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TOURISM ATTRACTION IN RUSSIAN REGIONS IN CYBERSPACE: NEW TENDENCIES OF TOURISM MEDIA MARKETING
Corresponding Author(s) : Elena V. Frolova
Humanities & Social Sciences Reviews,
Vol. 7 No. 4 (2019): July
Abstract
Purpose: The present study was aimed at investigating the characteristics of tourist media content in cyberspace. The characteristics regarding the reflection and survey of tourist attractions in the Russian regions were also analyzed.
Methodology: Data on the empirical research field was collected through tourist feedback on the Internet, as well as other social studies studied the wide-ranging relationship of users with media space. Visual media and contemporary time were identified among the most well-known sources of information about services and tourist facilities. Available sentiments with a variety of information available in cyberspace included: inclusive communication, comprehensiveness, pragmatism and using literal communication and providing easy access. In this paper, the outcomes of the outlook for tourism advancement by the help of the media were also discussed.
Result: Tourism media, as well as the expansion flow and evolution regarding receiving and construction and increasing the information to respond to the key questions of the development of the tourism industry, were studied such as infrastructure equipment and services and the potential of the tourist industry. The content of cyber media was found to be helpful in consolidating the issues and modes and practical cases of various tourist groups, as well as representing the expectations and interests of tourism industry consumers. The popularity of media content has created vast opportunities for creators and users of information including personalization of demands, flexible communication, and the feasibility of introducing characters by presenting in virtual online space about the time spent on holidays.
Applications: This research can be used for the universities, teachers and education students.
Novelty/Originality: In this research, the model of the tourist attraction in Russian regions in cyberspace: new tendencies of tourism media marketing is presented in a comprehensive and complete manner.
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- Anokhov, 2017 – Anokhov I. (2017). From mass broadcasting to mass participation. Theory and practice of journalism, 6 (4), 482-495.
- Apanasyuk & Bodnya, 2018 – Apanashuk L.A. & Bodnja A.A. (2018). Social media as an innovative tool to promote the hospitality and tourism industry. The azimuth of research: pedagogy and psychology, 7 (22), P. 19-22.
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- Choreva, Golev, 2016 – Choreva L. V., Golev M. S. (2016) Information technologies in the system of tourist destination services promotion to the international market // Theory and practice of service: Economics, social sphere, technologies. №2. P. 41-46
- Etcuban, J. O., Campanilla, B. S., & Horteza, A. D. (2019). The Use of Mathcad in the Achievement of Education Students in Teaching College Algebra in a University. International Electronic Journal of Mathematics Education, 14(2), 341-351. https://doi.org/10.29333/iejme/5718 DOI: https://doi.org/10.29333/iejme/5718
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- Khoshkhoo, M. H. I., & Yousefi, H. (2018). The relationships between marketing variables and their effects on each other. Opción, 34, 83-96.
- Kryukova et al. 2016 – Kryukova E. M., Mosalev A. I., Yukhin K. E., Drobyshev E. A.(2016) Social media Technologies in tourism and hospitality industry. Social policy and sociology. Vol. 15. № 6 (119). P. 25-33. https://doi.org/10.17922/2071-3665-2016-15-6-25-33 DOI: https://doi.org/10.17922/2071-3665-2016-15-6-25-33
- Lobão, J., & Pereira, C. (2016). Looking for Psychological Barriers in nine European Stock Market Indices. Dutch Journal of Finance and Management, 1(1), 39. https://doi.org/10.20897/lectito.201639 DOI: https://doi.org/10.20897/lectito.201639
- McWha, Beeton, 2018 – McWha M., Beeton S. (2018)Engaging with popular media through tourism: A brief introduction. Tourist Studies, vol. 18, 3: pp. 257-260. https://doi.org/10.1177/1468797618782254 DOI: https://doi.org/10.1177/1468797618782254
- Missaoui et al, 2019 – Missaoui, S., Kassem, F., Viviani, M. et al. (2019)LOOKER: a mobile, personalized recommender system in the tourism domain based on social media user-generated content. Personal and Ubiquitous Computing. pp 1–17. https://doi.org/10.1007/s00779-018-01194-w DOI: https://doi.org/10.1007/s00779-018-01194-w
- Nguyen, et al, 2017 – Nguyen, T.T., Camacho, D. & Jung, J.E. (2017) Identifying and ranking cultural heritage resources on geotagged social media for smart cultural tourism services. Personal and Ubiquitous Computing. Volume 21, Issue 2, pp 267–279. https://doi.org/10.1007/s00779-016-0992-y DOI: https://doi.org/10.1007/s00779-016-0992-y
- Platov, Tarchokov, 2018 – Platov A.V., Tarchokov S.K. (2018) Online Reputation management in tourism: managing social media content. Scientific Bulletin of the MGIIT. № 2 (52). P. 48-52.
