Issue
Authors retain the copyright without restrictions for their published content in this journal. HSSR is a SHERPA ROMEO Green Journal.
Publishing License
This is an open-access article distributed under the terms of
CASE STUDY METHOD AS PEDAGOGY IN BUSINESS SCHOOLS: AN INVESTIGATION FROM THE PERSPECTIVE OF INDUSTRY
Corresponding Author(s) : Muhammad Abrar
Humanities & Social Sciences Reviews,
Vol. 9 No. 3 (2021): May
Abstract
Purpose of the study: This study was planned to explore the perception of the business community and their requirement for the skills they see most demanding in business graduates.
Methodology: For this purpose, data were collected from a hundred senior business executives across various industries such as textile and cellular industries to document their perception and requirement. Collected data has been analyzed through statistical techniques and Exploratory Factor Analysis and Mean Attribute Scores.
Main Findings: Study results revealed that the business community seeks seven skills in business graduates, namely, organization skills, interpersonal skills, Ability to analyze skills, problem-solving skills, Ability to think skills, thinking about alternative skills, and strategic planning skills while the Ability to think has been found most demanding talent in the business community.
Applications of this study: This study provides guidelines to the Academia, and industry in devising a mechanism to make more effective business education through case study pedagogy.
Novelty/Originality of this study: From a theoretical perspective, this study provided important insights into literature by exploring the most demanding skills in business graduates, while from a practical standpoint, this study provides a road map for business schools to train their students according to the needs of the business community. Limitations and future directions of the research are discussed.
Keywords
Download Citation
Endnote/Zotero/Mendeley (RIS)BibTeX
- Barnes, L. B., Barnes, L. B., Christensen, C. R., Barnes, L. B., Hansen, A. J., & Hansen, T. L. (1994). Teaching and the case method: Text, cases, and readings. Harvard Business Press.
- Bekkers, R., & Freitas, I. M. B. (2011). The performance of university-industry collaborations: Empirical evidence from the Netherlands. DRUID 2011 Summer Conference, Held, 15–17.
- Bell, R. (2020). Developing entrepreneurial behaviours in the Chinese classroom through value creation pedagogy. Innovations in Education and Teaching International, 1–12. https://doi.org/10.10 80/14703297.2020.1793800 DOI: https://doi.org/10.1080/14703297.2020.1793800
- Bennis, W. G., & O'Toole, J. (2005). How business schools have lost their way. Harvard Business Review, 83(5), 96–104.
- Bratianu, C., Stanescu, D. F., & Mocanu, R. (2021). Exploring the knowledge management impact on business education. Sustainability, 13(4), 2313. https://doi.org/10.3390/su13042313 DOI: https://doi.org/10.3390/su13042313
- Campbell, J. L. (2007). Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility. Academy of Management Review, 32(3), 946–967. https://doi.org/10.5465 /amr.2007.25275684 DOI: https://doi.org/10.5465/amr.2007.25275684
- Cavaye, A. L. M. (1996). Case study research: A multiâ€faceted research approach for IS. Information Systems Journal, 6(3), 227–242. https://doi.org/10.1111/j.1365-2575.1996.tb00015.x DOI: https://doi.org/10.1111/j.1365-2575.1996.tb00015.x
- Cavico, F. J., Heron, T., Mujtaba, B. G., & Pellet, P. (2007). Ethics and Information Technology Professionals: An Examination of Gender, Age, Career Stage, Education Level and Ethics Training Variables.
- Cavico, F. J., & Mujtaba, B. G. (2009). The state of business schools, business education, and business ethics. Journal of Academic and Business Ethics, 2, 1.
- Christensen, C. M., & Raynor, M. E. (2003). Why hard-nosed executives should care about management theory. Harvard Business Review, 81(9), 66–75.
- Conger, J. A., & Xin, K. (2000). Executive education in the 21st century. Journal of Management Education, 24(1), 73–101. https://doi.org/10.1177/105256290002400106 DOI: https://doi.org/10.1177/105256290002400106
- Cruikshank, J. L. (1987). A delicate experiment: the Harvard Business School, 1908-1945. Harvard Business Press.
- Donnorummo, B. (2002). The emerging markets and the process of globalization. In The Emerging Markets and Higher Education (pp. 25–46). Routledge. https://doi.org/10.4324/9780203903353-8 DOI: https://doi.org/10.4324/9780203903353-8
- Etzkowitz, H., & Leydesdorff, L. (2000). The dynamics of innovation: from National Systems and "Mode 2" to a Triple Helix of university-industry-government relations. Research Policy, 29(2), 109–123. https://doi.org/10.1016/S0048-7333(99)00055-4 DOI: https://doi.org/10.1016/S0048-7333(99)00055-4
- Garvin, D. A. (2003). Making the case. Harvard Magazine, 106(1), 56–65.
