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SILK PRODUCTS AND MARKETING STRATEGY OF A WEAVING INDUSTRY IN ASSAM
Corresponding Author(s) : PARMITA KHAKHLARI
Humanities & Social Sciences Reviews,
Vol. 8 No. 2 (2020): March
Abstract
Purpose of the study: The present paper attempts to trace the development of the weaving industry in Sualkuchi in the Kamrup district of Assam and tries to understand the organizational structure of the Sualkuchi weaving Industry. The paper also tries to identify the avenues of silk products and their marketing.
Methodology: In the present research work, an exploratory research design has been adopted. For the primary data, the respondents were selected using purposive sampling and were administered with an interview schedule. Secondary data are collected from Government reports, books, journals and so on.
Main Findings: The products produced are mainly used for commercial purposes only. As the handloom industry of Sualkuchi is not thoroughly organized and marketing agencies are diverse, the majority of the weavers rely on middlemen to sell their finished products. A sense of professionalism among the weavers and artisans, creation of facilities for easy and quick marketing of hand-woven products is necessary. The unusual sudden price rise in yarn brings untold misery to the industry in the area as production is against advance orders at a predetermined price. There is a need to innovate designs to capture the global market.
Applications: This research work can be used by students, academicians, policymakers and also government agencies for the upliftment and development of small scale industries.
Novelty/Originality: The study provides new insight into the problem which might help in formulating policies and programs for the development of this industry, which is technically not always possible. Sociological insights must be made to the existing program for development.
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- Baishya, Prabin. (2005). The Silk Industry of Assam. Spectrum Publication.
- Baishya, Prabin. (1998). ¬¬The Silk Industry of Sualkuchi- Its history and technologies. Singkhap Souvenir, Sualkuchi: Golden Jubilee Celebration Committee, Assam Samabay Resham Pratisthan Ltd., 71-75.
- Begum, R.A. (2003). Opening markets and prospects of the silk industry in India. Economic Journal, Economics Department, DU, 26, 34ff.
- Bhattacharjee, Mahua. (2010). Silken hues, muted voices: Women in the silk industry of Assam.DVS Publishers.
- Bhattachayya, M., & Goswami, C. (2015). Muga industry-A Pride of Assam: An estimation of employment generation, Kamrup district. Space and Culture, 3(2), 42-53. https://doi.org/10.20896/saci.v3i2.149 DOI: https://doi.org/10.20896/saci.v3i2.149
- Das, N.C. (1986). Development of handloom industry-organization-marketing. Deep and Deep Publication.
- Dutta, Rajat K.,& Nanavaty, M. (2007). Global silk industry-A complete sourcebook. A.P.H. Publishing Corporation.
- Goswami, Omkar. (1990). Sickness and growth of India’s textile industry-Analysis and policy option. Economic and Political Weekly, 25 (45). https://www.epw.in/journal/1990/45/special-articles
- Govt. Of Assam. (2017-18). Advantage Assam, industries and commerce department, Handloom Policy: Assam. http://advantageassam.com/assets/front/pdf/Handloom-Policy.pdfaccessed on 23rd July 2018.
- Government of India. (1942). Report of the Fact-Finding Committee. Handloom and Mills, p.6. https://dspace.gipe.ac.in
- Handloom & Textile Department. (2009-10).Third Handloom Census. https://handlooms.nic.in accessed on 13th Sep 2018.
- Hani, U.,& Das, A. (2017). Design intervention in the handloom industry of Assam: In the context of a debate between traditional and contemporary practice. Springer, 1, 999-1006. https://doi.org/10.1007/978-981-10-3518-0_85 DOI: https://doi.org/10.1007/978-981-10-3518-0_85
- Hazarika, B., Bezbaruah, M.P., & Goswami, K. (2016). Adoption of modern weaving technology in the handloom micro-enterprises in Assam: A double hurdle approach. Technological Forecasting and Social Change, 102, 344-356. https://doi.org/10.1016/j.techfore.2015.08.009 DOI: https://doi.org/10.1016/j.techfore.2015.08.009
- Jain, J.,& Ratan, A. (2017). Developing a conceptual model to sustain the handloom silk industry at Sualkuchi, Assam, India. European Journal of Sustainable Development 6(3), 413-422. https://doi.org/10.14207/ejsd.2017.v6n3p413 DOI: https://doi.org/10.14207/ejsd.2017.v6n3p413
- Khatun, Sabiha. (2016). The market in India: A platform to Indian handloom market. IOSR Journal of Business and Management, 18(9) Ver. II, 36-40. https://doi.org/10.9790/487X-1809023640. DOI: https://doi.org/10.9790/487X-1809023640
- Kudri, S. K., & Thakur, J. (2014). Impact of weaving on the family environment: A sociological analysis.Indian Stream of Research Journal, 4(8). http://papers.ssrn.com/sol3/papers.cfm
- Mahto, A.K.(2002). Marketing of Muga and Eri products under the backdrop of WTO. Conference: Workshop on development of Muga and Eri silk industry (pp. 23f). Guwahati, Assam: Central Silk Board.