- Rudenko, Kotlyarova, 2017 – Rudenko A. M., & Kotlyarova.B. (2017). The impact of mass communication on modern society. Media education, (3), 134-142.
- Ryabova et al, 2018 – Ryabova T.; Frolova E.; Rogach O. (2018) Interaction of participants of the educational process in the online network space: trends in the development of a new media reality. Mediaobrazovanie-media education Issue: 3 Pages: 140-146
- Sigala, 2015 – Sigala, M. (2015) Social media marketing in tourism and hospitality. Information Technology & Tourism. Volume 15, Issue 2, pp 181–183. https://doi.org/10.1007/s40558-015-0024-1 DOI: https://doi.org/10.1007/s40558-015-0024-1
- Tilly et al, 2015 – Tilly R., Fischbach, K. & Schoder, D. (2015) Mineable or messy? Assessing the quality of macro-level tourism information derived from social media. Electronic Markets. Volume 25, Issue 3, pp 227–241. https://doi.org/10.1007/s12525-015-0181-2 DOI: https://doi.org/10.1007/s12525-015-0181-2
- Vinichenko, 2017 – Vinichenko, M. V., Karacsony, P., Demchenko, T. S.,Ilyin, I. W., Makushkin, A. S. (2017). Improvement of youth personnel policy: social inspection Eurasian journal of analytical chemistry, 12 (7B), 1069-1077. https://doi.org/10.12973/ejac.2017.00232a DOI: https://doi.org/10.12973/ejac.2017.00232a
- Vu et al, 2017 – Vu H.Q., Li G., Law R., Zhang Y. (2017) Tourist Activity Analysis by Leveraging Mobile Social Media Data. Journal of Travel Research, vol. 57, 7: pp. 883-898. https://doi.org/10.1177/0047287517722232 DOI: https://doi.org/10.1177/0047287517722232
References
Anokhov, 2017 – Anokhov I. (2017). From mass broadcasting to mass participation. Theory and practice of journalism, 6 (4), 482-495.
Apanasyuk & Bodnya, 2018 – Apanashuk L.A. & Bodnja A.A. (2018). Social media as an innovative tool to promote the hospitality and tourism industry. The azimuth of research: pedagogy and psychology, 7 (22), P. 19-22.
Belevantseva, Lebedeva, 2015 – Belevantseva M. A., Lebedeva T. E. (2015) Social media potential in tourism. In the collection: economics, law, education: regional aspect collection of scientific papers IX interuniversity scientific conference. 2015. P. 128-133.
Carreto, C., Gêgo, D., & Figueiredo, L. (2018). An Eye-gaze Tracking System for Teleoperation of a Mobile Robot. Journal of Information Systems Engineering & Management, 3(2), 16. https://doi.org/10.20897/jisem.201816 DOI: https://doi.org/10.20897/jisem.201816
Choreva, Golev, 2016 – Choreva L. V., Golev M. S. (2016) Information technologies in the system of tourist destination services promotion to the international market // Theory and practice of service: Economics, social sphere, technologies. №2. P. 41-46
Etcuban, J. O., Campanilla, B. S., & Horteza, A. D. (2019). The Use of Mathcad in the Achievement of Education Students in Teaching College Algebra in a University. International Electronic Journal of Mathematics Education, 14(2), 341-351. https://doi.org/10.29333/iejme/5718 DOI: https://doi.org/10.29333/iejme/5718
John et al, 2018 – John S., Larke R. & Kilgour M. (2018) Applications of social media for medical tourism marketing: an empirical analysis, Anatolia, 29:4, 553-565, https://doi.org/10.1080/13032917.2018.1473261 DOI: https://doi.org/10.1080/13032917.2018.1473261
Khoshkhoo, M. H. I., & Yousefi, H. (2018). The relationships between marketing variables and their effects on each other. Opción, 34, 83-96.
