This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain the copyright without restrictions for their published content in this journal. HSSR is a SHERPA ROMEO Green Journal.
Optimizing the Islamic school quality improvement through 7P concept
Corresponding Author(s) : Muthoifin
Humanities & Social Sciences Reviews,
Vol. 10 No. 1 (2022): January
Purpose of the study: The purpose of this study is to design and formulate the practice of optimization strategies performed by Islamic schools to improve school quality and customer satisfaction.
Methodology: This study used field research method as the data obtained through interviews and direct observation. The object of the research is SMP Muhammadiyah Sinar Fajar Cawas and SMP Islam Terpadu Muhammadiyah An Najah Jatinom Klaten, Central Java, Indonesia
Main Findings: The results of the study show that the optimization of quality improvement performed by two schools under study is a marketing mix strategy through 7P application: (1) product of a variety of programs; (2) price of school fees offered to parents; (3) places of both schools are strategic and accessible by public and private transportation; (4) promotion through printed, electronic, and social media; (5) people including educators and office staff are young and enthusiastic; (6) physical evidence of school buildings and student reports and; (7) process of teaching and learning in both schools have met national education standards. The seven concepts are very influential in improving and optimizing the progress and quality of schools. The most influential concept applications in SMP Muhammadiyah Sinar Fajar are product, price, place, and people. Meanwhile, product, price, place, and physical evidence are five major applied concepts carried out in SMP Islam Terpadu Muhammadiyah An Najah.
Applications of this study: This research is expected to be applied in schools, universities, and the wider community that focuses on education issues and optimizing the quality of Islamic schools
Novelty/Originality of this study: Therefore, the impacts of the seven concepts are the high public interest; young, enthusiastic, and high creativity teachers; a variety of programs; teachers who are admired by prospective students and parents and; professional and certified school principals.
Abou, K., & Fadl, E. (n.d.). Endorsements Ahmad Syafii Maarif – Islam , Humanity and the Indonesian Identity. Leiden University Press,2018.
Akmal Mundiri IAI. (2016). The Leadership of Headmaster in Building a Work Culture Based on Pesantren. In Proceeding 2nd International Conference on Education and Training 2016: Vols. xxi, 1335 (Issue November).
Azzahra, N. F. (2020). Effects of the Pesantren Law on Indonesia's Education System – A Projection. Center for Indonesia Policy Studies, 9, 1–32. https://doi.org/10.35497/296490 DOI: https://doi.org/10.35497/296490
Busyairi, M. (2017). Education Unit Transformation for Maintain Its Existence in Islamic Boarding School (Multi-case Study on Tebuireng Islamic Boarding School , Gading Islamic Boarding School Malang , and Sidogiri Islamic Boarding School Pasuruan). Journal of Education and Practice, 8(5), 56–64.
Daulay, H. P. (2017). Islamic Education In Indonesia : A Historical Analysis of Development and Dynamics. 4th International Conference the Community Development in ASEAN ®2017, 13(2), 291–307. http://mpsi.umm.ac.id/files/file/291_ Islamic Education In Indonesia A Historical Analysis.pdf
Fasa, M. I. (2017). Gontor as the Learning Contemporary Islamic Institution Transformation Toward the Modernity. HUNAFA: Jurnal Studia Islamika, 14(1), 141. https://doi.org/10.24239/jsi.v14i1.462.141-174 DOI: https://doi.org/10.24239/jsi.v14i1.462.141-174
Fauziyah, H. (2017). Application Of Mahfudzat Method: Field Research, Test Results Of Teaching Learning Process At Man Model Bojonegoro. Didaktika Religia, 5(1), 91–118. https://doi.org/10.30762 /didaktika.v5i1.854 DOI: https://doi.org/10.30762/didaktika.v5i1.854
Hartono, Y., Haryanto, S., & Asrowi. (2018). Character Education in the Perspective of Humanistic Theory : A Case Study in Indonesia. EDUCARE: International Journal for Educational Studies, 10(2), 95–108.
