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INVESTIGATING THE EFFECT OF PRIDE, MINDFULNESS, GENERAL SELF-AWARENESS, EMOTIONAL SATISFACTION ON CUSTOMER CITIZENSHIP BEHAVIOR AMONG GREEN CUSTOMERS
Corresponding Author(s) : Atousa Kamangar Rahmani
Humanities & Social Sciences Reviews,
Vol. 9 No. 3 (2021): May
Abstract
Purpose of the study: The purpose of this study is to investigate the effect of pride, mindfulness, general self-awareness, emotional satisfaction on customer citizenship behavior among green customers.
Methodology: The present study is descriptive research in terms of applied purpose and duration of data collection. Structural equation modeling with Warp PLS software was used for analysis. Due to the survey and the lack of research, a questionnaire was used to collect data. The statistical population included customers of Cinere green products. Since their number is unknown, the infinite population was considered, and Cochran's formula for the endless population was estimated at 384 people.
Principal Findings: The results showed that pride has a positive and significant effect on the general self-awareness of green customers. Mindfulness has a substantial direct impact on the general self-awareness of green customers. The immediate effect of public awareness on the citizenship behavior of green customers was confirmed, and emotional satisfaction has a significant impact on the citizenship behavior of green customers. Finally, the mediating result of emotional satisfaction on the relationship between public self-awareness and citizenship behavior of green customers was confirmed.
Applications of this study: This research can be used in psychology and sociology areas.
Novelty/Originality of this study: to investigate the effect of pride, mindfulness, general self-awareness, emotional satisfaction on customer citizenship behavior among green customers.
Keywords
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- Aguado, E., Milosevic, Z., Hernández, C., Sanz, R., Garzon, M., Bozhinoski, D., Rossi, C. (2011). Functional Self-Awareness and Metacontrol for Underwater Robot Autonomy. Sensors (Basel, Switzerland), 21(4), 1210. https://doi.org/10.3390/s21041210 DOI: https://doi.org/10.3390/s21041210
- Al-Azzam, A. F., Al-Mizeed, K. (2021). The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jordan. The Journal of Asian Finance, Economics, and Business, 8(5), 455-463. https://doi.org/10.13106/JAFEB.2021.VOL8.NO5.0455
- Anaza, N. A. (2014). Personality Antecedents of Customer Citizenship Behaviors in Online Shopping Situations. Psychol. Mark., 31, 251-263. https://doi.org/10.1002/mar.20692 DOI: https://doi.org/10.1002/mar.20692
- Anderson, S., Sin, L.G. (2020). The influence of store atmosphere on purchasing decisions and customer satisfaction: A case study at the Pacific Restaurant, Blitar. Journal of The Community Development in Asia, 3(3), 70-78. https://doi.org/10.32535/jcda.v3i3.891 DOI: https://doi.org/10.32535/jcda.v3i3.891
- Baciadonna, L., Cornero, F.M., Emery, N.J., Clayton, N.S. (2021). Convergent evolution of complex cognition: Insights from the field of avian cognition into the study of self-awareness. Learning & behavior, 49(1), 9-22. https://doi.org/10.3758/s13420-020-00434-5 DOI: https://doi.org/10.3758/s13420-020-00434-5
- Beach, K. D., Faggella-Luby, M.N., Lembke, E.S., Satsangi, R., Schumaker, J.S., Therrien, W.J. (2021). Pedagogy, Practice, and Pride in Secondary Education: Introduction of the Critical Five. TEACHING Exceptional Children, 53(5), 338-340. https://doi.org/10.1177/00400599211010175 DOI: https://doi.org/10.1177/00400599211010175
- Brandtner, P., Darbanian, F., Falatouri, T., Udokwu, C. . (2021). Impact of COVID-19 on the Customer End of Retail Supply Chains: A Big Data Analysis of Consumer Satisfaction. Sustainability 13(13), 1464. https://doi.org/10.3390/su13031464 DOI: https://doi.org/10.3390/su13031464
- Bull, B. (2021). Patient satisfaction and patient experience are not interchangeable concepts. International Journal for Quality in Health Care, 33(1), mzab023. https://doi.org/10.1093/intqhc/mzab023 DOI: https://doi.org/10.1093/intqhc/mzab023
- Cop, S., Alola, U.V., Alola, A.A. (2020). Perceived behavioral control as a mediator of hotels' green training, environmental commitment, and organizational citizenship behavior: A sustainable environmental practice. Bus Strat Env, 29, 3495-3508. https://doi.org/10.1002/bse.2592 DOI: https://doi.org/10.1002/bse.2592
- Dinpanah, R., Naeimian, N. (2019). Relationship between Organizational Citizenship Behaviour and Empowerment among Extension Experts. Journal of Agricultural Science and Technology, 21(2), 265-275.
