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IMPACT OF PAKISTAN TELEVISION’S INFOTAINMENT PROGRAM BAZM-E-TARIQ AZIZ ON YOUTH EDUCATION
Corresponding Author(s) : Muhammad Umair Chaudhary
Humanities & Social Sciences Reviews,
Vol. 9 No. 2 (2021): March
Abstract
Purpose of the study: The present study analyses the impact of PTV infotainment and the educative program Bazm-e-Tariq Aziz (Neelam Gher) on moulding the behaviours of youth in Pakistan. The purpose and, major focus of the study is to measure and analyses the effect of the Television program on youth education in Pakistan.
Methodology: Quantitative method was used in this study. In this regard, survey was conducted from the population having diverse demographics viz: gender, age group, and education etc.
Main Findings: The findings of the study depict that the PTV program Bazm-e-Tariq Aziz (Neelam Gher) has imparted knowledge, awareness, and education to the young population of Pakistan.
Application of this study: The study may be applied to examine the learning behaviour of youth through infotainment programs aired on Television.
Novelty / originality of this study: Electronic media plays a significant role in the dissemination of knowledge and education. Since the inception of Pakistan Television (PTV) in the country, it has been widely watched by the public of all age groups particularly the youth of the country. PTV has aired many informative and infotainment programs but the program Bazm-e-Tariq Aziz (Neelam Gher) has played a special role in educating the masses through its diverse style and programming.
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- Anjary, F. H., & Hassan, M. (2016). Media Discourse in Society: A Critical Analysis of a Pakistani Game Show. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 15(2016), 87-106.
- Brown, W. J. (1990). Prosocial effects of entertainment television in India. Asian Journal of Communication, 1(1), 113-135. https://doi.org/10.1080/01292989009359523 DOI: https://doi.org/10.1080/01292989009359523
- Coe, K., & Kuttner, P. J. (2018). Education coverage in television news: A typology and analysis of 35 years of topics. Aera Open, 4(1), 2332858417751694. https://doi.org/10.1177/2332858417751694 DOI: https://doi.org/10.1177/2332858417751694
- David, F., & Hertz, M. F. (2007). Electronic Media, Violence, and Adolescents: An Emerging Health Problem. Journal of Adolescent Health, 41, 1-5. https://doi.org/10.1016/j.jadohealth.2007.08.020 DOI: https://doi.org/10.1016/j.jadohealth.2007.08.020
- Do, M. P., & Kincaid, D. L. (2006). Impact of an entertainment-education television drama on health knowledge and behavior in Bangladesh: an application of propensity score matching. Journal of health communication, 11(3), 301-325. https://doi.org/10.1080/10810730600614045 DOI: https://doi.org/10.1080/10810730600614045
- Ekeanyanwu, N. T. (2011). Perceived role of entertainment television in shaping social behaviour of teenagers. The Nigerian Journal of Communication, 9(1), 154-182.
- Groombridge, B. (1966). Adult education and television, A comparative study in Canada, Czechoslovakia, and Japan.
- Kearney, M. S., & Levine, P. B. (2019). Early childhood education by television: Lessons from Sesame Street. American Economic Journal: Applied Economics, 11(1), 318-50. https://doi.org/10.1257/app.20170300 DOI: https://doi.org/10.1257/app.20170300
- Khattri, N. (2021, January 10). Television programmes among the youth of India: An analytical study. Institute of Media Studies, Shri Ramswaroop Memorial University, Uttar Pradesh, India. DOI: https://doi.org/10.2139/ssrn.3823648
- Klein, B. (2011). Entertaining ideas: Social issues in entertainment television. Media, Culture & Society, 33(6), 905-921. https://doi.org/10.1177/0163443711411008 DOI: https://doi.org/10.1177/0163443711411008
- Klein, B. (2013). Entertainment-education for the media-saturated: Audience perspectives on social issues in entertainment programming. European Journal of Cultural Studies, 16(1), 43-57. https://doi.org/10.1177/1 367549412457482 DOI: https://doi.org/10.1177/1367549412457482
- Marinov, R. (2020). Mapping the infotainment literature: Current trajectories and suggestions for future research. The communication review, 23(1), 1-28. https://doi.org/10.1080/10714421.2019.1682894 DOI: https://doi.org/10.1080/10714421.2019.1682894
- McAlone, N. (2017). Young people spend about twice as much time watching Netflix as live TV, and even more time on YouTube. Business Insider, 1.
- Morgan, S. E., Harrison, T. R., Chewning, L., Davis, L., & DiCorcia, M. (2007). Entertainment (mis) education: The framing of organ donation in entertainment television. Health communication, 22(2), 143-151. https://doi.org/10.1080/10410230701454114 DOI: https://doi.org/10.1080/10410230701454114
- Mtandika, N. (2013). The Role of Entertainment Television in Shaping Social Behaviour of Children. A case of Kinondoni Municipality in Dar Es Salaam Region (Doctoral dissertation, The Open University of Tanzania).