Hashim, N., & Hamzah, M. I. (2014). 7P's: A Literature Review of Islamic Marketing and Contemporary Marketing Mix. Procedia - Social and Behavioral Sciences, 130, 155–159. https://doi.org/10.10 16/j.sbspro.2014.04.019 DOI: https://doi.org/10.1016/j.sbspro.2014.04.019
Irmawati, D., Widiati, U., & Cahyono, B. (2017). How Do Indonesian Professional English Teachers Develop Their Pedagogical Competence in Teaching Implementation? Arab World English Journal, 8(2), 293–307. https://doi.org/10.24093/awej/vol8no2.21 DOI: https://doi.org/10.24093/awej/vol8no2.21
Ivy, J. (2008). A new higher education marketing mix: The 7Ps for MBA marketing. International Journal of Educational Management, 22(4), 288–299. https://doi.org/10.1108/09513540810875635 DOI: https://doi.org/10.1108/09513540810875635
Iwan Syahril. (2016). The Indonesian Teacher Certification Policy: A Case Study Of Policy Sense-Making. Revista Brasileira de Ergonomia, 9(2). https://doi.org/10.5151/cidi2017-060 DOI: https://doi.org/10.5151/cidi2017-060
Kwang, M. S. (2019). The influence of marketing mix , on the student' s choice of University–Two State Universities in Sewden. University of Gavle.
Machali, I. (2019). Managing Quality of Learning in Islamic Schools: An Analysis of Contributing Factors for Learning Toward Quality Improvement in Private Islamic Senior High Schools in Yogyakarta. Jurnal Pendidikan Islam, 7(2), 317–335. https://doi.org/10.14421/jpi.2018.72.317-335 DOI: https://doi.org/10.14421/jpi.2018.72.317-335
Ministry of Education and Culture, C. for E. D. and S. and C. (2016). The Management of National Education in Year 2014/2015 at a Glance. In Ministry of Education and Culture (p. 124). Division of Utilization and Services. – Jakarta: Center for Educational and Cultural Data and Statistics, MoEC, 2016. http://publikasi.da ta.kemdikbud.go.id/uploadDir/isi_6549DA84-7A7F-44B5-AD22-829B1F002A4F_.pdf
Mohammad, H. I. (2015). 7Ps Marketing Mix and Retail Bank Customer Satisfaction in Northeast Nigeria. British Journal of Marketing Studies, 3(3), 71–88. https://pdfs.semanticscholar.org/9232/971dd20755e 57ef7897a90ff2a82588fe678.pdf%0Awww.eajournals.org
Muflih, A. (2014). Leadership Evolution of Salafiyah Boarding School Leader at Lirboyo Kediri. International Journal of Business and Management Invention, 3(3), 34–50.
Muh. Shodiq, Suyata, S. W. (2008). Developing Quality Evaluation Instrument For Islamic Senior High School. Jurnal Penelitian Dan Evaluasi Pendidikan, 21(2), 1–17. https://doi.org/10.1017/CBO9781107415324.004 DOI: https://doi.org/10.21831/pep.v21i2.15675
Mustaffa, A. (2019). Teaching Methodologies In Islamic Education In 21 st Century ; Challenges And Perspective. March.
Mustari, M. (2014). The Roles of the Institution of Pesantren in the Development of Rural Society: A Study in Kabupaten Tasikmalaya, West Java, Indonesia. International Journal of Nusantara Islam, 1(2), 13–35. https://doi.org/10.15575/ijni.v1i1.34 DOI: https://doi.org/10.15575/ijni.v1i1.34
Muthoifin, Nur Hanif Wachidah, R. A. R. (2020). Contribution of Kartini's Thought on Women Education. Humanities & Social Sciences Reviews, 8(2), 143–150. https://doi.org/10.18510/hssr.2020.82e18 DOI: https://doi.org/10.18510/hssr.2020.82e18
Muthoifin. (2020). Optimizing Teacher Competence Towards Ideal And Quality Educator In Islamic School. Humanities & Social Sciences Reviews, 8(3), 1454–1463. https://doi.org/10.18510/hssr.2020.83146 DOI: https://doi.org/10.18510/hssr.2020.83146
Muthoifin, Nuha, & Shobron, S. (2020). Education and Leadership in Indonesia: A Trilogy Concept in Islamic Perspective. Universal Journal of Educational Research, 8(9), 4282–4286. https://doi.org/10.1318 9/ujer.2020.080954 DOI: https://doi.org/10.13189/ujer.2020.080954
Nee, R. C. (2019). Youthquakes in a Post-Truth Era: Exploring Social Media News Use and Information Verification Actions Among Global Teens and Young Adults. Journalism and Mass Communication Educator, 74(2), 171–184. https://doi.org/10.1177/1077695818825215 DOI: https://doi.org/10.1177/1077695818825215
Olaleke, O. O., Borishade, T. T., Adeniyi, S., & Omolade, O. O. (2014). Empirical analysis of marketing mix strategy and student loyalty in education marketing. Mediterranean Journal of Social Sciences, 5(23), 616–625. https://doi.org/10.5901/mjss.2014.v5n23p616 DOI: https://doi.org/10.5901/mjss.2014.v5n23p616
R. Nadia, Dahlya Indra, Siti Nuraeni Muhtar, N. H. (2019). Mahasantri Satisfaction Towards The University Boarding School A Service Quality Approacch. Journal of Islamic Marketing, 1991.