- Ericson, T., Kjønstad, B.G., Barstad, A. (2014). Mindfulness and sustainability. Ecological Economics, 104, 73-79. https://doi.org/10.1016/j.ecolecon.2014.04.007 DOI: https://doi.org/10.1016/j.ecolecon.2014.04.007
- Gupta, B. (2012). The role of emotional intelligence in employees' organisational citizenship behaviours. Int. J. of Indian Culture and Business Management, 5, 458-471. https://doi.org/10.1504/IJICBM.2012.047415 DOI: https://doi.org/10.1504/IJICBM.2012.047415
- Han, H., Ariza-Montes, A., Giorgi, G., Lee, S. (2020). Utilizing Green Design as Workplace Innovation to Relieve Service Employee Stress in the Luxury Hotel Sector. International journal of environmental research and public health, 17(12), 4527. https://doi.org/10.3390/ijerph17124527 DOI: https://doi.org/10.3390/ijerph17124527
- Holmstrom, A. J., Shebib, S.J., Mazur, A.P., Mason, A.J., Zhang, L., Allard, A., Boumis, J.K. (2021). Self-Conscious Emotions and Esteem Support: The Effectiveness of Esteem Support in Alleviating State Shame and Guilt. Human Communication Research, 47(21), 105-131. https://doi.org/10.1093/hcr/hqaa015 DOI: https://doi.org/10.1093/hcr/hqaa015
- Horberg, E. J., Oveis, C., Keltner, D. . (2011). Emotions as moral amplifiers: an appraisal tendency approach to the influences of distinct emotions upon moral judgment. Emot. Rev, 3(3), 237-244. https://doi.org/10.1177/1754073911402384 DOI: https://doi.org/10.1177/1754073911402384
- Huang, Y., Li, B. (2019). Residents' awareness of family doctor contract services, the status of the contract with a family doctor, and contract service need in Zhejiang Province, China: a cross-sectional study. International journal of environmental research and public health, 16(18), 3312. https://doi.org/10.3390/ijerph16183312 DOI: https://doi.org/10.3390/ijerph16183312
- Isturiz, R., Grant, L., Gray, S., Alexander-Parrish, R., Jiang, Q., Jodar, L., Peyrani, P., Ford, K. D., Pride, M. W., Self, W. H., Counselman, F., Volturo, G., Ostrosky-Zeichner, L., Wunderink, R. G., Sherwin, R., Overcash, J. S., File, T., Ramirez, J. (2021). Expanded Analysis of 20 Pneumococcal Serotypes Associated With Radiographically Confirmed Community-Acquired Pneumonia in Hospitalized US Adults. Clinical infectious diseases : an official publication of the Infectious Diseases Society of America, ciab375, Online ahead of print. https://doi.org/10.1093/cid/ciab375 DOI: https://doi.org/10.1093/cid/ciab375
- Kabat-Zinn, J. (2021). The Liberation Potential of Mindfulness. Mindfulness, 12, 1555-1563. https://doi.org/10.1007/s12671-021-01608-6 DOI: https://doi.org/10.1007/s12671-021-01608-6
- Karl, J. A., Fischer, R., Jose, P.E. (2021). The Development of Mindfulness in Young Adults: the Relationship of Personality, Reinforcement Sensitivity, and Mindfulness. Mindfulness 12, 1103-1114. https://doi.org/10.1 007/s12671-020-01576-3 DOI: https://doi.org/10.1007/s12671-020-01576-3
- Kim, S., Thibodeau, R., Jorgensen, R. S. (2011). Shame, guilt, and depressive symptoms: a meta-analytic review. Psychological bulletin, 137(1), 68-96. https://doi.org/10.1037/a0021466 DOI: https://doi.org/10.1037/a0021466
- Massari, S., Antonelli, M., Principato, L., Pratesi, C.A. (Ed.). (2021). Design Thinking to Engage Consumers in Achieving Zero Waste Food Experiences: The CEASE Framework. Springer. https://doi.org/10.1007/978-3-030-54296-2_15. DOI: https://doi.org/10.1007/978-3-030-54296-2_15
