Mosul.
- Al-Sultani, S. W. (2011). Evaluating the Performance of Commercial Banks Using Strategic Analysis (SWOT) / An Applied Study in a Sample of Private Commercial Banks, Master Thesis in Accounting, Faculty of Management and Economics, University of Kufa..
- Daft, R. L., Murphy, J., & Willmott, H. (2010). Organization theory and design. Cengage learning EMEA.
- Daft, R. L. (2013). Management. Cengage Learning.
- DePrimio, (1997). Quality Assurance in Services in Services Organization, London Chilton Book Co.
- Hill, Ch., & Gareth, J. (2008). Strategic Management, 8th Ed, printed in the U.S.A..
- Homsi, D. (2009). The impact of environmental analysis on the strategies of the organization, Master Thesis in Business Administration, Faculty of Economics, Damascus University, Syria.
- Idris, T. A. R., & Morsi, G. El. D. M. (2007). Strategic Management - Concepts and Practical Models, University House for Printing and Publishing, Alexandria, Egypt.
- Johnson, G., & Scholes, K. (2002). Exploring Corporate Strategy, 6th Ed, Hall.
- Mourad, M. (2010). The Importance of Management Information Systems as a Tool for Environmental Analysis in Algerian Small and Medium Enterprises, Master Thesis in Economic Sciences, Faculty of Economics and Management Sciences, Farhat Abbas University, Algeria.
- Mulla Hassan, Th. T. H. (2006). Strategic Marketing Planning and its Impact on Banking Service Quality / An Exploratory Study in Rafidain and Rasheed Bank Branches in Mosul, Master Thesis in Business Administration, College of Management and Economics, Mosul University.
- Payne, A. (1996). The Essence of Services Marketing, Prentice-Hall, New York, USA.
- Pearce, I. I., & John, A., Robinson, J. R., & Richard, B. (2011). Strategic Management: Formulation, Implementation, and Control, 12th ed., Richard D. McGraw-Hill, Inc., New York.
- Suleitin, S. A. (2007). Strategic Management and its Effect on Raising the Performance of Business Organizations, Master Thesis in Business Administration, Faculty of Economics, Tishreen University, Syria.
- Taleb, A. F. & Moussawi, H. Y., & Hassan. M. (2013). Management of Financial Institutions - Contemporary Intellectual Entrance, Dar Al-Ayyam for Publishing and Distribution, First Edition, Amman, Jordan.
- Shaw, E. H. (2012). Marketing strategy. Journal of Historical Research in Marketing, 4(1), 30-55. https://doi.org/10.1108/17557501211195055 DOI: https://doi.org/10.1108/17557501211195055
- Yassin, S. Gh. (2010). rategic Management, Dar Al Yazouri Scientific Publishing and Distribution, Amman, Jordan.
References
Abbas, A. (2008).Fundamentals of Management Science, Dar Al-Masirah for Publishing, Distribution and Printing, Third Edition, Amman, Jordan.
Griffin, R. W. (2013). Fundamentals of management. Cengage Learning.
Abdel Mawgoud, M. E. (2003). Strategic Planning for Public and Non-Profit Institutions, Library of Lebanon Publishers, First Edition, Beirut, Lebanon.
Abdulnabi, N. S. (2008).Measuring the Impact of Service Quality Dimensions and Job Satisfaction on Dealing with the Customers of the Bank. Comparative Applied Research between Public and Private Banks in Karbala Governorate, Higher Diploma equivalent to Master in Banks, Higher Institute of Accounting and Financial Studies, University of Baghdad.
Al-Amri, S. M. M., & Mansour, T. M. (2008). Management and Business, Wael Publishing House, Second Edition, Amman, Jordan.
Al-Karaki, W. M. N. (2010). Quality of Banking Services and their Impact on Achieving Competitive Advantage in Palestine from the Perspective of Administrators and Customers, Master Thesis in Business Administration, Faculty of Graduate Studies and Scientific Research, Hebron University, Palestine.
Poister, T. H., & Streib, G. D. (1999). Strategic management in the public sector: Concepts, models, and processes. Public Productivity & Management Review, 308-325. https://doi.org/10.2307/3380706 DOI: https://doi.org/10.2307/3380706
Allawi, A. R. (2008). banking techniques and their impact on the quality of banking service, an exploratory study in the branch of Rafidain Bank. Basra, Higher Diploma equivalent to Master in Banks, Higher Institute for Accounting and Financial Studies, University of Baghdad.
Al-Qasem, R. S. (2012). Effect of Regulatory Commitment on Improving the Quality of Banking Service / An Applied Study in a Sample of Jordanian Commercial Banks, Master Thesis in Business Administration, Faculty of Business, Middle East University, Jordan..
Al-Rawi, S. Y. H. (2005). Factors of the internal environment and the task environment and its impact on technical innovation", a survey of the views of managers in a sample of industrial companies, Master Thesis in Industrial Management, Faculty of Management and Economics, University of Mosul.
Al-Sultani, S. W. (2011). Evaluating the Performance of Commercial Banks Using Strategic Analysis (SWOT) / An Applied Study in a Sample of Private Commercial Banks, Master Thesis in Accounting, Faculty of Management and Economics, University of Kufa..
Daft, R. L., Murphy, J., & Willmott, H. (2010). Organization theory and design. Cengage learning EMEA.
Daft, R. L. (2013). Management. Cengage Learning.
DePrimio, (1997). Quality Assurance in Services in Services Organization, London Chilton Book Co.
Hill, Ch., & Gareth, J. (2008). Strategic Management, 8th Ed, printed in the U.S.A..
Homsi, D. (2009). The impact of environmental analysis on the strategies of the organization, Master Thesis in Business Administration, Faculty of Economics, Damascus University, Syria.
Idris, T. A. R., & Morsi, G. El. D. M. (2007). Strategic Management - Concepts and Practical Models, University House for Printing and Publishing, Alexandria, Egypt.
Johnson, G., & Scholes, K. (2002). Exploring Corporate Strategy, 6th Ed, Hall.
Mourad, M. (2010). The Importance of Management Information Systems as a Tool for Environmental Analysis in Algerian Small and Medium Enterprises, Master Thesis in Economic Sciences, Faculty of Economics and Management Sciences, Farhat Abbas University, Algeria.
Mulla Hassan, Th. T. H. (2006). Strategic Marketing Planning and its Impact on Banking Service Quality / An Exploratory Study in Rafidain and Rasheed Bank Branches in Mosul, Master Thesis in Business Administration, College of Management and Economics, Mosul University.
Payne, A. (1996). The Essence of Services Marketing, Prentice-Hall, New York, USA.
Pearce, I. I., & John, A., Robinson, J. R., & Richard, B. (2011). Strategic Management: Formulation, Implementation, and Control, 12th ed., Richard D. McGraw-Hill, Inc., New York.
Suleitin, S. A. (2007). Strategic Management and its Effect on Raising the Performance of Business Organizations, Master Thesis in Business Administration, Faculty of Economics, Tishreen University, Syria.
Taleb, A. F. & Moussawi, H. Y., & Hassan. M. (2013). Management of Financial Institutions - Contemporary Intellectual Entrance, Dar Al-Ayyam for Publishing and Distribution, First Edition, Amman, Jordan.
Shaw, E. H. (2012). Marketing strategy. Journal of Historical Research in Marketing, 4(1), 30-55. https://doi.org/10.1108/17557501211195055 DOI: https://doi.org/10.1108/17557501211195055
Yassin, S. Gh. (2010). rategic Management, Dar Al Yazouri Scientific Publishing and Distribution, Amman, Jordan.