Kryukova et al. 2016 – Kryukova E. M., Mosalev A. I., Yukhin K. E., Drobyshev E. A.(2016) Social media Technologies in tourism and hospitality industry. Social policy and sociology. Vol. 15. № 6 (119). P. 25-33. https://doi.org/10.17922/2071-3665-2016-15-6-25-33 DOI: https://doi.org/10.17922/2071-3665-2016-15-6-25-33
Lobão, J., & Pereira, C. (2016). Looking for Psychological Barriers in nine European Stock Market Indices. Dutch Journal of Finance and Management, 1(1), 39. https://doi.org/10.20897/lectito.201639 DOI: https://doi.org/10.20897/lectito.201639
McWha, Beeton, 2018 – McWha M., Beeton S. (2018)Engaging with popular media through tourism: A brief introduction. Tourist Studies, vol. 18, 3: pp. 257-260. https://doi.org/10.1177/1468797618782254 DOI: https://doi.org/10.1177/1468797618782254
Missaoui et al, 2019 – Missaoui, S., Kassem, F., Viviani, M. et al. (2019)LOOKER: a mobile, personalized recommender system in the tourism domain based on social media user-generated content. Personal and Ubiquitous Computing. pp 1–17. https://doi.org/10.1007/s00779-018-01194-w DOI: https://doi.org/10.1007/s00779-018-01194-w
Nguyen, et al, 2017 – Nguyen, T.T., Camacho, D. & Jung, J.E. (2017) Identifying and ranking cultural heritage resources on geotagged social media for smart cultural tourism services. Personal and Ubiquitous Computing. Volume 21, Issue 2, pp 267–279. https://doi.org/10.1007/s00779-016-0992-y DOI: https://doi.org/10.1007/s00779-016-0992-y
Platov, Tarchokov, 2018 – Platov A.V., Tarchokov S.K. (2018) Online Reputation management in tourism: managing social media content. Scientific Bulletin of the MGIIT. № 2 (52). P. 48-52.
Rudenko, Kotlyarova, 2017 – Rudenko A. M., & Kotlyarova.B. (2017). The impact of mass communication on modern society. Media education, (3), 134-142.
Ryabova et al, 2018 – Ryabova T.; Frolova E.; Rogach O. (2018) Interaction of participants of the educational process in the online network space: trends in the development of a new media reality. Mediaobrazovanie-media education Issue: 3 Pages: 140-146
Sigala, 2015 – Sigala, M. (2015) Social media marketing in tourism and hospitality. Information Technology & Tourism. Volume 15, Issue 2, pp 181–183. https://doi.org/10.1007/s40558-015-0024-1 DOI: https://doi.org/10.1007/s40558-015-0024-1
Tilly et al, 2015 – Tilly R., Fischbach, K. & Schoder, D. (2015) Mineable or messy? Assessing the quality of macro-level tourism information derived from social media. Electronic Markets. Volume 25, Issue 3, pp 227–241. https://doi.org/10.1007/s12525-015-0181-2 DOI: https://doi.org/10.1007/s12525-015-0181-2
Vinichenko, 2017 – Vinichenko, M. V., Karacsony, P., Demchenko, T. S.,Ilyin, I. W., Makushkin, A. S. (2017). Improvement of youth personnel policy: social inspection Eurasian journal of analytical chemistry, 12 (7B), 1069-1077. https://doi.org/10.12973/ejac.2017.00232a DOI: https://doi.org/10.12973/ejac.2017.00232a
Vu et al, 2017 – Vu H.Q., Li G., Law R., Zhang Y. (2017) Tourist Activity Analysis by Leveraging Mobile Social Media Data. Journal of Travel Research, vol. 57, 7: pp. 883-898. https://doi.org/10.1177/0047287517722232 DOI: https://doi.org/10.1177/0047287517722232