- Morin, A. J. S., Vandenberghe, C., Boudrias, J., Madore, I., Morizot, J., Tremblay, M. (2011). Affective commitment and citizenship behaviors across multiple foci. Journal of Managerial Psychology, 26(8), 716-738. https://doi.org/10.1108/02683941111181798 DOI: https://doi.org/10.1108/02683941111181798
- Morledge, T. J., Alexandre, D., Fox, E., Fu, A.Z., Higashi, M.K., Kruzikas, D.T., Reese, P.R. (2013). Feasibility of an online mindfulness program for stress management—a randomized, controlled trial. Ann. Behav. Med, 46(2), 137-148. https://doi.org/10.1007/s12160-013-9490-x DOI: https://doi.org/10.1007/s12160-013-9490-x
- Page, K., Graves, N. (2021). A cross-sectional study of organizational factors and their impact on job satisfaction and emotional burnout in a group of Australian nurses: infection control practitioners. BMC Health Serv Res, 21, 441. https://doi.org/10.1186/s12913-021-06477-2 DOI: https://doi.org/10.1186/s12913-021-06477-2
- Pfattheicher, S., and Keller, J. (2015). The watching eyes phenomenon: The role of a sense of being seen and public self-awareness. Eur. J. Soc. Psychol, 45, 560-566. https://doi.org/10.1002/ejsp.2122 DOI: https://doi.org/10.1002/ejsp.2122
- Pham, M. T., Goukens, C., Lehmann, D. R., Stuart, J. A. (2010). Shaping customer satisfaction through self-awareness cues. Journal of Marketing Research, 47(5), 920-932. https://doi.org/10.1509/jmkr.47.5.920 DOI: https://doi.org/10.1509/jmkr.47.5.920
- Pourhossein, R., Mousavi, S.A., Zare Moghadam, A., Mirblok Bozorgi, A., Hassani Estelkhi, F. . (2020). Mindfulness from Theory to Therapy. Psychological Development, 8(1), 34-39.
- Sánchez-GarcÃa, J., RodrÃguez, G. E., Hernández-Gutiérrez, D., Casado, P., Fondevila, S., Jiménez-Ortega, L., Muñoz, F., Rubianes, M., & MartÃn-Loeches, M. . (2021). Neural dynamics of pride and shame in social context: an approach with event-related brain electrical potentials. Brain structure & function, 226(6), 1855-1869. https://doi.org/10.1007/s00429-021-02296-7 DOI: https://doi.org/10.1007/s00429-021-02296-7
- Schuman-Olivier, Z., Trombka, M., Lovas, D. A., Brewer, J. A., Vago, D. R., Gawande, R., Dunne, J. P., Lazar, S. W., Loucks, E. B., Fulwiler, C. (2020). Mindfulness and Behavior Change. Harvard review of psychiatry, 28(6), 371–394. https://doi.org/10.1097/HRP.0000000000000277 DOI: https://doi.org/10.1097/HRP.0000000000000277
- Shang, X., Huang, Y., Li, B., Yang, Q., Zhao, Y., Wang, W., Liu, Y., Lin, J., Hu, C., Qiu, Y. . (2019). Residents' awareness of family doctor contract services, the status of the contract with a family doctor, and contract service need in Zhejiang Province, China: a cross-sectional study. International journal of environmental research and public health, 16(18), 3312. https://doi.org/10.3390/ijerph16183312 DOI: https://doi.org/10.3390/ijerph16183312
- Tee, K. N., Leong, K.E., Abdul Rahim, S.S. (2021). A Self-Regulation Model of Mathematics Achievement for Eleventh-Grade Students. Int J of Sci and Math Educ, 19, 619-637. https://doi.org/10.1007/s10763-020-10076-8 DOI: https://doi.org/10.1007/s10763-020-10076-8
- Vago, D. R., Silbersweig, D. A. (2012). Self-awareness, self-regulation, and self-transcendence (S-ART): a framework for understanding the neurobiological mechanisms of mindfulness. Frontiers in human neuroscience, 296. https://doi.org/10.3389/fnhum.2012.00296 DOI: https://doi.org/10.3389/fnhum.2012.00296
- Wilcox, K., Kramer, T., Sen, S. (2011). Indulgence or self-control: a dual-process model of the effect of incidental pride on indulgent choice. J. Consum. Res., 38(1), 151–163. https://doi.org/10.1086/657606 DOI: https://doi.org/10.1086/657606
