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CONSUMERS’ PARSIMONY OF MOBILE INTERNET BANKING USAGE IN MALAYSIA
Corresponding Author(s) : Lim Foo-Wah
Humanities & Social Sciences Reviews,
Vol. 7 No. 1 (2019): January
Abstract
Purpose of the Study: The objective of this study is to empirically investigate the determinants of the adoption of mobile Internet Banking in Malaysia. However, the slow growth of mobile Internet banking usage as comparison to online Internet Banking increases the concern on the adoption and parsimony issues of mobile Internet banking (MI-Banking) usage in managing personal finances and banking activities.
Methodology: Self-administered survey was applied and analyzed by using V-Base structural equation modeling. The responses of 358 respondents were analyzed by using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) technique.
Results: The findings of this study revealed that perceived ease of use, perceived usefulness, and perceived risk significantly influenced the adoption of mobile internet banking, while perceived ease of use was found to have the greatest influence on the overall adoption of mobile internet banking. At the same token, perceived ease of use was found to have a significant influence on perceived usefulness.
Implications: The application of mobile internet services has increased and mobile phones are becoming significant tools for managing and controlling personal finances and spending. Thus, a study was conducted to seek clarification on the predictors of mobile Internet banking adoption among Malaysians that will embark further and deeper studies in the context of mobile Internet Banking.
Keywords
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References
Abadi, H. R. D., Ranjbarian, B., & Zade, F. K. (2012). Investigate the Customers’ Behavioral Intention to Use Mobile Banking Based on TPB, TAM and Perceived Risk (A Case Study in Meli Bank). International Journal of Academic Research in Business and Social Sciences, 2(10), 312–322.
Aboelmaged, M. G., & Gebba, T. R. (2013). Mobile Banking Adoption : An Examination of Technology Acceptance Model and Theory of Planned Behavior. International Journal of Business Research and Development, 2(1), 35–50. DOI: https://doi.org/10.24102/ijbrd.v2i1.263
Ahmad, R. (2014). No Online and mobile banking also at risk. The Star Online. Retrieved from http://www.thestar.com.my/news/nation/2014/10/02/online-and-mobile-banking-also-at-risk-expert-msia-in-a-regional-zone-of-opportunity-for-crooks/Accessed on 19 April 2018.
Akturan, U., & Tezcan, N. (2012). Mobile banking adoption of the youth market: Perceptions and intentions. Marketing Intelligence & Planning, 30(4): 444–459. http://doi.org/10.1108/02634501211231928 Accessed on 24 April 2018. DOI: https://doi.org/10.1108/02634501211231928
Alalwan, A. A., Dwivedi, Y. K., Rana, N. P. P., & Williams, M. D. (2016a). Consumer adoption of mobile banking in Jordan. Journal of Enterprise Information Management, 29(1), 118–139. http://doi.org/10.1108/JEIM-04-2015-0035
Alalwan, A. A., Dwivedi, Y. K., Rana, N. P. P., & Williams, M. D. (2016b). Consumer adoption of mobile banking in Jordan. Journal of Enterprise Information Management, 29(1), 118–139. http://doi.org/10.1108/JEIM-04-2015-0035Accessed on 19 July 2018. DOI: https://doi.org/10.1108/JEIM-04-2015-0035
Al-Jabri, I. M., & Sohail, M. S. (2012). Mobile banking adoption: application of diffusion of innovation theory. Journal of Electronic Commerce Research, 13(4), 379–391.
Al-Nasser, M., Islam, R., Abidin, I. S. Z., Azam, M. & Prabhakar, A. C. (2015). Analysis of E-service Quality through Online Shopping. Research Journal of Business Management, 9(3): 422-442. DOI: https://doi.org/10.3923/rjbm.2015.422.442
Al-Nasser, M., Yusoff, R. Z., Islam, R. & ALNasser, A. (2014). Effects of Consumers’ Trust and Attitude toward Online Shopping. American Journal of Economics and Business Administration, 6(2): 58-71. ISSN: 1945-5488. DOI: https://doi.org/10.3844/ajebasp.2014.58.71
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Cuong, D. X., Linh, P. T., & Ha, P. N. (2015). Factors Affecting Intention to Use Facebook-Banking of Generation Y in Vietnam. International Journal of Financial Research, 6(4), 68–75. http://doi.org/10.5430/ijfr.v6n4p68. Accessed on 19 April 2018. DOI: https://doi.org/10.5430/ijfr.v6n4p68
Dannar, P. R. (2013). Millennials : What They Offer Our Organizations and How Leaders Can Make Sure They Deliver Millennials : The Journal of Values-Based Leadership, 6(1), 1–11.
