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MODERNIZATION AND GLOBALIZATION IN THE AFTERMATH OF THE MASS MEDIA
Corresponding Author(s) : Muhammad Umair Chaudhary
Humanities & Social Sciences Reviews,
Vol. 9 No. 1 (2021): January
Abstract
Purpose of the study: This research is a humble effort to ascertain what constitutes the connection between our prevailing societies, culture, and mass media; it is an effort to delve into the realm of the circumstances and conditions that cause the three of them to be intertwined.
Methodology: Qualitative research method has been used to analyze & explore the confusing and increasing connection between predominant societies and mass media.
Main Findings: The cultural effervescence, richness, and vibrancy of the globe are at stake and this cannot be further ignored. Because of the unrelenting cultural promotion of the dominant powers by the use of the media in the developing world, the younger generation is blissfully unaware of the rich local cultures, traditions, and values that their predecessors held in these countries.
Application of the study: The present study may be applied to understand the consequences of Mass media after its advancement & globalization.
Keywords
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- Appadurai, A. (2010). Disjuncture and difference in the global cultural economy 1990. Cultural Theory: An Anthology, 282-295. https://doi.org/10.1177/026327690007002017 DOI: https://doi.org/10.1177/026327690007002017
- Ayoroa, P., Bailey, B., Crossen, A., & Geo-JaJa, M. A. (2010). Education in China: the urban/rural disparity explained. In Globalisation, ideology, and education policy reforms (pp. 89-113). Springer, Dordrecht. https://doi.org/10.1007/978-90-481-3524-0_7 DOI: https://doi.org/10.1007/978-90-481-3524-0_7
- Bennett, A. (2016). The festivalization of culture. Routledge.
- Billington, R., Strawbridge, S., Greensides, L. & Fitzsimons, A. (1992). Culture And Society: A Sociology of Culture (2nd ed.). MacMillan Press Ltd. https://doi.org/10.1007/978-1-349-21518-8 DOI: https://doi.org/10.1007/978-1-349-21518-8
- Burlacu, S., Gutu, C., & Matei, F. O. (2018). Globalization–pros and cons. Calitatea, 19(S1), 122-125.
- Cowen, P., Harrison, P., & Burns, T. (2012). Shorter Oxford textbook of psychiatry. Oxford university press. https://doi.org/10.1093/med/9780199605613.001.0001 DOI: https://doi.org/10.1093/med/9780199605613.001.0001
- Destek, M. A. (2020). Investigation on the role of economic, social, and political globalization on environment: evidence from CEECs. Environmental Science and Pollution Research, 27(27), 33601-33614. https://doi.o rg/10.1007/s11356-019-04698-x DOI: https://doi.org/10.1007/s11356-019-04698-x
- Dines, G., & Humez, J. M. (2003). Gender, race, and class in media: A text-reader. Sage.
- Ergashev, I., & Farxodjonova, N. (2020). Integration of national culture in the process of globalization. Journal of Critical Reviews, 7(2), 477. https://doi.org/10.31838/jcr.07.02.90 DOI: https://doi.org/10.31838/jcr.07.02.90
- Featherstone, M. (Ed.). (1990). Global culture: Nationalism, globalization and modernity (Vol. 2). Sage.
- Giddens, A. (2010). The rise and fall of New Labour. New Perspectives Quarterly, 27(3), 32-37. https://doi.org/10.1111/j.1540-5842.2010.01179.x DOI: https://doi.org/10.1111/j.1540-5842.2010.01179.x
- Kellner, D. (2011). Cultural studies, multiculturalism, and media culture. Gender, race, and class in media: A critical reader, 3, 7-18.
- Iwabuchi, K. (2019). Globalization, Digitalization, and Renationalization: Some Reflections from Japanese Cases. Situations, 12(1), 1-2.
- Leach, E. (1982). Social Anthropology. Glasgow: Fontana Paperbacks. pp.-124
- Ott, Brian L. & Mack, Robert L. (2010). Critical Media Studies: An Introduction. West Sussex: Philosophy, Religion, Art, and Custom. New York: Gordon Press.pp.-177
- Pieterse, J. N. (2015). Globalization and Culture: Global Mélange. Rowman & Littlefield.
- Pravdová, H. (2019). Trends in Media Globalization and Oligarchization. European Journal of Science and Theology, 15(3), 109-119.
- Ritzer, G., & Degli Esposti, P. (2020). Creative Destruction and Cultural Lag in the Digital Age. Sociology Between the Gaps: Forgotten and Neglected Topics, 5(1), 5.
- Shermanov, E. (2021). Role of mass media in the formation of participatory education in the context of globalization. Emergent: Journal of Educational Discoveries and Lifelong Learning (EJEDL), 2(06), 77-79.
- Smith, P. B., Fischer, R., Vignoles, V. L., & Bond, M. H. (2013). Understanding social psychology across cultures: Engaging with others in a changing world. Sage.
- Straubhaar, J. D. (2007). World television: From global to local. SAGE publications.
- Thompson, J. B. (1995). The media and modernity: A social theory of the media. Stanford University Press.