- Nadeem, U., Bashir, H. E., & Husain, S. (2020). Satire Shows Portrayed by Television and Political Education. Journal of Political Studies, 27(2), 87-95.
- Narasimhamurthy, N. (2014). Television as a dominant source of infotainment among youths in Bangalore city. Journal of Research and Method in Education, 4(5), 21-28. https://doi.org/10.9790/7388-04532128 DOI: https://doi.org/10.9790/7388-04532128
- Novikova, A. A. (2014). Infotainment on Russian TV as a tool of desacralization of Soviet myths and creation of a myth about the future. IC Revista CientÃfica de Información y Comunicación, 11, 229-244.
- Passanante Elman, J. (2010). After school special education: Rehabilitative television, teen citizenship, and compulsory able-bodiedness. Television & New Media, 11(4), 260-292. https://doi.org/10.1177/1527476 409357762 DOI: https://doi.org/10.1177/1527476409357762
- PEMRA. (2021, February 1). Pakistan Electronic Media Regulatory Authority. Retrieved from PEMRA website: www.pemra.org.pk
- PTV. (2021, January 12). Pakistan Television Corporation. Retrieved from PTV website: www.ptv.com.pk
- Raman.S & Kumar. S (2019). Effect of Television infotainment news on youth. UGC Journal No. 45489, 6(12).
- Riaz, S., & Arif, U. (2019). Influence of Foreign TV Programs on Fashion, Lifestyle and Language of Youth. Journal of Media Studies, 32(2).
- Saglik, A. P. D. M., & Ozturk, A. P. D. S. (2001). Television as an Educational Technology: Using Television at Open Education Faculty, Anadolu University. Turkish online journal of distance education, 2(1), 74-82.
- Singhal, A., & Rogers, E. M. (2001). The entertainment-education strategy in communication campaigns. Public communication campaigns, 3, 343-356. https://doi.org/10.4135/9781452233260.n28 DOI: https://doi.org/10.4135/9781452233260.n28
- Siraj, S. A. (2021, January 20). Role of Television in Distance Education in Pakistan TV as a Supplementary Source of Learning: Students Perspective (Doctoral dissertation, Bahauddin Zakaryia University Multan, Pakistan.). Retrieved from http://prr.hec.gov.pk/jspui/handle/123456789/5181
- Stockwell, S. (2004, September). Reconsidering the Fourth Estate: The functions of infotainment. In a conference of Australian Political Studies Association, University of Adelaide, 29 September-1 October 2004.
- Tahir, M., & Shafi, B. (2015). The Impact of Electronic Media on Youth Behavior regarding Informal Education in Peshawar, KPK. City University Research Journal, 5(2), 349-358.
- Wu, X. (2012, January 20). The Portrayal of Crime in Chinese TV Crime Infotainment Programs. Master’s Thesis submitted to the Department of Informatics and Media, Uppsala University, Sweden. Retrieved from https://www.diva-portal.org/smash/get/diva2:533183/FULLTEXT01.pdf
References
Anjary, F. H., & Hassan, M. (2016). Media Discourse in Society: A Critical Analysis of a Pakistani Game Show. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 15(2016), 87-106.
Brown, W. J. (1990). Prosocial effects of entertainment television in India. Asian Journal of Communication, 1(1), 113-135. https://doi.org/10.1080/01292989009359523 DOI: https://doi.org/10.1080/01292989009359523
Coe, K., & Kuttner, P. J. (2018). Education coverage in television news: A typology and analysis of 35 years of topics. Aera Open, 4(1), 2332858417751694. https://doi.org/10.1177/2332858417751694 DOI: https://doi.org/10.1177/2332858417751694
David, F., & Hertz, M. F. (2007). Electronic Media, Violence, and Adolescents: An Emerging Health Problem. Journal of Adolescent Health, 41, 1-5. https://doi.org/10.1016/j.jadohealth.2007.08.020 DOI: https://doi.org/10.1016/j.jadohealth.2007.08.020
Do, M. P., & Kincaid, D. L. (2006). Impact of an entertainment-education television drama on health knowledge and behavior in Bangladesh: an application of propensity score matching. Journal of health communication, 11(3), 301-325. https://doi.org/10.1080/10810730600614045 DOI: https://doi.org/10.1080/10810730600614045
Ekeanyanwu, N. T. (2011). Perceived role of entertainment television in shaping social behaviour of teenagers. The Nigerian Journal of Communication, 9(1), 154-182.
Groombridge, B. (1966). Adult education and television, A comparative study in Canada, Czechoslovakia, and Japan.