- Yamaguchi, S. (2021). The effect of online C2C markets on new-product-purchasing behavior: an empirical analysis of Japanese selling apps. SN Bus Econ, 1(26), 85-91. https://doi.org/10.1007/s43546-020-00022-9 DOI: https://doi.org/10.1007/s43546-020-00022-9
- Yang, H. X., Hu, H.X., Zhang, Y.J. et al. . (2021). A network analysis of interoception, self-awareness, empathy, alexithymia, and autistic traits. Eur Arch Psychiatry Clin Neurosci, Online ahead of print. https://doi.org/10.1007/s00406-021-01274-8 DOI: https://doi.org/10.1007/s00406-021-01274-8
- Yi, Y., Gong, T. (2008). The effects of customer justice perception and impact on customer citizenship behavior and dysfunctional customer behavior. Industrial Marketing Management, 37(7), 764-783. DOI: https://doi.org/10.1016/j.indmarman.2008.01.005
References
Aguado, E., Milosevic, Z., Hernández, C., Sanz, R., Garzon, M., Bozhinoski, D., Rossi, C. (2011). Functional Self-Awareness and Metacontrol for Underwater Robot Autonomy. Sensors (Basel, Switzerland), 21(4), 1210. https://doi.org/10.3390/s21041210 DOI: https://doi.org/10.3390/s21041210
Al-Azzam, A. F., Al-Mizeed, K. (2021). The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jordan. The Journal of Asian Finance, Economics, and Business, 8(5), 455-463. https://doi.org/10.13106/JAFEB.2021.VOL8.NO5.0455
Anaza, N. A. (2014). Personality Antecedents of Customer Citizenship Behaviors in Online Shopping Situations. Psychol. Mark., 31, 251-263. https://doi.org/10.1002/mar.20692 DOI: https://doi.org/10.1002/mar.20692
Anderson, S., Sin, L.G. (2020). The influence of store atmosphere on purchasing decisions and customer satisfaction: A case study at the Pacific Restaurant, Blitar. Journal of The Community Development in Asia, 3(3), 70-78. https://doi.org/10.32535/jcda.v3i3.891 DOI: https://doi.org/10.32535/jcda.v3i3.891
Baciadonna, L., Cornero, F.M., Emery, N.J., Clayton, N.S. (2021). Convergent evolution of complex cognition: Insights from the field of avian cognition into the study of self-awareness. Learning & behavior, 49(1), 9-22. https://doi.org/10.3758/s13420-020-00434-5 DOI: https://doi.org/10.3758/s13420-020-00434-5
Beach, K. D., Faggella-Luby, M.N., Lembke, E.S., Satsangi, R., Schumaker, J.S., Therrien, W.J. (2021). Pedagogy, Practice, and Pride in Secondary Education: Introduction of the Critical Five. TEACHING Exceptional Children, 53(5), 338-340. https://doi.org/10.1177/00400599211010175 DOI: https://doi.org/10.1177/00400599211010175
Brandtner, P., Darbanian, F., Falatouri, T., Udokwu, C. . (2021). Impact of COVID-19 on the Customer End of Retail Supply Chains: A Big Data Analysis of Consumer Satisfaction. Sustainability 13(13), 1464. https://doi.org/10.3390/su13031464 DOI: https://doi.org/10.3390/su13031464
Bull, B. (2021). Patient satisfaction and patient experience are not interchangeable concepts. International Journal for Quality in Health Care, 33(1), mzab023. https://doi.org/10.1093/intqhc/mzab023 DOI: https://doi.org/10.1093/intqhc/mzab023
Cop, S., Alola, U.V., Alola, A.A. (2020). Perceived behavioral control as a mediator of hotels' green training, environmental commitment, and organizational citizenship behavior: A sustainable environmental practice. Bus Strat Env, 29, 3495-3508. https://doi.org/10.1002/bse.2592 DOI: https://doi.org/10.1002/bse.2592
Dinpanah, R., Naeimian, N. (2019). Relationship between Organizational Citizenship Behaviour and Empowerment among Extension Experts. Journal of Agricultural Science and Technology, 21(2), 265-275.