- Thussu, D. K. (2006). Media on the move: Global flow and contra-flow. Routledge. https://doi.org/1 0.4324/9780203001233
- Tomlinson, M. (2012). Graduate employability: A review of conceptual and empirical themes. Higher Education Policy, 25(4), 407-431. https://doi.org/10.1057/hep.2011.26 DOI: https://doi.org/10.1057/hep.2011.26
- Tylor, E.B. (2004). Primitive Culture: Researches into the Development of Mythology. Wiley-Blackwell. pp.-11.
References
Appadurai, A. (2010). Disjuncture and difference in the global cultural economy 1990. Cultural Theory: An Anthology, 282-295. https://doi.org/10.1177/026327690007002017 DOI: https://doi.org/10.1177/026327690007002017
Ayoroa, P., Bailey, B., Crossen, A., & Geo-JaJa, M. A. (2010). Education in China: the urban/rural disparity explained. In Globalisation, ideology, and education policy reforms (pp. 89-113). Springer, Dordrecht. https://doi.org/10.1007/978-90-481-3524-0_7 DOI: https://doi.org/10.1007/978-90-481-3524-0_7
Bennett, A. (2016). The festivalization of culture. Routledge.
Billington, R., Strawbridge, S., Greensides, L. & Fitzsimons, A. (1992). Culture And Society: A Sociology of Culture (2nd ed.). MacMillan Press Ltd. https://doi.org/10.1007/978-1-349-21518-8 DOI: https://doi.org/10.1007/978-1-349-21518-8
Burlacu, S., Gutu, C., & Matei, F. O. (2018). Globalization–pros and cons. Calitatea, 19(S1), 122-125.
Cowen, P., Harrison, P., & Burns, T. (2012). Shorter Oxford textbook of psychiatry. Oxford university press. https://doi.org/10.1093/med/9780199605613.001.0001 DOI: https://doi.org/10.1093/med/9780199605613.001.0001
Destek, M. A. (2020). Investigation on the role of economic, social, and political globalization on environment: evidence from CEECs. Environmental Science and Pollution Research, 27(27), 33601-33614. https://doi.o rg/10.1007/s11356-019-04698-x DOI: https://doi.org/10.1007/s11356-019-04698-x
Dines, G., & Humez, J. M. (2003). Gender, race, and class in media: A text-reader. Sage.
Ergashev, I., & Farxodjonova, N. (2020). Integration of national culture in the process of globalization. Journal of Critical Reviews, 7(2), 477. https://doi.org/10.31838/jcr.07.02.90 DOI: https://doi.org/10.31838/jcr.07.02.90
Featherstone, M. (Ed.). (1990). Global culture: Nationalism, globalization and modernity (Vol. 2). Sage.
Giddens, A. (2010). The rise and fall of New Labour. New Perspectives Quarterly, 27(3), 32-37. https://doi.org/10.1111/j.1540-5842.2010.01179.x DOI: https://doi.org/10.1111/j.1540-5842.2010.01179.x
Kellner, D. (2011). Cultural studies, multiculturalism, and media culture. Gender, race, and class in media: A critical reader, 3, 7-18.
Iwabuchi, K. (2019). Globalization, Digitalization, and Renationalization: Some Reflections from Japanese Cases. Situations, 12(1), 1-2.
Leach, E. (1982). Social Anthropology. Glasgow: Fontana Paperbacks. pp.-124
Ott, Brian L. & Mack, Robert L. (2010). Critical Media Studies: An Introduction. West Sussex: Philosophy, Religion, Art, and Custom. New York: Gordon Press.pp.-177
Pieterse, J. N. (2015). Globalization and Culture: Global Mélange. Rowman & Littlefield.
Pravdová, H. (2019). Trends in Media Globalization and Oligarchization. European Journal of Science and Theology, 15(3), 109-119.
Ritzer, G., & Degli Esposti, P. (2020). Creative Destruction and Cultural Lag in the Digital Age. Sociology Between the Gaps: Forgotten and Neglected Topics, 5(1), 5.
Shermanov, E. (2021). Role of mass media in the formation of participatory education in the context of globalization. Emergent: Journal of Educational Discoveries and Lifelong Learning (EJEDL), 2(06), 77-79.
Smith, P. B., Fischer, R., Vignoles, V. L., & Bond, M. H. (2013). Understanding social psychology across cultures: Engaging with others in a changing world. Sage.
Straubhaar, J. D. (2007). World television: From global to local. SAGE publications.
Thompson, J. B. (1995). The media and modernity: A social theory of the media. Stanford University Press.
Thussu, D. K. (2006). Media on the move: Global flow and contra-flow. Routledge. https://doi.org/1 0.4324/9780203001233
Tomlinson, M. (2012). Graduate employability: A review of conceptual and empirical themes. Higher Education Policy, 25(4), 407-431. https://doi.org/10.1057/hep.2011.26 DOI: https://doi.org/10.1057/hep.2011.26
Tylor, E.B. (2004). Primitive Culture: Researches into the Development of Mythology. Wiley-Blackwell. pp.-11.