- Gibb, A., & Price, A. (2014). A compendium of pedagogies for teaching entrepreneurship. International Entrepreneurship Educators Program.
- Gioia, D. A., & Corley, K. G. (2002). Being good versus looking good: Business school rankings and the Circean transformation from substance to image. Academy of Management Learning & Education, 1(1), 107–120. https://doi.org/10.5465/amle.2002.7373729 DOI: https://doi.org/10.5465/amle.2002.7373729
- Gloeckler, G. (2005). Head of the class: Executive education programs that deliver real-world examples get the highest ratings. Business Week, 24.
- Grant, R. (1997). A claim for the case method in the teaching of geography. Journal of Geography in Higher Education, 21(2), 171–185. https://doi.org/10.1080/03098269708725423 DOI: https://doi.org/10.1080/03098269708725423
- Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications. https://doi.org/10.15358/9783800653614 DOI: https://doi.org/10.15358/9783800653614
- Herreid, C. F. (2011). Case study teaching. New Directions for Teaching and Learning, 2011(128), 31–40. https://doi.org/10.1002/tl.466 DOI: https://doi.org/10.1002/tl.466
- Herreid, C. F., & Schiller, N. A. (2013). Case studies and the flipped classroom. Journal of College Science Teaching, 42(5), 62–66.
- Hoag, K. A., Lillie, J. K., & Hoppe, R. B. (2005). Piloting case-based instruction in a didactic clinical immunology course. American Society for Clinical Laboratory Science, 18(4), 213–220.
- Jain, A. K. (2005). Management education and case method as a pedagogy. Vikalpa, 30(1), 77–84. https://doi.org/10.1177/0256090920050107 DOI: https://doi.org/10.1177/0256090920050107
- Kolachi, N. A., & Wajidi, A. Z. (2008). Business education in Pakistan: Identifying weaknesses and suggesting improvements. East West Journal of Economics and Business, 11(1–2).
- Leydesdorff, L., & Etzkowitz, H. (1998). The triple helix as a model for innovation studies. Science and Public Policy, 25(3), 195–203.
- Liedtka, J., & Ogilvie, T. (2011). Designing for growth: A design thinking tool kit for managers. Columbia University Press.
- Mahmood, K., & Shafique, F. (2010). Changing research scenario in Pakistan and demand for research qualified LIS professionals. Library Review, 59(4), 291-303. https://doi.org/10.1108/00242531011038596 DOI: https://doi.org/10.1108/00242531011038596
- Mars, M. M., & Rhoades, G. (2012). Socially oriented student entrepreneurship: A study of student change agency in the academic capitalism context. The Journal of Higher Education, 83(3), 435–459. https://doi.org/10.1353/jhe.2012.0015 DOI: https://doi.org/10.1080/00221546.2012.11777251
- McMahon, G. (2009). Critical Thinking and ICT integration in a Western Australian secondary school. Journal of Educational Technology & Society, 12(4), 269-281.
- Merseth, K. K., & Lacey, C. A. (1993). Weaving stronger fabric: The pedagogical promise of hypermedia and case methods in teacher education. Teaching and Teacher Education, 9(3), 283–299. https://doi.org/10.10 16/0742-051X(93)90044-H DOI: https://doi.org/10.1016/0742-051X(93)90044-H
- Ministry of Federal Education and Professional Training Government of Pakistan. (2015-16). Pakistan Education Statistics: National Education Management Information System, Academy of Educational Planning and Management.
- Nind, M. (2020). A new application for the concept of pedagogical content knowledge: Teaching advanced social science research methods. Oxford Review of Education, 46(2), 185–201. https://doi.org/10.1 080/03054985.2019.1644996 DOI: https://doi.org/10.1080/03054985.2019.1644996
- Nind, M., & Lewthwaite, S. (2018). Methods that teach: Developing pedagogic research methods, developing pedagogy. International Journal of Research & Method in Education, 41(4), 398–410. https://doi.org/ 10.1080/1743727X.2018.1427057 DOI: https://doi.org/10.1080/1743727X.2018.1427057
- Orlikowski, W. J., & Baroudi, J. J. (1991). Studying information technology in organizations: Research approaches and assumptions. Information Systems Research, 2(1), 1–28. https://doi.org/10.1287/isre.2.1.1 DOI: https://doi.org/10.1287/isre.2.1.1
- Pfeffer, J., & Fong, C. T. (2002). The end of business schools? Less success than meets the eye. Academy of Management Learning & Education, 1(1), 78–95. https://doi.org/10.5465/amle.2002.7373679 DOI: https://doi.org/10.5465/amle.2002.7373679
- Porter, L. W., & McKibbin, L. E. (1988). Management education and development: Drift or thrust into the 21st Century?. ERIC.