Kearney, M. S., & Levine, P. B. (2019). Early childhood education by television: Lessons from Sesame Street. American Economic Journal: Applied Economics, 11(1), 318-50. https://doi.org/10.1257/app.20170300 DOI: https://doi.org/10.1257/app.20170300
Khattri, N. (2021, January 10). Television programmes among the youth of India: An analytical study. Institute of Media Studies, Shri Ramswaroop Memorial University, Uttar Pradesh, India. DOI: https://doi.org/10.2139/ssrn.3823648
Klein, B. (2011). Entertaining ideas: Social issues in entertainment television. Media, Culture & Society, 33(6), 905-921. https://doi.org/10.1177/0163443711411008 DOI: https://doi.org/10.1177/0163443711411008
Klein, B. (2013). Entertainment-education for the media-saturated: Audience perspectives on social issues in entertainment programming. European Journal of Cultural Studies, 16(1), 43-57. https://doi.org/10.1177/1 367549412457482 DOI: https://doi.org/10.1177/1367549412457482
Marinov, R. (2020). Mapping the infotainment literature: Current trajectories and suggestions for future research. The communication review, 23(1), 1-28. https://doi.org/10.1080/10714421.2019.1682894 DOI: https://doi.org/10.1080/10714421.2019.1682894
McAlone, N. (2017). Young people spend about twice as much time watching Netflix as live TV, and even more time on YouTube. Business Insider, 1.
Morgan, S. E., Harrison, T. R., Chewning, L., Davis, L., & DiCorcia, M. (2007). Entertainment (mis) education: The framing of organ donation in entertainment television. Health communication, 22(2), 143-151. https://doi.org/10.1080/10410230701454114 DOI: https://doi.org/10.1080/10410230701454114
Mtandika, N. (2013). The Role of Entertainment Television in Shaping Social Behaviour of Children. A case of Kinondoni Municipality in Dar Es Salaam Region (Doctoral dissertation, The Open University of Tanzania).
Nadeem, U., Bashir, H. E., & Husain, S. (2020). Satire Shows Portrayed by Television and Political Education. Journal of Political Studies, 27(2), 87-95.
Narasimhamurthy, N. (2014). Television as a dominant source of infotainment among youths in Bangalore city. Journal of Research and Method in Education, 4(5), 21-28. https://doi.org/10.9790/7388-04532128 DOI: https://doi.org/10.9790/7388-04532128
Novikova, A. A. (2014). Infotainment on Russian TV as a tool of desacralization of Soviet myths and creation of a myth about the future. IC Revista CientÃfica de Información y Comunicación, 11, 229-244.
Passanante Elman, J. (2010). After school special education: Rehabilitative television, teen citizenship, and compulsory able-bodiedness. Television & New Media, 11(4), 260-292. https://doi.org/10.1177/1527476 409357762 DOI: https://doi.org/10.1177/1527476409357762
PEMRA. (2021, February 1). Pakistan Electronic Media Regulatory Authority. Retrieved from PEMRA website: www.pemra.org.pk
PTV. (2021, January 12). Pakistan Television Corporation. Retrieved from PTV website: www.ptv.com.pk
Raman.S & Kumar. S (2019). Effect of Television infotainment news on youth. UGC Journal No. 45489, 6(12).
Riaz, S., & Arif, U. (2019). Influence of Foreign TV Programs on Fashion, Lifestyle and Language of Youth. Journal of Media Studies, 32(2).
Saglik, A. P. D. M., & Ozturk, A. P. D. S. (2001). Television as an Educational Technology: Using Television at Open Education Faculty, Anadolu University. Turkish online journal of distance education, 2(1), 74-82.
Singhal, A., & Rogers, E. M. (2001). The entertainment-education strategy in communication campaigns. Public communication campaigns, 3, 343-356. https://doi.org/10.4135/9781452233260.n28 DOI: https://doi.org/10.4135/9781452233260.n28
Siraj, S. A. (2021, January 20). Role of Television in Distance Education in Pakistan TV as a Supplementary Source of Learning: Students Perspective (Doctoral dissertation, Bahauddin Zakaryia University Multan, Pakistan.). Retrieved from http://prr.hec.gov.pk/jspui/handle/123456789/5181
Stockwell, S. (2004, September). Reconsidering the Fourth Estate: The functions of infotainment. In a conference of Australian Political Studies Association, University of Adelaide, 29 September-1 October 2004.
Tahir, M., & Shafi, B. (2015). The Impact of Electronic Media on Youth Behavior regarding Informal Education in Peshawar, KPK. City University Research Journal, 5(2), 349-358.
Wu, X. (2012, January 20). The Portrayal of Crime in Chinese TV Crime Infotainment Programs. Master’s Thesis submitted to the Department of Informatics and Media, Uppsala University, Sweden. Retrieved from https://www.diva-portal.org/smash/get/diva2:533183/FULLTEXT01.pdf