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THE MANIPULATIVE CAPACITY OF MASS MEDIA
Corresponding Author(s) : Olga Nikolaevna Goryacheva
Humanities & Social Sciences Reviews,
Vol. 7 No. 6 (2019): November
Abstract
Purpose: The relevance of work is connected with understanding that the policy turns into the media process. Problematic is an allocation in a huge flow of information of the most priority and significant: consciousness of the recipient is considerably overloaded; the individual does not manage to carry out the analysis of the obtained information, and only gives it a superficial emotional assessment
Methodology: The method of comparison is used for the correlation of political media reality with reality. The method of the analysis of empirical data of political activity promotes the establishment of the truth in the registration of media materials.
Result: In the article, the levers used in mass media are analyzed, their manipulative potential is defined. Special attention is paid to the fact that virtualization of political reality in mass media leads to the emergence of ideological symbols. The practical importance of research of manipulative capacity of mass media consists of the identification of peculiar features, forms, and methods of impact on the consumer of information content.
Applications: This research can be used for universities, teachers, and students.
Novelty/Originality: In this research, the model of The manipulative capacity of mass media is presented in a comprehensive and complete manner.
Keywords
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- Antúnez, J. V. V. (2017). Karl R. Popper, Heráclito y la invención del logos. Un contexto para la FilosofÃa de las Ciencias Sociales. Opción, 33(84), 4-11.
- Dzyaloshinsky, I. (2015). Modern media space of Russia. M.: Aspect Press, 309 pages.
- Goryacheva, O. N. (2014). PR Technologies in Multicultural Society. Life Science Journal, 11(8s), 261-264. https://doi.org/10.1215/18752160-2645435 DOI: https://doi.org/10.1215/18752160-2645435
- Grishayeva, L. I. (2015). Mechanisms of manipulation and ways of the organization of the text. Discourses of the power: collective monograph. Eagle, 290-316.
- Ilyin, A. N. (2014). From information disorientation to superficial consumption of information. Information society. M, 5-6, 42-49.
- Khismatullina, R., Goryacheva, O., & Gunko, O. (2018). Formation of Communication Facilities in the Media. Journal of History Culture and Art Research, 7(4), 69-74. https://doi.org/10.7596/taksad.v7i4.1807 DOI: https://doi.org/10.7596/taksad.v7i4.1807
- Kozlowski, B. (2018). Maximum repost. As social networks force us to trust fake news. - M.: Alpina Publisher, 198 pages.
- Kvet, M., & Matiasko, K. (2018). Temporal Data Performance Optimization using Preprocessing Layer. Journal of Information Systems Engineering & Management, 3(2), 13. https://doi.org/10.20897/jisem.201813 DOI: https://doi.org/10.20897/jisem.201813
- Mettan, G. (2015). Russie-Occident, une guerre de mille ans: la russophobie de Charlemagne à la crise ukrainienne:(pourquoi nous aimons tant détester la Russie). Ed. des Syrtes.
- Pastukhov, A. G. (2014). Subjects and social topics in a media discourse. Discourse of modern mass media in the long term theories, social practice and education. I International scientific and practical conference: a collection of scientific works. Belgorod, 93-106.
- Rusakova, O. F. (2010). Virtual power of mass media. Discourse Pi. Yekaterinburg, T.9(1-2), 33-37.
- Rusakova, O. F., & Gribovod, E. G. (2014). Political Media Discourse and Mediation of Politics as Concepts for Political Communication Studies. Scientific Annals of the Institute for Philosophy and Law, Russian Academy of Sciences Ural Branch, 14(4), 68-69.
- Thussu, D. K. (ed.) (2009). Internationalizing Media Studies. London: Routledge. https://doi.org/10.4324/9780203877388 DOI: https://doi.org/10.4324/9780203877388
- Vartanova, E.L. (2017). Mediasistema of Russia - M.: Aspect Press, 384 pages. https://doi.org/10.4324/9781315616353-27 DOI: https://doi.org/10.4324/9781315616353-27
- Yakovleva, E. L., Grigorieva, N. S., Grigorieva, O. V. (2016). Manipulation of information as one of the manifestations of opportunistic behavior. Karelian scientific magazine. Togliatti, 1(14), 56-60.
- Olds, C. (2013, September). Assessing presidential agenda-setting capacity: dynamic comparisons of presidential, mass media, and public attention to economic issues. In Congress & the Presidency (Vol. 40, No. 3, pp. 255-284). Taylor & Francis Group. https://doi.org/10.1080/07343469.2013.824047 DOI: https://doi.org/10.1080/07343469.2013.824047
- Converse, P. E. (2000). Assessing the capacity of mass electorates. Annual review of political science, 3(1), 331-353. https://doi.org/10.1146/annurev.polisci.3.1.331 DOI: https://doi.org/10.1146/annurev.polisci.3.1.331
- McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public opinion quarterly, 36(2), 176-187. https://doi.org/10.1086/267990 DOI: https://doi.org/10.1086/267990
- Viswanath, K., & Finnegan, J. R. (2002). Reflections on community health campaigns: Secular trends and the capacity to effect change. Public health communication: Evidence for behavior change, 289-312.