- Ministry of Textiles, Government of India. (2013-14).Reports of Central Silk Board. http://csb.gov.in/ accessed on 28th Nov 2017.
- Niranjana, S.,& Annapurna M.(2006). Valuing the non-market.Economic and Political Weekly, 41(3). https://doi.org/10.2307/4418528
- Niranjana, Seemanthini. (2001). Report on growth and prospects of the handloom industry. A study commissioned by the Planning Commission. https://www.scribd.com/document/157596917/stdy-hndloom accessed on 6th March 2017.
- Office of Assistant Director, Handlooms & Textile, Kamrup. (2005-06). Souvenir, p.4
- Phukan, Raju. (2010). Muga silk: Problems and the prospect of the Muga silk industry of Assam, India. VDM VerlagDr. Muller Publication.
- Phukan, Raju.(2012). Handloom weaving in Assam: Problems and prospects.Global Journals of Human-Social Science 12(8), 17-22. https://globaljournals.org/item/4@6-handloom-weaving-in-assam-problems-and-prospects.
- Report of Directorate of Handlooms & Textile, Annual Report 2006-07, p.5. http://hts.assam.gov.in
- Reports of office of Regional Silk technological Research Station (Central Silk Technological Research Institute), Central Silk Board, Khanapara, Guwahati, Assam.
- Schumpeter, Joseph. (2008). The theory of economic development: An inquiry into profits, capital, credit, interest and the business cycle, translated from the German by Redverse Opie. Transaction Publishers.
- Shaw, T., Dey, S.,& Das, A. (2015). Hierarchy, power-relation and domination in handloom field. IOSR Journal of Humanities and Social Science, 20(7), 14-2. http://doi.org/10.9790/0837-20751421
- Singer, M. (1972). When a great tradition modernizes: An anthropological approach to Indian civilization. Praegar Publishers.
- Sonwalkar, Tamanna N. (1993). Handbook of silk technology. New Age International Pvt. Ltd. Publications.
- Talukdar, Mrinal (ed). (2008). Assam Handloom: From the SIRD, Assam’s perspective, A study of self-employment projects. Assam: Nanda Talukdar Foundation, Govt. of Assam.
- Ubaroi, P.& Baker, Michael. J. (2005). International marketing strategies in India: An application of mixed-method investigation. Vikalpa, 30 (4), 11-23. https://doi.org/10.1177/0256090920050402 DOI: https://doi.org/10.1177/0256090920050402
- Vadarajan, Lotika. (2008). Silk in Northeastern and Eastern India: The indigenous tradition. Modern Asian Studies, 22 (3), 561-570. https://doi.org/10.1017/s0026749x00009689. DOI: https://doi.org/10.1017/S0026749X00009689
- Venkatraman, R. (1975). Distress in the handloom industry. Swarajya, 20(7), 1-2.
References
Baishya, Prabin. (2005). The Silk Industry of Assam. Spectrum Publication.
Baishya, Prabin. (1998). ¬¬The Silk Industry of Sualkuchi- Its history and technologies. Singkhap Souvenir, Sualkuchi: Golden Jubilee Celebration Committee, Assam Samabay Resham Pratisthan Ltd., 71-75.
Begum, R.A. (2003). Opening markets and prospects of the silk industry in India. Economic Journal, Economics Department, DU, 26, 34ff.
Bhattacharjee, Mahua. (2010). Silken hues, muted voices: Women in the silk industry of Assam.DVS Publishers.
Bhattachayya, M., & Goswami, C. (2015). Muga industry-A Pride of Assam: An estimation of employment generation, Kamrup district. Space and Culture, 3(2), 42-53. https://doi.org/10.20896/saci.v3i2.149 DOI: https://doi.org/10.20896/saci.v3i2.149
Das, N.C. (1986). Development of handloom industry-organization-marketing. Deep and Deep Publication.
Dutta, Rajat K.,& Nanavaty, M. (2007). Global silk industry-A complete sourcebook. A.P.H. Publishing Corporation.
Goswami, Omkar. (1990). Sickness and growth of India’s textile industry-Analysis and policy option. Economic and Political Weekly, 25 (45). https://www.epw.in/journal/1990/45/special-articles
Govt. Of Assam. (2017-18). Advantage Assam, industries and commerce department, Handloom Policy: Assam. http://advantageassam.com/assets/front/pdf/Handloom-Policy.pdfaccessed on 23rd July 2018.