- Read, C. W., & Kleiner, B. H. (1996). Which training methods are effective? Management Development Review, 9(2), 24-29. https://doi.org/10.1108/09622519610111781 DOI: https://doi.org/10.1108/09622519610111781
- Waddock, S., & Lozano, J. M. (2013). Developing more holistic management education: Lessons learned from two programs. Academy of Management Learning & Education, 12(2), 265–284. https://doi.org/10.5465/ amle.2012.0002 DOI: https://doi.org/10.5465/amle.2012.0002
- Yin, R. (1984). Case study research. Beverly Hills. CA: Sage.
- Zgaga, P., Klemencic, M., Komljenovic, J., MiklaviÄ, K., Repac, I., & Jakacic, V. (2013). Higher education in the Western Balkans: reforms, development, trends. Key findings from field research. Faculty of Education, University of Ljubljana.
References
Barnes, L. B., Barnes, L. B., Christensen, C. R., Barnes, L. B., Hansen, A. J., & Hansen, T. L. (1994). Teaching and the case method: Text, cases, and readings. Harvard Business Press.
Bekkers, R., & Freitas, I. M. B. (2011). The performance of university-industry collaborations: Empirical evidence from the Netherlands. DRUID 2011 Summer Conference, Held, 15–17.
Bell, R. (2020). Developing entrepreneurial behaviours in the Chinese classroom through value creation pedagogy. Innovations in Education and Teaching International, 1–12. https://doi.org/10.10 80/14703297.2020.1793800 DOI: https://doi.org/10.1080/14703297.2020.1793800
Bennis, W. G., & O'Toole, J. (2005). How business schools have lost their way. Harvard Business Review, 83(5), 96–104.
Bratianu, C., Stanescu, D. F., & Mocanu, R. (2021). Exploring the knowledge management impact on business education. Sustainability, 13(4), 2313. https://doi.org/10.3390/su13042313 DOI: https://doi.org/10.3390/su13042313
Campbell, J. L. (2007). Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility. Academy of Management Review, 32(3), 946–967. https://doi.org/10.5465 /amr.2007.25275684 DOI: https://doi.org/10.5465/amr.2007.25275684
Cavaye, A. L. M. (1996). Case study research: A multiâ€faceted research approach for IS. Information Systems Journal, 6(3), 227–242. https://doi.org/10.1111/j.1365-2575.1996.tb00015.x DOI: https://doi.org/10.1111/j.1365-2575.1996.tb00015.x
Cavico, F. J., Heron, T., Mujtaba, B. G., & Pellet, P. (2007). Ethics and Information Technology Professionals: An Examination of Gender, Age, Career Stage, Education Level and Ethics Training Variables.
Cavico, F. J., & Mujtaba, B. G. (2009). The state of business schools, business education, and business ethics. Journal of Academic and Business Ethics, 2, 1.
Christensen, C. M., & Raynor, M. E. (2003). Why hard-nosed executives should care about management theory. Harvard Business Review, 81(9), 66–75.
Conger, J. A., & Xin, K. (2000). Executive education in the 21st century. Journal of Management Education, 24(1), 73–101. https://doi.org/10.1177/105256290002400106 DOI: https://doi.org/10.1177/105256290002400106
Cruikshank, J. L. (1987). A delicate experiment: the Harvard Business School, 1908-1945. Harvard Business Press.
Donnorummo, B. (2002). The emerging markets and the process of globalization. In The Emerging Markets and Higher Education (pp. 25–46). Routledge. https://doi.org/10.4324/9780203903353-8 DOI: https://doi.org/10.4324/9780203903353-8
Etzkowitz, H., & Leydesdorff, L. (2000). The dynamics of innovation: from National Systems and "Mode 2" to a Triple Helix of university-industry-government relations. Research Policy, 29(2), 109–123. https://doi.org/10.1016/S0048-7333(99)00055-4 DOI: https://doi.org/10.1016/S0048-7333(99)00055-4
Garvin, D. A. (2003). Making the case. Harvard Magazine, 106(1), 56–65.
Gibb, A., & Price, A. (2014). A compendium of pedagogies for teaching entrepreneurship. International Entrepreneurship Educators Program.
Gioia, D. A., & Corley, K. G. (2002). Being good versus looking good: Business school rankings and the Circean transformation from substance to image. Academy of Management Learning & Education, 1(1), 107–120. https://doi.org/10.5465/amle.2002.7373729 DOI: https://doi.org/10.5465/amle.2002.7373729
Gloeckler, G. (2005). Head of the class: Executive education programs that deliver real-world examples get the highest ratings. Business Week, 24.