Ericson, T., Kjønstad, B.G., Barstad, A. (2014). Mindfulness and sustainability. Ecological Economics, 104, 73-79. https://doi.org/10.1016/j.ecolecon.2014.04.007 DOI: https://doi.org/10.1016/j.ecolecon.2014.04.007
Gupta, B. (2012). The role of emotional intelligence in employees' organisational citizenship behaviours. Int. J. of Indian Culture and Business Management, 5, 458-471. https://doi.org/10.1504/IJICBM.2012.047415 DOI: https://doi.org/10.1504/IJICBM.2012.047415
Han, H., Ariza-Montes, A., Giorgi, G., Lee, S. (2020). Utilizing Green Design as Workplace Innovation to Relieve Service Employee Stress in the Luxury Hotel Sector. International journal of environmental research and public health, 17(12), 4527. https://doi.org/10.3390/ijerph17124527 DOI: https://doi.org/10.3390/ijerph17124527
Holmstrom, A. J., Shebib, S.J., Mazur, A.P., Mason, A.J., Zhang, L., Allard, A., Boumis, J.K. (2021). Self-Conscious Emotions and Esteem Support: The Effectiveness of Esteem Support in Alleviating State Shame and Guilt. Human Communication Research, 47(21), 105-131. https://doi.org/10.1093/hcr/hqaa015 DOI: https://doi.org/10.1093/hcr/hqaa015
Horberg, E. J., Oveis, C., Keltner, D. . (2011). Emotions as moral amplifiers: an appraisal tendency approach to the influences of distinct emotions upon moral judgment. Emot. Rev, 3(3), 237-244. https://doi.org/10.1177/1754073911402384 DOI: https://doi.org/10.1177/1754073911402384
Huang, Y., Li, B. (2019). Residents' awareness of family doctor contract services, the status of the contract with a family doctor, and contract service need in Zhejiang Province, China: a cross-sectional study. International journal of environmental research and public health, 16(18), 3312. https://doi.org/10.3390/ijerph16183312 DOI: https://doi.org/10.3390/ijerph16183312
Isturiz, R., Grant, L., Gray, S., Alexander-Parrish, R., Jiang, Q., Jodar, L., Peyrani, P., Ford, K. D., Pride, M. W., Self, W. H., Counselman, F., Volturo, G., Ostrosky-Zeichner, L., Wunderink, R. G., Sherwin, R., Overcash, J. S., File, T., Ramirez, J. (2021). Expanded Analysis of 20 Pneumococcal Serotypes Associated With Radiographically Confirmed Community-Acquired Pneumonia in Hospitalized US Adults. Clinical infectious diseases : an official publication of the Infectious Diseases Society of America, ciab375, Online ahead of print. https://doi.org/10.1093/cid/ciab375 DOI: https://doi.org/10.1093/cid/ciab375
Kabat-Zinn, J. (2021). The Liberation Potential of Mindfulness. Mindfulness, 12, 1555-1563. https://doi.org/10.1007/s12671-021-01608-6 DOI: https://doi.org/10.1007/s12671-021-01608-6
Karl, J. A., Fischer, R., Jose, P.E. (2021). The Development of Mindfulness in Young Adults: the Relationship of Personality, Reinforcement Sensitivity, and Mindfulness. Mindfulness 12, 1103-1114. https://doi.org/10.1 007/s12671-020-01576-3 DOI: https://doi.org/10.1007/s12671-020-01576-3
Kim, S., Thibodeau, R., Jorgensen, R. S. (2011). Shame, guilt, and depressive symptoms: a meta-analytic review. Psychological bulletin, 137(1), 68-96. https://doi.org/10.1037/a0021466 DOI: https://doi.org/10.1037/a0021466
Massari, S., Antonelli, M., Principato, L., Pratesi, C.A. (Ed.). (2021). Design Thinking to Engage Consumers in Achieving Zero Waste Food Experiences: The CEASE Framework. Springer. https://doi.org/10.1007/978-3-030-54296-2_15. DOI: https://doi.org/10.1007/978-3-030-54296-2_15
Morin, A. J. S., Vandenberghe, C., Boudrias, J., Madore, I., Morizot, J., Tremblay, M. (2011). Affective commitment and citizenship behaviors across multiple foci. Journal of Managerial Psychology, 26(8), 716-738. https://doi.org/10.1108/02683941111181798 DOI: https://doi.org/10.1108/02683941111181798
Morledge, T. J., Alexandre, D., Fox, E., Fu, A.Z., Higashi, M.K., Kruzikas, D.T., Reese, P.R. (2013). Feasibility of an online mindfulness program for stress management—a randomized, controlled trial. Ann. Behav. Med, 46(2), 137-148. https://doi.org/10.1007/s12160-013-9490-x DOI: https://doi.org/10.1007/s12160-013-9490-x
Page, K., Graves, N. (2021). A cross-sectional study of organizational factors and their impact on job satisfaction and emotional burnout in a group of Australian nurses: infection control practitioners. BMC Health Serv Res, 21, 441. https://doi.org/10.1186/s12913-021-06477-2 DOI: https://doi.org/10.1186/s12913-021-06477-2
Pfattheicher, S., and Keller, J. (2015). The watching eyes phenomenon: The role of a sense of being seen and public self-awareness. Eur. J. Soc. Psychol, 45, 560-566. https://doi.org/10.1002/ejsp.2122 DOI: https://doi.org/10.1002/ejsp.2122
Pham, M. T., Goukens, C., Lehmann, D. R., Stuart, J. A. (2010). Shaping customer satisfaction through self-awareness cues. Journal of Marketing Research, 47(5), 920-932. https://doi.org/10.1509/jmkr.47.5.920 DOI: https://doi.org/10.1509/jmkr.47.5.920
Pourhossein, R., Mousavi, S.A., Zare Moghadam, A., Mirblok Bozorgi, A., Hassani Estelkhi, F. . (2020). Mindfulness from Theory to Therapy. Psychological Development, 8(1), 34-39.