Ramdhani, N., Ancok, D., Swasono, Y., & Suryanto, P. (2012). Teacher Quality Improvement Program: Empowering Teachers to Increasing a Quality of Indonesian's Education. Procedia - Social and Behavioral Sciences, 69(Iceepsy), 1836–1841. https://doi.org/10.1016/j.sbspro.2012.12.134 DOI: https://doi.org/10.1016/j.sbspro.2012.12.134
Sallis, E. (2006). Total Quality Management in education. IRCSoD.
Shobron, S., & Anshori, A. (2020). Method for Developing Soft Skills Education for Students. Universal Journal of Educational Research, 8(7), 3155–3159. https://doi.org/10.13189/ujer.2020.080744 DOI: https://doi.org/10.13189/ujer.2020.080744
Shobron, S., & Rahman, S. A. (2019). Humanist islam in indonesia ahmad syafii maarif perspective. Humanities & Social Sciences Reviews, 7(6), 780–786. https://doi.org/10.18510/hssr.2019.76118 DOI: https://doi.org/10.18510/hssr.2019.76118
Sudarno Shobron, Amrin, Imron Rosyadi, M. (2020). Islamic Education Values in the Tradition of Peta Kapanca of Mbojo Community Tribe in West Nusa Tenggara. International Journal of Advanced Science and Technology, 29(5), 6802–6812.
Sulisno, S., & Abdullah, A. (2019). Islamic Education and Community Empowerment. International Journal of Education and Learning, 1(2), 73–82. https://doi.org/10.31763/ijele.v1i2.38 DOI: https://doi.org/10.31763/ijele.v1i2.38
Surya, P. (2012). Reforming Teacher Training For Better Education In Indonesia. 5th International Indonesia Forum, 9–10.
Syah, M. N. S. (2016). Challenges of Islamic Education in Muslimworld : Historical , Political , and Socio-Cultural Perspective. QIJIS: Qudus International Journal of Islamic Studies, 4(1). http://journal.stainkudu s.ac.id/index.php/QIJIS/article/download/1580/1449
Tamrin, Afrizal, H. & A. (2018). The typology of circumplex model millenial muslim family: the role to reduce parents violent behavior againts children in Indonesia. International Conference on Islam and Muslim Societies (ICONIS) 2018, 2, 227–249.
Utami, I. G. A. L. P. (2015). Teacher Certification Program in Indonesia: Problems and Recommendation for the Betterment of the Program. International Journal of English and Education, 4(2), 471–481.
Wibawa, S. (2013). Moral Philosophy in Serat Centhini: Its Contribution for Character Education in Indonesia. Asian Journal of Social Sciences & Humanities, 2(4), 173–184. http://staffnew.uny.ac.id/upload/13157 0315/penelitian/Artikel+Jurnal+Internasional+Ajssh.pdf
Williams, C. (2007). Research Methods. Journal of Business and Economic Research, 5(3), 65–72.
Wolly, Y. K. (2017). The Internalization of R . A Kartini' s Heroism Values in Social Science Learning to the Students of Junior High School Department of Historical Education. American International Journal of Social Science, 6(2), 66–70. https://www.aijssnet.com/journals/Vol_6_No_2_June_2017/10.pdf
Zuhdi, M. (2018). Challenging moderate muslims: Indonesia's muslim schools in the midst of religious conservatism. Religions, 9(10). https://doi.org/10.3390/rel9100310 DOI: https://doi.org/10.3390/rel9100310