Grant, R. (1997). A claim for the case method in the teaching of geography. Journal of Geography in Higher Education, 21(2), 171–185. https://doi.org/10.1080/03098269708725423 DOI: https://doi.org/10.1080/03098269708725423
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications. https://doi.org/10.15358/9783800653614 DOI: https://doi.org/10.15358/9783800653614
Herreid, C. F. (2011). Case study teaching. New Directions for Teaching and Learning, 2011(128), 31–40. https://doi.org/10.1002/tl.466 DOI: https://doi.org/10.1002/tl.466
Herreid, C. F., & Schiller, N. A. (2013). Case studies and the flipped classroom. Journal of College Science Teaching, 42(5), 62–66.
Hoag, K. A., Lillie, J. K., & Hoppe, R. B. (2005). Piloting case-based instruction in a didactic clinical immunology course. American Society for Clinical Laboratory Science, 18(4), 213–220.
Jain, A. K. (2005). Management education and case method as a pedagogy. Vikalpa, 30(1), 77–84. https://doi.org/10.1177/0256090920050107 DOI: https://doi.org/10.1177/0256090920050107
Kolachi, N. A., & Wajidi, A. Z. (2008). Business education in Pakistan: Identifying weaknesses and suggesting improvements. East West Journal of Economics and Business, 11(1–2).
Leydesdorff, L., & Etzkowitz, H. (1998). The triple helix as a model for innovation studies. Science and Public Policy, 25(3), 195–203.
Liedtka, J., & Ogilvie, T. (2011). Designing for growth: A design thinking tool kit for managers. Columbia University Press.
Mahmood, K., & Shafique, F. (2010). Changing research scenario in Pakistan and demand for research qualified LIS professionals. Library Review, 59(4), 291-303. https://doi.org/10.1108/00242531011038596 DOI: https://doi.org/10.1108/00242531011038596
Mars, M. M., & Rhoades, G. (2012). Socially oriented student entrepreneurship: A study of student change agency in the academic capitalism context. The Journal of Higher Education, 83(3), 435–459. https://doi.org/10.1353/jhe.2012.0015 DOI: https://doi.org/10.1080/00221546.2012.11777251
McMahon, G. (2009). Critical Thinking and ICT integration in a Western Australian secondary school. Journal of Educational Technology & Society, 12(4), 269-281.
Merseth, K. K., & Lacey, C. A. (1993). Weaving stronger fabric: The pedagogical promise of hypermedia and case methods in teacher education. Teaching and Teacher Education, 9(3), 283–299. https://doi.org/10.10 16/0742-051X(93)90044-H DOI: https://doi.org/10.1016/0742-051X(93)90044-H
Ministry of Federal Education and Professional Training Government of Pakistan. (2015-16). Pakistan Education Statistics: National Education Management Information System, Academy of Educational Planning and Management.
Nind, M. (2020). A new application for the concept of pedagogical content knowledge: Teaching advanced social science research methods. Oxford Review of Education, 46(2), 185–201. https://doi.org/10.1 080/03054985.2019.1644996 DOI: https://doi.org/10.1080/03054985.2019.1644996
Nind, M., & Lewthwaite, S. (2018). Methods that teach: Developing pedagogic research methods, developing pedagogy. International Journal of Research & Method in Education, 41(4), 398–410. https://doi.org/ 10.1080/1743727X.2018.1427057 DOI: https://doi.org/10.1080/1743727X.2018.1427057
Orlikowski, W. J., & Baroudi, J. J. (1991). Studying information technology in organizations: Research approaches and assumptions. Information Systems Research, 2(1), 1–28. https://doi.org/10.1287/isre.2.1.1 DOI: https://doi.org/10.1287/isre.2.1.1
Pfeffer, J., & Fong, C. T. (2002). The end of business schools? Less success than meets the eye. Academy of Management Learning & Education, 1(1), 78–95. https://doi.org/10.5465/amle.2002.7373679 DOI: https://doi.org/10.5465/amle.2002.7373679
Porter, L. W., & McKibbin, L. E. (1988). Management education and development: Drift or thrust into the 21st Century?. ERIC.
Read, C. W., & Kleiner, B. H. (1996). Which training methods are effective? Management Development Review, 9(2), 24-29. https://doi.org/10.1108/09622519610111781 DOI: https://doi.org/10.1108/09622519610111781
Waddock, S., & Lozano, J. M. (2013). Developing more holistic management education: Lessons learned from two programs. Academy of Management Learning & Education, 12(2), 265–284. https://doi.org/10.5465/ amle.2012.0002 DOI: https://doi.org/10.5465/amle.2012.0002
Yin, R. (1984). Case study research. Beverly Hills. CA: Sage.
Zgaga, P., Klemencic, M., Komljenovic, J., MiklaviÄ, K., Repac, I., & Jakacic, V. (2013). Higher education in the Western Balkans: reforms, development, trends. Key findings from field research. Faculty of Education, University of Ljubljana.