Sánchez-GarcÃa, J., RodrÃguez, G. E., Hernández-Gutiérrez, D., Casado, P., Fondevila, S., Jiménez-Ortega, L., Muñoz, F., Rubianes, M., & MartÃn-Loeches, M. . (2021). Neural dynamics of pride and shame in social context: an approach with event-related brain electrical potentials. Brain structure & function, 226(6), 1855-1869. https://doi.org/10.1007/s00429-021-02296-7 DOI: https://doi.org/10.1007/s00429-021-02296-7
Schuman-Olivier, Z., Trombka, M., Lovas, D. A., Brewer, J. A., Vago, D. R., Gawande, R., Dunne, J. P., Lazar, S. W., Loucks, E. B., Fulwiler, C. (2020). Mindfulness and Behavior Change. Harvard review of psychiatry, 28(6), 371–394. https://doi.org/10.1097/HRP.0000000000000277 DOI: https://doi.org/10.1097/HRP.0000000000000277
Shang, X., Huang, Y., Li, B., Yang, Q., Zhao, Y., Wang, W., Liu, Y., Lin, J., Hu, C., Qiu, Y. . (2019). Residents' awareness of family doctor contract services, the status of the contract with a family doctor, and contract service need in Zhejiang Province, China: a cross-sectional study. International journal of environmental research and public health, 16(18), 3312. https://doi.org/10.3390/ijerph16183312 DOI: https://doi.org/10.3390/ijerph16183312
Tee, K. N., Leong, K.E., Abdul Rahim, S.S. (2021). A Self-Regulation Model of Mathematics Achievement for Eleventh-Grade Students. Int J of Sci and Math Educ, 19, 619-637. https://doi.org/10.1007/s10763-020-10076-8 DOI: https://doi.org/10.1007/s10763-020-10076-8
Vago, D. R., Silbersweig, D. A. (2012). Self-awareness, self-regulation, and self-transcendence (S-ART): a framework for understanding the neurobiological mechanisms of mindfulness. Frontiers in human neuroscience, 296. https://doi.org/10.3389/fnhum.2012.00296 DOI: https://doi.org/10.3389/fnhum.2012.00296
Wilcox, K., Kramer, T., Sen, S. (2011). Indulgence or self-control: a dual-process model of the effect of incidental pride on indulgent choice. J. Consum. Res., 38(1), 151–163. https://doi.org/10.1086/657606 DOI: https://doi.org/10.1086/657606
Yamaguchi, S. (2021). The effect of online C2C markets on new-product-purchasing behavior: an empirical analysis of Japanese selling apps. SN Bus Econ, 1(26), 85-91. https://doi.org/10.1007/s43546-020-00022-9 DOI: https://doi.org/10.1007/s43546-020-00022-9
Yang, H. X., Hu, H.X., Zhang, Y.J. et al. . (2021). A network analysis of interoception, self-awareness, empathy, alexithymia, and autistic traits. Eur Arch Psychiatry Clin Neurosci, Online ahead of print. https://doi.org/10.1007/s00406-021-01274-8 DOI: https://doi.org/10.1007/s00406-021-01274-8
Yi, Y., Gong, T. (2008). The effects of customer justice perception and impact on customer citizenship behavior and dysfunctional customer behavior. Industrial Marketing Management, 37(7), 764-783. DOI: https://doi.org/10.1016/j.indmarman.2008.01.005