- Groshek, J., & Clough Groshek, M. (2013). Agenda trending: Reciprocity and the predictive capacity of social network sites in intermedia agenda setting across issues over time. Available at SSRN 2199144. https://doi.org/10.2139/ssrn.2199144 DOI: https://doi.org/10.2139/ssrn.2199144
- Poole, D. L. (1997). Building community capacity to promote social and public health: challenges for universities. Health & Social Work, 22(3), 163. https://doi.org/10.1093/hsw/22.3.163 DOI: https://doi.org/10.1093/hsw/22.3.163
- Lang, A. (2000). The limited capacity model of mediated message processing. Journal of communication, 50(1), 46-70. https://doi.org/10.1111/j.1460-2466.2000.tb02833.x DOI: https://doi.org/10.1111/j.1460-2466.2000.tb02833.x
References
Antúnez, J. V. V. (2017). Karl R. Popper, Heráclito y la invención del logos. Un contexto para la FilosofÃa de las Ciencias Sociales. Opción, 33(84), 4-11.
Dzyaloshinsky, I. (2015). Modern media space of Russia. M.: Aspect Press, 309 pages.
Goryacheva, O. N. (2014). PR Technologies in Multicultural Society. Life Science Journal, 11(8s), 261-264. https://doi.org/10.1215/18752160-2645435 DOI: https://doi.org/10.1215/18752160-2645435
Grishayeva, L. I. (2015). Mechanisms of manipulation and ways of the organization of the text. Discourses of the power: collective monograph. Eagle, 290-316.
Ilyin, A. N. (2014). From information disorientation to superficial consumption of information. Information society. M, 5-6, 42-49.
Khismatullina, R., Goryacheva, O., & Gunko, O. (2018). Formation of Communication Facilities in the Media. Journal of History Culture and Art Research, 7(4), 69-74. https://doi.org/10.7596/taksad.v7i4.1807 DOI: https://doi.org/10.7596/taksad.v7i4.1807
Kozlowski, B. (2018). Maximum repost. As social networks force us to trust fake news. - M.: Alpina Publisher, 198 pages.
Kvet, M., & Matiasko, K. (2018). Temporal Data Performance Optimization using Preprocessing Layer. Journal of Information Systems Engineering & Management, 3(2), 13. https://doi.org/10.20897/jisem.201813 DOI: https://doi.org/10.20897/jisem.201813
Mettan, G. (2015). Russie-Occident, une guerre de mille ans: la russophobie de Charlemagne à la crise ukrainienne:(pourquoi nous aimons tant détester la Russie). Ed. des Syrtes.
Pastukhov, A. G. (2014). Subjects and social topics in a media discourse. Discourse of modern mass media in the long term theories, social practice and education. I International scientific and practical conference: a collection of scientific works. Belgorod, 93-106.
Rusakova, O. F. (2010). Virtual power of mass media. Discourse Pi. Yekaterinburg, T.9(1-2), 33-37.
Rusakova, O. F., & Gribovod, E. G. (2014). Political Media Discourse and Mediation of Politics as Concepts for Political Communication Studies. Scientific Annals of the Institute for Philosophy and Law, Russian Academy of Sciences Ural Branch, 14(4), 68-69.
Thussu, D. K. (ed.) (2009). Internationalizing Media Studies. London: Routledge. https://doi.org/10.4324/9780203877388 DOI: https://doi.org/10.4324/9780203877388
Vartanova, E.L. (2017). Mediasistema of Russia - M.: Aspect Press, 384 pages. https://doi.org/10.4324/9781315616353-27 DOI: https://doi.org/10.4324/9781315616353-27
Yakovleva, E. L., Grigorieva, N. S., Grigorieva, O. V. (2016). Manipulation of information as one of the manifestations of opportunistic behavior. Karelian scientific magazine. Togliatti, 1(14), 56-60.
Olds, C. (2013, September). Assessing presidential agenda-setting capacity: dynamic comparisons of presidential, mass media, and public attention to economic issues. In Congress & the Presidency (Vol. 40, No. 3, pp. 255-284). Taylor & Francis Group. https://doi.org/10.1080/07343469.2013.824047 DOI: https://doi.org/10.1080/07343469.2013.824047
Converse, P. E. (2000). Assessing the capacity of mass electorates. Annual review of political science, 3(1), 331-353. https://doi.org/10.1146/annurev.polisci.3.1.331 DOI: https://doi.org/10.1146/annurev.polisci.3.1.331
McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public opinion quarterly, 36(2), 176-187. https://doi.org/10.1086/267990 DOI: https://doi.org/10.1086/267990
Viswanath, K., & Finnegan, J. R. (2002). Reflections on community health campaigns: Secular trends and the capacity to effect change. Public health communication: Evidence for behavior change, 289-312.
Groshek, J., & Clough Groshek, M. (2013). Agenda trending: Reciprocity and the predictive capacity of social network sites in intermedia agenda setting across issues over time. Available at SSRN 2199144. https://doi.org/10.2139/ssrn.2199144 DOI: https://doi.org/10.2139/ssrn.2199144
Poole, D. L. (1997). Building community capacity to promote social and public health: challenges for universities. Health & Social Work, 22(3), 163. https://doi.org/10.1093/hsw/22.3.163 DOI: https://doi.org/10.1093/hsw/22.3.163
Lang, A. (2000). The limited capacity model of mediated message processing. Journal of communication, 50(1), 46-70. https://doi.org/10.1111/j.1460-2466.2000.tb02833.x DOI: https://doi.org/10.1111/j.1460-2466.2000.tb02833.x