Daud, N. M., Ezalin, N., Kassim, M., Seri, W., Wan, R., Said, M., & Noor, M. M. (2011). Determining Critical Success Factors of Mobile Banking Adoption in Malaysia. Australian Journal of Basic and Applied Sciences, 5(9), 252–265.
Davis, F. D. (1989). Perceived Usefulness, Perceived East of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319–340. http://doi.org/10.1016/S0305-0483(98)00028-0. Accessed on 19 January 2019. DOI: https://doi.org/10.2307/249008
Debasish, S. S., & Dey, S. (2015). Factors Affecting Adoption of Mobile Banking : An Empirical Study in the State of Odisha, 9519(February 2012).
Dumeresque, D. (2012). The net generation: its impact on the business landscape. Strategic Direction, 28(9), 3–5. http://doi.org/10.1108/02580541211256611 DOI: https://doi.org/10.1108/02580541211256611
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Faniran, A. O., & Odumeru, J. A. (2015). Acceptance of Mobile Banking in Nigeria : A Modified TAM Approach, 39–49.
Faria, M. G. (2012). Mobile Banking Adoption SubtÃtulo A novel model in the Portuguese context Nome completo do Candidato, 1–43.
Gummerus, J., & Pihlström, M. (2011). Context and mobile services’ value-in-use. Journal of Retailing and Consumer Services, 18(6), 521–533. http://doi.org/10.1016/j.jretconser.2011.07.002. Accessed on 19 April 2018. DOI: https://doi.org/10.1016/j.jretconser.2011.07.002
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Hosseini, M. H., Fatemifar, A., & Rahimzadeh, M. (2015). Effective Factors of the Adoption of Mobile Banking Services By Customers, 4(6), 1–13. DOI: https://doi.org/10.12816/0018964
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Kaifi, B. A., Nafei, W. A., Khanfar, N. M., & Kaifi, M. M. (2012). A Multi-Generational Workforce: Managing and Understanding Millennials. International Journal of Business and Management, 7(24). http://doi.org/10.5539/ijbm.v7n24p88.Accessed on 27 July 2018. DOI: https://doi.org/10.5539/ijbm.v7n24p88
Knutsen, L., Constantiou, I. D., & Damsgaard, J. (2005). Acceptance and Perceptions of Advanced Mobile Services: Alterations during a Field Study. In International Conference on Mobile Business (ICMB’05) (pp. 326–332). IEEE. http://doi.org/10.1109/ICMB.2005.13. Accessed on 27 July 2018. DOI: https://doi.org/10.1109/ICMB.2005.13
Koenig-Lewis, N., Palmer, A., & Moll, A. (2010). Predicting young consumers’ take up of mobile banking services. International Journal of Bank Marketing, 28(5), 410–432. http://doi.org/10.1108/02652321011064917.Accessed on 27 July 2018. DOI: https://doi.org/10.1108/02652321011064917
Lapaseotes, C. (2015). THE FOCUS MY MILLENIAL GENERATION NEEDS, 203–205. Retrieved from http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1370&context=rangebeefcowsymp. Accessed on 27 July 2018.
Laukkanen, T., & Cruz, P. (2010). What determines mobile banking non-adoption? Australian and New Zealand Marketing Academy (ANZMAC) Conference, 10. Retrieved from http://www.anzmac.org/conference_archive/2010/pdf/ANZMAC10Final00387.pdf
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Maduku, D. K. (2014). Behavioral intention towards mobile banking usage by south african retail banking clients. Investment Management and Financial Innovations, 11(3), 58–72.
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