Government of India. (1942). Report of the Fact-Finding Committee. Handloom and Mills, p.6. https://dspace.gipe.ac.in
Handloom & Textile Department. (2009-10).Third Handloom Census. https://handlooms.nic.in accessed on 13th Sep 2018.
Hani, U.,& Das, A. (2017). Design intervention in the handloom industry of Assam: In the context of a debate between traditional and contemporary practice. Springer, 1, 999-1006. https://doi.org/10.1007/978-981-10-3518-0_85 DOI: https://doi.org/10.1007/978-981-10-3518-0_85
Hazarika, B., Bezbaruah, M.P., & Goswami, K. (2016). Adoption of modern weaving technology in the handloom micro-enterprises in Assam: A double hurdle approach. Technological Forecasting and Social Change, 102, 344-356. https://doi.org/10.1016/j.techfore.2015.08.009 DOI: https://doi.org/10.1016/j.techfore.2015.08.009
Jain, J.,& Ratan, A. (2017). Developing a conceptual model to sustain the handloom silk industry at Sualkuchi, Assam, India. European Journal of Sustainable Development 6(3), 413-422. https://doi.org/10.14207/ejsd.2017.v6n3p413 DOI: https://doi.org/10.14207/ejsd.2017.v6n3p413
Khatun, Sabiha. (2016). The market in India: A platform to Indian handloom market. IOSR Journal of Business and Management, 18(9) Ver. II, 36-40. https://doi.org/10.9790/487X-1809023640. DOI: https://doi.org/10.9790/487X-1809023640
Kudri, S. K., & Thakur, J. (2014). Impact of weaving on the family environment: A sociological analysis.Indian Stream of Research Journal, 4(8). http://papers.ssrn.com/sol3/papers.cfm
Mahto, A.K.(2002). Marketing of Muga and Eri products under the backdrop of WTO. Conference: Workshop on development of Muga and Eri silk industry (pp. 23f). Guwahati, Assam: Central Silk Board.
Ministry of Textiles, Government of India. (2013-14).Reports of Central Silk Board. http://csb.gov.in/ accessed on 28th Nov 2017.
Niranjana, S.,& Annapurna M.(2006). Valuing the non-market.Economic and Political Weekly, 41(3). https://doi.org/10.2307/4418528
Niranjana, Seemanthini. (2001). Report on growth and prospects of the handloom industry. A study commissioned by the Planning Commission. https://www.scribd.com/document/157596917/stdy-hndloom accessed on 6th March 2017.
Office of Assistant Director, Handlooms & Textile, Kamrup. (2005-06). Souvenir, p.4
Phukan, Raju. (2010). Muga silk: Problems and the prospect of the Muga silk industry of Assam, India. VDM VerlagDr. Muller Publication.
Phukan, Raju.(2012). Handloom weaving in Assam: Problems and prospects.Global Journals of Human-Social Science 12(8), 17-22. https://globaljournals.org/item/4@6-handloom-weaving-in-assam-problems-and-prospects.
Report of Directorate of Handlooms & Textile, Annual Report 2006-07, p.5. http://hts.assam.gov.in
Reports of office of Regional Silk technological Research Station (Central Silk Technological Research Institute), Central Silk Board, Khanapara, Guwahati, Assam.
Schumpeter, Joseph. (2008). The theory of economic development: An inquiry into profits, capital, credit, interest and the business cycle, translated from the German by Redverse Opie. Transaction Publishers.
Shaw, T., Dey, S.,& Das, A. (2015). Hierarchy, power-relation and domination in handloom field. IOSR Journal of Humanities and Social Science, 20(7), 14-2. http://doi.org/10.9790/0837-20751421
Singer, M. (1972). When a great tradition modernizes: An anthropological approach to Indian civilization. Praegar Publishers.
Sonwalkar, Tamanna N. (1993). Handbook of silk technology. New Age International Pvt. Ltd. Publications.
Talukdar, Mrinal (ed). (2008). Assam Handloom: From the SIRD, Assam’s perspective, A study of self-employment projects. Assam: Nanda Talukdar Foundation, Govt. of Assam.
Ubaroi, P.& Baker, Michael. J. (2005). International marketing strategies in India: An application of mixed-method investigation. Vikalpa, 30 (4), 11-23. https://doi.org/10.1177/0256090920050402 DOI: https://doi.org/10.1177/0256090920050402
Vadarajan, Lotika. (2008). Silk in Northeastern and Eastern India: The indigenous tradition. Modern Asian Studies, 22 (3), 561-570. https://doi.org/10.1017/s0026749x00009689. DOI: https://doi.org/10.1017/S0026749X00009689
Venkatraman, R. (1975). Distress in the handloom industry. Swarajya, 20(7), 1-2.