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MOTIVATION AND OBSTACLES FACED BY WOMEN HALAL FASHION ENTREPRENEURS AND ROLE OF THE BUSINESS ON WOMEN'S ECONOMIC EMPOWERMENTIN YOGYAKARTA INDONESIA
Corresponding Author(s) : Andri Martiana
Humanities & Social Sciences Reviews,
Vol. 6 No. 2 (2018)
Abstract
Purpose – The aim of this paper is to analyze motivation and obstacles of women entrepreneurs in running their business and how the role of the business on women economic empowerment.
Design/Methodology/Approach – The data were collected through an in-depth interviews on three key informants and survey via structured questionnaires conducted on 42 of entrepreneurs and female employees in the field of halal fashion in Yogyakarta city and its surrounding districts to gather information on their motivation and constraints in running the business and also the role of the business to the respondent’s economic empowerment. Using the mixed methods, the research is conducted in Yogyakarta province which is an example of cultural diversity as an educational and cultural center in Indonesia.
Findings – The result of this study show that motivation in running a business comes from themselves affected by the existing environment. The obstacles encountered are the high price of raw material causing highly production costs and highly selling price. Meanwhile, capital problem associated with the lack of confidence especially in the Islamic financial institutions also occurred. The results of chi-square test show that the business play a role in empowering the economics of the respondents through employment opportunities, income, and increased authority on making decisions. The special programs / training supported by technologyin business practice should be held to improve the quality of existing business.
Practical implications – The practical implications extend to policy holders and practitioners in Islamic finance and banking to improve the better cooperation between halal capital providers and entrepreneurs in order to develop halal fashion business in Indonesia
Originality/value – This study is one of the first to investigate the motivation and obstacles of women entrepreneurs in running their business and how the role of the businesson their economic empowerment in Yogyakarta Indonesia.
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1. Asy’arie, Musa.2007. ISLAM,EtosKerja&PemberdayaanEkonomiUmat. Yogyakarta: LESFI, 1st Edition.
2. Bahtiar,Deni Suta. 2009. Berjilbab dan Tren Buka Aurat, Yogyakarta: Mitra Pustaka.
3. Bakhtiar, Ekky, dkk. 2013.HeviyanaPeloporPemberdayaanPerempuan, Yogyakarta: PustakaDinamika.
4. Creswell, J.W. 2012. RESEARCH DESIGN,PendekatanKualitatif, Kuantitatif, dan Mixed, Third Edition, Yogyakarta: PustakaPelajar.
5. Labib.2006. Aneka ProblematikaWanita Modern. Surabaya: BINTANG USAHA JAYA.
6. Latiff, N.S. and Yusof, N.A. 2016. "A methodology for facial measurement towards the establishment of ready-to-wear hijab sizing", International Journal of Clothing Science and Technology, Vol. 28 Issue: 6, pp.841-853.
7. Nugraha, Rahmadya Putra. Fashion sebagai Pencitraan Diri dan Identitas Budaya, Artikel diakses dari http://komunikasi.unsoed.ac.id/sites/default/files/46.Rahmadya%20Putra-umb.pdf 22nd April 2017 10:30 a.m.
8. O’Cass, A., Lee, W.J., Siahtiri, V. 2013. "Can Islam and status consumption live together in the house of fashion clothing?", Journal of Fashion Marketing and Management: An International Journal, Vol. 17 Issue: 4, pp.440-459.
9. Pula, Fellanze and Justina Shiroka. 2016. “Economic Empowerment Of Women in Kosovo and Factors that Directly Influence Women’s Economic Empowermentâ€. 15th International Scientific Conference on Economic and Social Development - Human Resources Development Varazdin 9-10 June 2016.
10. Rahman, F.K., et al. 2017. "Maqashid Al-Shari’ah-based performance measurement for the halal industry", Humanomics, Vol. 33 Issue: 3, pp.357-370
11. Rezai, Zainalabidin and Mad. 2012. "Nonâ€Muslim consumers' understanding of Halal principles in Malaysia", Journal of Islamic Marketing, Vol. 3 Issue: 1, pp.35-46.
12. Usman, Sunyoto.2012. Pembangunan danPemberdayaanMasyarakat. Yogyakarta: PustakaPelajar, 7th edition.
13. Yasin, Abdul Sahar. 2015. World Hijab Days, PerisaiPanah-panahIblisdari Pena Beracun. Yogyakarta: Salma Idea.
References
2. Bahtiar,Deni Suta. 2009. Berjilbab dan Tren Buka Aurat, Yogyakarta: Mitra Pustaka.
3. Bakhtiar, Ekky, dkk. 2013.HeviyanaPeloporPemberdayaanPerempuan, Yogyakarta: PustakaDinamika.
4. Creswell, J.W. 2012. RESEARCH DESIGN,PendekatanKualitatif, Kuantitatif, dan Mixed, Third Edition, Yogyakarta: PustakaPelajar.
5. Labib.2006. Aneka ProblematikaWanita Modern. Surabaya: BINTANG USAHA JAYA.
6. Latiff, N.S. and Yusof, N.A. 2016. "A methodology for facial measurement towards the establishment of ready-to-wear hijab sizing", International Journal of Clothing Science and Technology, Vol. 28 Issue: 6, pp.841-853.
7. Nugraha, Rahmadya Putra. Fashion sebagai Pencitraan Diri dan Identitas Budaya, Artikel diakses dari http://komunikasi.unsoed.ac.id/sites/default/files/46.Rahmadya%20Putra-umb.pdf 22nd April 2017 10:30 a.m.
8. O’Cass, A., Lee, W.J., Siahtiri, V. 2013. "Can Islam and status consumption live together in the house of fashion clothing?", Journal of Fashion Marketing and Management: An International Journal, Vol. 17 Issue: 4, pp.440-459.
9. Pula, Fellanze and Justina Shiroka. 2016. “Economic Empowerment Of Women in Kosovo and Factors that Directly Influence Women’s Economic Empowermentâ€. 15th International Scientific Conference on Economic and Social Development - Human Resources Development Varazdin 9-10 June 2016.
10. Rahman, F.K., et al. 2017. "Maqashid Al-Shari’ah-based performance measurement for the halal industry", Humanomics, Vol. 33 Issue: 3, pp.357-370
11. Rezai, Zainalabidin and Mad. 2012. "Nonâ€Muslim consumers' understanding of Halal principles in Malaysia", Journal of Islamic Marketing, Vol. 3 Issue: 1, pp.35-46.
12. Usman, Sunyoto.2012. Pembangunan danPemberdayaanMasyarakat. Yogyakarta: PustakaPelajar, 7th edition.
13. Yasin, Abdul Sahar. 2015. World Hijab Days, PerisaiPanah-panahIblisdari Pena Beracun. Yogyakarta: Salma Idea.